Charity Accounts Intelreading the accounts so you don’t have to

CHOOSE LOVE

Registered charity 1177927 · accounts filings on the Charity Commission register · also known as HELP REFUGEES

In both emergency disaster relief and protracted crises, Choose Love works to identify, close and prevent gaps in support displaced people around the world. We provide grants and other assistance to frontline partners along key migration routes and in countries experiencing conflict, persecution climate change and other drivers of forced displacement.

Causes: Education/training · The Advancement Of Health Or Saving Of Lives · Disability · The Prevention Or Relief Of Poverty · Overseas Aid/famine Relief · Grant history (this charity is a funder) · website · Get email alerts

Latest income
£12.6m
Latest spending
£8.2m
Registered
2018
Accounts read
FY2025

Financial health, per its FY2025 accounts

The accounts state that total unrestricted funds stood at £2,116,676, which is significantly below the trustees' stated reserves policy target range of £1.4m–£1.87m. This position reflects a conscious decision to prioritize programme continuity and system establishment during the transition to independence, though the trustees note that a post-balance sheet donation provides an opportunity to boost reserves.

Automated summary of the FY2025 accounts; the evidenced findings below carry the verbatim passages.

What the accounts disclose

Largest income source: Donations and Legacies (80% of income)
“The largest component of Choose Love’s income was donations and legacies which amounted to £10,021,272 in the year.”
Per its FY2025 accounts as filed with the Charity Commission.
Fundraising cost ratio: 11.4% of fundraised income, as disclosed
“Fundraising costs are those incurred in raising funds from donors and comprise direct staff costs and allocated support costs.”
Per its FY2025 accounts as filed with the Charity Commission.
Reserves position: below the charity's own stated reserves policy (held: £2.1m)
“The level of reserves at 31 March 2025 is clearly significantly less than the Reserves Policy target range of £1.4m–£1.87m.”
Per its FY2025 accounts as filed with the Charity Commission.
Related-party transaction: Trustee recused from decisions involving Asfari Foundation and Karam Foundation; received £10,000 donation from Asfari Foundation and made £76,509 grant to Karam Foundation.
“In 2025, Choose Love received a donation of £10,000 from the Asfari Foundation and made a grant payment of £76,509 to the Karam Foundation. A close family member of one of Choose Love’s Trustees is a Trustee of the Asfari Foundation and Karam Foundation; the Choose Love Trustee recuses themself from any decision involving those entities.”
“Choose Love received donations from Trustees totalling £417,875 in 2025 (2024 £nil).”
Per its FY2025 accounts as filed with the Charity Commission.
Related-party transaction: Trustees received donations totaling £417,875.
“In 2025, Choose Love received a donation of £10,000 from the Asfari Foundation and made a grant payment of £76,509 to the Karam Foundation. A close family member of one of Choose Love’s Trustees is a Trustee of the Asfari Foundation and Karam Foundation; the Choose Love Trustee recuses themself from any decision involving those entities.”
“Choose Love received donations from Trustees totalling £417,875 in 2025 (2024 £nil).”
Per its FY2025 accounts as filed with the Charity Commission.
Trading subsidiary: Choose Love (Trading) Ltd
“The results for the financial year represent the consolidated figures for Choose Love CIO and its 100% owned subsidiary Choose Love (Trading) Ltd.”
Per its FY2025 accounts as filed with the Charity Commission.

Accounts audited by Crowe U.K. LLP. Discloses 3 of 6 completeness components.

In the news

Recent coverage mentioning this charity by name (automated match; headlines belong to their publishers).

Corporate structure

CHOOSE LOVE (TRADING) LTD — per its own Companies House accounts

    Structured financials (annual return, FY ending 31/03/2025)

    Total income
    £12.6m
    Total spending
    £8.2m
    Cost of raising funds
    £1.4m
    Reserves (reported)
    £71k
    Employees
    29

    Reported reserves equal ~0.1 months of spending — in the bottom quarter for charities its size (median 4.6 months; benchmarks).

    Per its annual return, largest income source: Donations and legacies (80% of income) — components as reported reconcile to the return’s total income; not from the accounts narrative.

    Per its annual return, cost of raising funds: 11.4% of total income — above the median for charities its size (3.8%) (benchmarks).

    Trustees · trustee networks

    Trustee list from the Charity Commission register (current, not historical).

