CHOOSE LOVE
Financial health, per its FY2025 accounts
The accounts state that total unrestricted funds stood at £2,116,676, which is significantly below the trustees' stated reserves policy target range of £1.4m–£1.87m. This position reflects a conscious decision to prioritize programme continuity and system establishment during the transition to independence, though the trustees note that a post-balance sheet donation provides an opportunity to boost reserves.
What the accounts disclose
“The level of reserves at 31 March 2025 is clearly significantly less than the Reserves Policy target range of £1.4m–£1.87m.”
“In 2025, Choose Love received a donation of £10,000 from the Asfari Foundation and made a grant payment of £76,509 to the Karam Foundation. A close family member of one of Choose Love’s Trustees is a Trustee of the Asfari Foundation and Karam Foundation; the Choose Love Trustee recuses themself from any decision involving those entities.”
“Choose Love received donations from Trustees totalling £417,875 in 2025 (2024 £nil).”
“In 2025, Choose Love received a donation of £10,000 from the Asfari Foundation and made a grant payment of £76,509 to the Karam Foundation. A close family member of one of Choose Love’s Trustees is a Trustee of the Asfari Foundation and Karam Foundation; the Choose Love Trustee recuses themself from any decision involving those entities.”
“Choose Love received donations from Trustees totalling £417,875 in 2025 (2024 £nil).”
“The results for the financial year represent the consolidated figures for Choose Love CIO and its 100% owned subsidiary Choose Love (Trading) Ltd.”
Structured financials (annual return, FY ending 31/03/2025)
Trustees
- Geoffrey Cordellchair
- Andrew Purkis
- EYINMISAN HOPE HARRIMAN
- Fauzia Musa
- Hassan Elmasry
- Jessica Mills
- Julfikhar Farhaz Khan KC
- Myrna Atallah
- Oliver Segal KC
- Tracey Seaward
Income and spending
| Financial year end | Income | Spending |
|---|---|---|
| 31/03/2025 | £12.6m | £8.2m |
| 31/03/2024 | £304k | £347k |
| 31/03/2023 | £62k | £0 |
| 31/03/2022 | £86k | £83k |
| 31/03/2021 | £42k | £0 |
Common questions
Is CHOOSE LOVE financially healthy?
The accounts state that total unrestricted funds stood at £2,116,676, which is significantly below the trustees' stated reserves policy target range of £1.4m–£1.87m. This position reflects a conscious decision to prioritize programme continuity and system establishment during the transition to independence, though the trustees note that a post-balance sheet donation provides an opportunity to boost reserves. Its FY2025 accounts were audited by Crowe U.K. LLP.
Who funds CHOOSE LOVE?
Funders whose own accounts filings name CHOOSE LOVE as a grant recipient include PROJECT GIVING BACK, THE JONGEN CHARITABLE TRUST, BERNARD LEWIS FAMILY CHARITABLE TRUST, THE RODDICK FOUNDATION, THE SENECA TRUST.
Known funders
| Funder | Year | Amount |
|---|---|---|
| PROJECT GIVING BACK | FY2023 | £412k |
| THE JONGEN CHARITABLE TRUST | FY2025 | £200k |
| BERNARD LEWIS FAMILY CHARITABLE TRUST | FY2022 | £30k |
| THE RODDICK FOUNDATION | FY2023 | £13k |
| THE SENECA TRUST | FY2023 | £10k |
| BERNARD LEWIS FAMILY CHARITABLE TRUST | FY2024 | £10k |
| STAPLES TRUST | FY2023 | £5k |
| THE TEDWORTH CHARITABLE TRUST | FY2024 | £5k |
| BERNARD LEWIS FAMILY CHARITABLE TRUST | FY2021 | £2k |
| GREEN MAN TRUST LTD | FY2023 | £2k |
Funders of similar charities
| Funder | Similar charities funded | Amount to them |
|---|---|---|
| THE RANDAL CHARITABLE FOUNDATION | 1 | £60k |
| THE BARTLETT FOUNDATION | 1 | £13k |
| DANDIA CHARITABLE TRUST | 1 | £2k |
| The Parish of Christ the King, Bradley Stoke | 1 | £2k |