Bite Back 2030
The 2030 Youth Obesity Alliance works to educate the public on the causes and risks of childhood obesity as well to promote healthy lifestyle choices. Through promoting research, providing educational materials and promoting ethical standards across various sectors the Alliance aims to half the rate of childhood obesity in the UK by 2030.
Financial health, per its FY2025 accounts
The accounts state that the charity reported a total income of £2,755,832 and an unrestricted surplus for the year, resulting in free reserves of £1,371,790. Per the trustees' report, this level of reserves meets the stated policy target of holding four months' expenditure, indicating adequate financial resources to continue in operational existence for the foreseeable future.
What the accounts disclose
“In the band £70,001 - £80,000 1”
“In the band £70,001 - £80,000 1”
“Bite Back’s policy is to aim to hold reserves at a level equal to four months’ expenditure.” — page 19
“Peter Freedman, trustee of Bite Back 2030 Limited, is Chair of Spring Impact, one of Bite Back 2030 Limited's key suppliers.” — page 21
“Gorm Thomassen is CIO of AKO Capital LLP alongside his role as a trustee of Bite Back 2030 Limited.” — page 21
“Peter Freedman, trustee of Bite Back 2030 Limited, is Chair of Spring Impact, one of Bite Back 2030 Limited's key suppliers.” — page 21
“Gorm Thomassen is CIO of AKO Capital LLP alongside his role as a trustee of Bite Back 2030 Limited.” — page 21
Year-over-year changes
- Top pay band moved from £130,001 - £140,000 (FY2024) to £70,001 - £80,000 (FY2025).
Funders the charity credits
- The Jamie Oliver Group
- AKO foundation
Structured financials (annual return, FY ending 31/12/2025)
Trustees
- Dr Dolly van Tullekenchair
- Annabelle-Marie Aderinola
- BRETT WIGDORTZ
- Gorm Thomassen
- Peter Malcom Lowthian Freedman
- Reuben Byfield
- Rima Amin
- Tasha Mhakayakona
Income and spending
| Financial year end | Income | Spending |
|---|---|---|
| 31/12/2025 | £2.8m | £2.3m |
| 31/12/2024 | £2.3m | £2.2m |
| 31/12/2023 | £2.5m | £2.4m |
| 31/12/2022 | £2.6m | £2.5m |
| 31/12/2021 | £2.0m | £1.6m |
Common questions
Is Bite Back 2030 financially healthy?
Per its FY2025 accounts: The accounts state that the charity reported a total income of £2,755,832 and an unrestricted surplus for the year, resulting in free reserves of £1,371,790. Per the trustees' report, this level of reserves meets the stated policy target of holding four months' expenditure, indicating adequate financial resources to continue in operational existence for the foreseeable future. Its FY2025 accounts were audited by Goodman Jones LLP.
What does the highest-paid employee of Bite Back 2030 earn?
Per its FY2025 accounts, the highest-paid employee was in the £70,001 - £80,000 band, and 1 employees earned over £60,000.
Who funds Bite Back 2030?
Funders whose own accounts filings name Bite Back 2030 as a grant recipient include AKO FOUNDATION, GUY'S AND ST THOMAS' FOUNDATION, THE NUTRITIONAL WELLBEING FOUNDATION, THE WESTMINSTER FOUNDATION.
Known funders
| Funder | Year | Amount | Purpose (as stated by the funder) |
|---|---|---|---|
| AKO FOUNDATION | FY2025 | £1.0m | an unrestricted grant to further Bite Back’s work promoting healthy eating among young people. |
| AKO FOUNDATION | FY2023 | £1.0m | Bite Back 2030 |
| GUY'S AND ST THOMAS' FOUNDATION | FY2025 | £596k | Commercial Break campaign |
| THE NUTRITIONAL WELLBEING FOUNDATION | FY2025 | £120k | Youth-led campaigns to transform school food systems |
| THE WESTMINSTER FOUNDATION | FY2025 | £100k | Funding to help empower young people to campaign for a healthier and fairer food system in Westminster and Cheshire West and Chester. |
| THE WESTMINSTER FOUNDATION | FY2025 | £28k | Bite Back 2030 is a youth movement working to redesign the food system for child health. |
Funders of similar charities
| Funder | Similar charities funded | Amount to them |
|---|---|---|
| THE DULVERTON TRUST | 2 | £40k |
| Young K&C | 1 | — |
| GARFIELD WESTON FOUNDATION | 1 | £2.0m |
| BENNY WALKER CHARITABLE TRUST | 1 | £1.5m |
| IMPETUS - THE PRIVATE EQUITY FOUNDATION | 1 | £1.0m |
| AVRA FOUNDATION | 1 | £1.0m |
| THE GAUDIO FAMILY FOUNDATION (UK) LIMITED | 1 | £575k |
| THE JULIA RAUSING TRUST | 1 | £500k |
Charities like this
- Children's Alliance
- ASSOCIATION FOR THE STUDY OF OBESITY
- RAINFOREST ALLIANCE LTD
- HUMBER ALL NATIONS ALLIANCE LIMITED
- CUMBRIA YOUTH ALLIANCE
- AllChild
Side by side with its peers
| Charity | Income | Top pay band | Staff >£60k | Reserves vs policy | Fundraising cost | Going concern |
|---|---|---|---|---|---|---|
| Bite Back 2030 | £2.8m | £70,001 - £80,000 | 1 | above | — | no doubt |
| Children's Alliance | £423k | — | 0 | unclear | — | no doubt |
| ASSOCIATION FOR THE STUDY OF OBESITY | £149k | — | 0 | unclear | — | no doubt |
| RAINFOREST ALLIANCE LTD | £2.4m | — | — | unclear | — | no doubt |
| HUMBER ALL NATIONS ALLIANCE LIMITED | £128k | — | 0 | unclear | — | no doubt |
| CUMBRIA YOUTH ALLIANCE | £3.4m | more than £60,000 | 1 | unclear | — | no doubt |