    Operates in: Austria · Belgium · Bosnia And Herzegovina · Brazil · Canada · Croatia · Cyprus · Czech Republic · Egypt · France · Germany · Greece

    Income and spending

    Financial year endIncomeSpending
    31/03/2025£12.6m£8.2m
    31/03/2024£304k£347k
    31/03/2023£62k£0
    31/03/2022£86k£83k
    31/03/2021£42k£0

    Common questions

    Is CHOOSE LOVE financially healthy?

    Per its FY2025 accounts: The accounts state that total unrestricted funds stood at £2,116,676, which is significantly below the trustees' stated reserves policy target range of £1.4m–£1.87m. This position reflects a conscious decision to prioritize programme continuity and system establishment during the transition to independence, though the trustees note that a post-balance sheet donation provides an opportunity to boost reserves. Its FY2025 accounts were audited by Crowe U.K. LLP.

    Who funds CHOOSE LOVE?

    Funders whose own accounts filings name CHOOSE LOVE as a grant recipient include PRISM THE GIFT FUND, PROJECT GIVING BACK, THE JONGEN CHARITABLE TRUST, THE RODDICK FOUNDATION, THE LESLIE SMITH FOUNDATION.

    Known funders

    Grants to this charity found in funders’ own accounts filings.

    FunderYearAmountPurpose (as stated by the funder)
    PRISM THE GIFT FUNDFY2024£1.7mHumanitarian Aid
    PROJECT GIVING BACKFY2023£412kGrant for garden at RHS Chelsea Flower Show 2023
    THE JONGEN CHARITABLE TRUSTFY2025£200kFor 12-months to support core costs. Choose Love supports refugees and displaced populations globally by funding 179 locally-led grassroots organisations in 31
    THE RODDICK FOUNDATIONFY2022£150kVia Prism The Gift Fund 1099682
    THE LESLIE SMITH FOUNDATIONFY2022£40k
    BERNARD LEWIS FAMILY CHARITABLE TRUSTFY2022£30kGeneral funding
    THE RODDICK FOUNDATIONFY2022£25kVia Prism The Gift Fund 1099682
    THE MATERIAL WORLD FOUNDATION LIMITEDFY2021£19k
    THE RODDICK FOUNDATIONFY2023£13k‘Choose Earth’ programme in Brazil
    BERNARD LEWIS FAMILY CHARITABLE TRUSTFY2024£10kGeneral funding
    THE SENECA TRUSTFY2023£10k
    BERNARD LEWIS FAMILY CHARITABLE TRUSTFY2023£10kGeneral funding
    STAPLES TRUSTFY2023£5kTowards the Syria earthquake appeal.
    THE TEDWORTH CHARITABLE TRUSTFY2024£5kTowards on the ground support in Syria following earthquake.
    BERNARD LEWIS FAMILY CHARITABLE TRUSTFY2021£2kGeneral funding
    GREEN MAN TRUST LTDFY2023£2k
    GREEN MAN TRUST LTDFY2022£1k

    Funders of similar charities

    Funders whose accounts show grants to charities similar to this one (and no recorded grant to this charity) — a starting list for fundraisers.

    FunderSimilar charities fundedAmount to them
    CHARLES S FRENCH CHARITABLE TRUST2£9k
    THE PAROCHIAL CHURCH COUNCIL OF THE ECCLESIASTICAL PARISH OF WIDCOMBE, BATH1—
    THE WISLEY FOUNDATION1£21k
    ST MICHAELS WITHOUT1£10k
    ROSCA TRUST1£9k
    THE HOWARD FOUNDATION1£9k
    CHARLES PLATER TRUST1£8k
    THE GROCERS' CHARITY1£5k

    Charities like this

    Semantically similar by activities and financial character, from our analysed corpus. Compare with I Choose Freedom Charity.

    Side by side with its peers

    CharityIncomeTop pay bandStaff >£60kReserves vs policyFundraising costGoing concern
    CHOOSE LOVE£12.6m——below11.4%no doubt
    I Choose Freedom Charity FY2025£1.5m——unclear—no doubt
    LOVE JESUS FUND FY2025£337k—0within—no doubt
    'JUST LOVE' FY2025£387k—0unclear—no doubt
    LOVE YOUR COMMUNITY FY2025£193k—0unclear—no doubt
    LOVE IN ACTION (INTERNATIONAL) FY2025£126k—0unclear—no doubt

    Each row is that charity’s latest analysed filing; every value is quote-backed on its own page.