AZALEA

Registered charity 1190508 · accounts filings on the Charity Commission register

Practical, emotional and spiritual support offered to to women sexually exploited through prostitution through weekly drop-in, outreach, and be-friending sessions.

Causes: Education/training · The Advancement Of Health Or Saving Of Lives · The Prevention Or Relief Of Poverty · Religious Activities · website · Get email alerts

Latest income
£598k
Latest spending
£632k
Registered
2020
Accounts read
FY2025

Financial health, per its FY2025 accounts

The accounts state that Azalea reported a deficit of £33,773 for the year ended 31 July 2025, with total expenditure exceeding income. Total reserves decreased from £309,438 to £275,665, while the charity maintains a reserves policy of holding three months of committed expenditure. The trustees note that despite a challenging funding landscape, the charity continues to receive generous support from various sources.

Automated summary of the FY2025 accounts; the evidenced findings below carry the verbatim passages.

What the accounts disclose

Reserves policy: three months of committed expenditure (held: £276k)
“Azalea’s reserves policy remains in place, holding three months of committed expenditure to maintain stability.”
Per its FY2025 accounts as filed with the Charity Commission.
Related-party transaction: Whittaker Plane Ltd, a company 51% owned by Mark Plane (former Management Accountant), received £975 for book-keeping services in 2024; £nil in 2025.
“£975 was paid to Whittaker Plane Ltd for book-keeping services, a company 51% owned by Mark Plane.” — page 26
Per its FY2025 accounts as filed with the Charity Commission.

Accounts independently examined (not a full audit). Discloses 5 of 6 completeness components.

Public fundraising profile: JustGiving — Azalea (matched by registered charity number).

Funders the charity credits

Named as funders/supporters on the charity’s own website (the charity’s claim, distinct from accounts-verified grants).

Public profiles (found on the charity’s own website): facebook · instagram

Structured financials (annual return, FY ending 31/07/2025)

Total income
£598k
Total spending
£632k
Cost of raising funds
£3k
Reserves (reported)
£152k
Employees
15

Reported reserves equal ~2.9 months of spending — below the median for charities its size (median 5.2 months; benchmarks).

Per its annual return, largest income source: Charitable activities (56% of income) — components as reported reconcile to the return’s total income; not from the accounts narrative.

Per its annual return, cost of raising funds: 0.4% of total income — below the median for charities its size (4.9%) (benchmarks).

Register events

Trustees · trustee networks

Trustee list from the Charity Commission register (current, not historical).

Operates in: Luton

Income and spending

Financial year endIncomeSpending
31/07/2025£598k£632k
31/07/2024£530k£505k
31/07/2023£418k£399k
31/07/2022£10k£7
31/07/2021£0£0

Common questions

Is AZALEA financially healthy?

Per its FY2025 accounts: The accounts state that Azalea reported a deficit of £33,773 for the year ended 31 July 2025, with total expenditure exceeding income. Total reserves decreased from £309,438 to £275,665, while the charity maintains a reserves policy of holding three months of committed expenditure. The trustees note that despite a challenging funding landscape, the charity continues to receive generous support from various sources. Its FY2025 accounts were independently examined.

Who funds AZALEA?

Funders whose own accounts filings name AZALEA as a grant recipient include THE AMATEURS TRUST, BEDFORDSHIRE AND LUTON COMMUNITY FOUNDATION, THE HARPUR TRUST, CHILDS CHARITABLE TRUST, BEDFORDSHIRE CHARITABLE TRUST LIMITED.

Known funders

Grants to this charity found in funders’ own accounts filings.

