THE NOVAK DJOKOVIC FOUNDATION (UK) LIMITED

Registered charity 1147341 · accounts filings on the Charity Commission register

The Charity receives donations from its founder and members of the public, as well as funds raised through various fundraising events and initiatives. These funds are invested in projects Worldwide. The Trustees' particular focus is on promoting the education, health and development of pre-school children living in disadvantaged communities in Serbia.

Causes: General Charitable Purposes · Education/training · The Advancement Of Health Or Saving Of Lives · The Prevention Or Relief Of Poverty · Grant history (this charity is a funder) · website · Get email alerts

Financial health, per its FY2025 accounts

The accounts state that the charity held unrestricted reserves of £3,605,148 at year-end, which the Trustees describe as strong, covering in excess of 12 months' operational activity. The charity reported a net surplus of £380,052 for the year, driven primarily by donations and investment gains, with no restricted funds held. The Trustees confirmed the charity is a going concern with adequate resources for the foreseeable future.

Automated summary of the FY2025 accounts; the evidenced findings below carry the verbatim passages.

What the accounts disclose

Accounts audited by Moore Scarrott Audit Limited. Discloses 5 of 6 completeness components.

Corporate structure

• Registered company of the charity Companies House 07980355

Public fundraising profile: JustGiving — Novak Djokovic Foundation (matched by registered charity number).

Leadership, per the charity’s website

• Novak Djokovic — Founder (source)
• Jelena Djokovic — Co-Founder and Global CEO (source)

Listed on the charity’s own website when we last crawled it; roles may have changed. Pay-band disclosures above are anonymous statutory disclosures and are not attributed to any named individual.

Funders the charity credits

Named as funders/supporters on the charity’s own website (the charity’s claim, distinct from accounts-verified grants).

• dm-drogerie market — “Today, we are proud to announce that dm-drogerie market, a Germany-based world leader in cosmetics and healthcare products, is our main part…” (source page)
• Generali osiguranje Srbija a.d. — “From 2018, Generali Osiguranje Srbija a.d. and The Human Safety Net have been selflessly providing the necessary means and logistics, helpin…” (source page)
• The Human Safety Net — “From 2018, Generali Osiguranje Srbija a.d. and The Human Safety Net have been selflessly providing the necessary means and logistics, helpin…” (source page)
• The World Bank — “Signed a partnership agreement in 2020 for the Project of Inclusive Preschool Education, financed with the support of the World Bank, to ada…” (source page)
• UEFA Foundation for children — “As such, they have recognized the importance and future impact of our “Path of a Champion” program which is why they have decided to sponsor…” (source page)
• PricewaterhouseCoopers doo — “Long-term donor of the Novak Djokovic Foundation: PWC supports our auditing processes and enables professional development to our employees,…” (source page)
• Lacoste Foundation — “The croc leads the way in supporting our Foundation’s new program “Path of a champion”.” (source page)
• ATP ACES for Charity — “In 2020, ATP selected the Novak Djokovic Foundation from a group of eligible organizations and provided support to our programs for Early Ch…” (source page)
• Motorola — “Motorola supports the new NDF program “Path of a champion”.” (source page)
• Henkel Srbija doo — “As a long-term donor, Henkel Srbija a.d. supported the following projects: Friendship Games 2019, New Year Presents 2019, reconstruction of …” (source page)
• UNICEF — “With our founder Novak Djokovic acting as the UNICEF Goodwill Ambassador and UNICEF, we engaged a global audience and spread the word on the…” (source page)
• Seiko Watch Corporation — “One of our most valuable donors and certainly one you should watch out for. Besides supporting our work for many years, SEIKO Watch Corporat…” (source page)
• Dunav osiguranje — “Generously supported the “Friendship Games” camp in 2019, as well as the reconstruction of the kindergarten in Veliki Popovic.” (source page)
• Unilever — “We partnered with Unilever and donated Domestos products to 20 hospitals across Serbia, for the support in the fight against Covid-19.” (source page)
• Direct Media d.o.o — “One of the main sponsors of Original magazine, focused on promoting entrepreneurship, innovations, young talents, and education.” (source page)

Company officers (Companies House)

Current officers of the charity’s own company per the Companies House register, cross-checked against the Charity Commission trustee list by name. A director not on the trustee list is usually a timing or naming difference between the two registers — check both records before drawing conclusions.

• PAJKOVIC, Masa — director, appointed 01/09/2025on trustee list
• DJOKOVIC, Jelena — director, appointed 07/03/2012on trustee list
• DJOKOVIC, Novak — director, appointed 07/03/2012on trustee list

Official officers record.

Public profiles (found on the charity’s own website): facebook · instagram

Structured financials (annual return, FY ending 31/12/2024)

Reported reserves equal ~29.5 months of spending — in the top quarter for charities its size (median 7.0 months; benchmarks).

Per its annual return, largest income source: Donations and legacies (99% of income) — components as reported reconcile to the return’s total income; not from the accounts narrative.

Per its annual return, cost of raising funds: 0.1% of total income — below the median for charities its size (2.9%) (benchmarks).

Register events

• Received assets from another charity (08/07/2025) — per the register’s event history; asset transfers typically record mergers or reorganisations.

Trustees · trustee networks

• JELENA DJOKOVIC
• Masa Pajkovic
• NOVAK DJOKOVIC

Trustee list from the Charity Commission register (current, not historical).

Operates in: Throughout England And Wales

Income and spending

Common questions

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Side by side with its peers

Each row is that charity’s latest analysed filing; every value is quote-backed on its own page.