FunderYearAmountPurpose (as stated by the funder)
THE AMATEURS TRUSTFY2025£66k
BEDFORDSHIRE AND LUTON COMMUNITY FOUNDATIONFY2022£30kBedfordshire Stability Fund
THE AMATEURS TRUSTFY2023£30k
THE AMATEURS TRUSTFY2022£20k
THE HARPUR TRUSTFY2024£20kMobile Outreach
CHILDS CHARITABLE TRUSTFY2022£15k
THE AMATEURS TRUSTFY2024£15k
BEDFORDSHIRE CHARITABLE TRUST LIMITEDFY2024£10k
AXIS FOUNDATIONFY2024£10kFinancial Support Awarded
MRS B L ROBINSON'S CHARITABLE TRUSTFY2025£10k
THE ANCHOR FOUNDATIONFY2024£8kSalary for Flourish Support Officer who leads therapeutic art activities
THE PAROCHIAL CHURCH COUNCIL OF THE ECCLESIASTICAL PARISH OF HOLY TRINITY CLAPHAM, SOUTHWARKFY2024£8k
KING'S CHURCH,HIGH WYCOMBEFY2022£7kPastoral and church activities
KING'S CHURCH,HIGH WYCOMBEFY2023£7kSocial action
THE HOBSON CHARITY LIMITEDFY2024£5kCommunity
THE ANCHOR FOUNDATIONFY2023£5k
THE PAROCHIAL CHURCH COUNCIL OF THE ECCLESIASTICAL PARISH OF ST HELEN'S, WHEATHAMPSTEAD AND ST PETER'S, GUSTARD WOODFY2025£4kCharity Partners
THE HOWARD FOUNDATIONFY2024£4kSupport of evangelistic outreach, health and educational work
THE ARCHER TRUSTFY2023£4kCharitable activities
THE PAROCHIAL CHURCH COUNCIL OF THE ECCLESIASTICAL PARISH OF HARPENDEN ST. JOHNFY2021£3kRelief and development agencies
CHRISTCHURCH HARPENDENFY2023£3kGrants for UK and overseas mission
THE PAROCHIAL CHURCH COUNCIL OF THE ECCLESIASTICAL PARISH OF ST HELEN'S, WHEATHAMPSTEAD AND ST PETER'S, GUSTARD WOODFY2023£3kCharity Partners
THE PAROCHIAL CHURCH COUNCIL OF THE ECCLESIASTICAL PARISH OF ST HELEN'S, WHEATHAMPSTEAD AND ST PETER'S, GUSTARD WOODFY2022£3kCharity Partners
THE ARCHER TRUSTFY2024£3k
THE PAROCHIAL CHURCH COUNCIL OF THE ECCLESIASTICAL PARISH OF ST HELEN'S, WHEATHAMPSTEAD AND ST PETER'S, GUSTARD WOODFY2024£3kCharity Partners
THE PAROCHIAL CHURCH COUNCIL OF THE ECCLESIASTICAL PARISH OF ST HUGH, LEWSEYFY2024£3k
THE HOWARD FOUNDATIONFY2023£2kSupport of evangelistic outreach, health and educational work
THE BISHOP RADFORD TRUSTFY2023£2kEncompass Project: a frontline service supporting women who are surviving sex trafficking through expressing the unconditional love of God and empowering all to
CHRISTCHURCH HARPENDENFY2021£2kSupport of local project reaching out to women caught up in prostitution
CHRISTCHURCH HARPENDENFY2024£2k
THE S M B TRUSTFY2024£2k
TRINITY MINISTRIES CHARITABLE TRUSTFY2022£1kRegular giving: £100 per month to work with street women in Luton.
King's Church FlitwickFY2023£810Azalea
THE PAROCHIAL CHURCH COUNCIL OF THE ECCLESIASTICAL PARISH OF ST MARY, LUTONFY2023£440Home Missions and other Church Societies
King's Church FlitwickFY2022£266Azalea
THE PAROCHIAL CHURCH COUNCIL OF THE ECCLESIASTICAL PARISH OF ST MARY, LUTONFY2024£50Home Missions and other Church Societies
CHRIST CHURCH DUNSTABLEFY2025£0UK mission
BEDFORDSHIRE CHARITABLE TRUST LIMITEDFY2023£0

Government & lottery funding

Grants to this charity published as open data by government and lottery funders (360Giving).

FunderDateAmountPurpose
The National Lottery Community Fund04/07/2024£20kEncompass
Bedfordshire and Luton Community Foundation14/06/2024£10kProject Development Officer to expand Re-Route Project to include Outreach Work.
The National Lottery Community Fund14/04/2023£10kEncompass Project
Bedfordshire and Luton Community Foundation09/02/2022£23kFlint Project
The National Lottery Community Fund30/09/2021£10kEncompass
Bedfordshire and Luton Community Foundation25/03/2021£38kGrant to Azalea
The National Lottery Community Fund29/05/2020£10kEncompass Support and Housing
Bedfordshire and Luton Community Foundation03/04/2020£7kGrant to Azalea
Bedfordshire and Luton Community Foundation13/11/2019£9kGrant to Azalea
The National Lottery Community Fund02/05/2019£10kLuton Against Sexual Exploitation (LASE)
Bedfordshire and Luton Community Foundation11/12/2018£7kGrant to Azalea
Bedfordshire and Luton Community Foundation23/05/2018£5kGrant to Azalea
Bedfordshire and Luton Community Foundation21/03/2018£10kAzalea Drop-in, Befriending and Recovery
Bedfordshire and Luton Community Foundation13/06/2017£5kThe Befriending Project

Funders of similar charities

Funders whose accounts show grants to charities similar to this one (and no recorded grant to this charity) — a starting list for fundraisers.

Charities like this

Semantically similar by activities and financial character, from our analysed corpus. Compare with THE AZELIA HALL CHARITY.

Side by side with its peers

CharityIncomeTop pay bandStaff >£60kReserves vs policyFundraising costGoing concern
AZALEA£598k—0unclear—no doubt
THE AZELIA HALL CHARITY FY2025£107k—0above0.0%no doubt
ORCHARDS FY2025£326k—0unclear—no doubt
JOANNA LEEDS FY2024£230k—0unclear—no doubt
SOLACE WOMEN'S AID FY2025£15.8m——below—no doubt
SEXUAL ASSAULT AND ABUSE SUPPORT SERVICE BUCKINGHAMSHIRE AND MILTON KEYNES FY2025£600k—0unclear—no doubt

Each row is that charity’s latest analysed filing; every value is quote-backed on its own page.