KEEP BRITAIN TIDY
Registered charity 1071737 · accounts filings on the Charity Commission register · also known as ENCAMS, ENVIRONMENTAL CAMPAIGNS
Our Intent: To inspire the people of Britain to eliminate litter and end waste for now and future generations. We will fight for people's right to live and work in places they can be proud of and prosper in, acting as a catalyst for change.
Causes: Education/training · Environment/conservation/heritage · Economic/community Development/employment · website · Get email alerts
Financial health, per its FY2025 accounts
The accounts state that the charity generated £16.6m in income with a net surplus of £2.7m before pension actuarial adjustments, resulting in total funds carried forward of £7.1m. Per the trustees' report, free unrestricted reserves stood at £4.3m, which is above the stated policy target of £1.8m to £2.4m required for orderly closure of work streams. The charity holds strong cash balances of £7.3m and has no material uncertainties regarding its ability to continue as a going concern.
Automated summary of the FY2025 accounts; the evidenced findings below carry the verbatim passages.
What the accounts disclose
Employees paid over £60,000: 6
“There are no other staff members paid in excess of £60,000 per annum.” — page 34
Per its FY2025 accounts as filed with the Charity Commission.
Reserves policy: between £1.8m and £2.4m (held: £4.3m)
“The calculation of these costs for the year ahead (2024/25) is between £1.8m and £2.4m. The level of free unrestricted reserves stands at £4.2m”
Per its FY2025 accounts as filed with the Charity Commission.
Related-party transaction: The charity charged the subsidiary £126,649 for services related to running the GBSC and Litter Pact.
“During the year the charity charged the subsidiary a total of £126,649 (2024: £135,161) in relation to services provided in relation to running the GBSC and Litter Pact.” — page 48
“At the year end the subsidiary owed £611,749 to the charity (2024: the subsidiary owed £485,942 to the charity).” — page 48
Per its FY2025 accounts as filed with the Charity Commission.
Related-party transaction: The subsidiary owed £611,749 to the charity at year end.
“During the year the charity charged the subsidiary a total of £126,649 (2024: £135,161) in relation to services provided in relation to running the GBSC and Litter Pact.” — page 48
“At the year end the subsidiary owed £611,749 to the charity (2024: the subsidiary owed £485,942 to the charity).” — page 48
Per its FY2025 accounts as filed with the Charity Commission.
Trading subsidiary: ENCAMS Enterprises Ltd
“Keep Britain Tidy has a trading subsidiary, ENCAMS Enterprises Ltd, and together they form the Keep Britain Tidy Group.”
Per its FY2025 accounts as filed with the Charity Commission.
Accounts audited by MHA. Discloses 5 of 6 completeness components.
Year-over-year changes
- Employees paid over £60,000: 7 (FY2024) → 6 (FY2025).
Comparing this charity’s FY2024 and FY2025 accounts as analysed by this site.
Public fundraising profile: JustGiving — Keep Britain Tidy (matched by registered charity number).
Public profiles (found on the charity’s own website): facebook · instagram
Structured financials (annual return, FY ending 31/03/2025)
Reported reserves equal ~3.6 months of spending — below the median for charities its size (median 4.6 months; benchmarks).
Per its annual return, largest income source: Charitable activities (81% of income) — components as reported reconcile to the return’s total income; not from the accounts narrative.
Per its annual return, cost of raising funds: 0.0% of total income — below the median for charities its size (3.8%) (benchmarks).
- Francis Vincent Hugh Neate
- Kresse Wesling
- Lydia Charlotte Elizabeth Greenaway
- MRS MARY PHILIPPA ANDERSON
- Muhammad Ali
- Raymond Mills · trustee of 1 other charity
- Susan Brain England OBE
- Vanessa Maselino
Trustee list from the Charity Commission register (current, not historical).
Operates in: Throughout England
Income and spending
Common questions
Is KEEP BRITAIN TIDY financially healthy?
Per its FY2025 accounts: The accounts state that the charity generated £16.6m in income with a net surplus of £2.7m before pension actuarial adjustments, resulting in total funds carried forward of £7.1m. Per the trustees' report, free unrestricted reserves stood at £4.3m, which is above the stated policy target of £1.8m to £2.4m required for orderly closure of work streams. The charity holds strong cash balances of £7.3m and has no material uncertainties regarding its ability to continue as a going concern. Its FY2025 accounts were audited by MHA.
Who funds KEEP BRITAIN TIDY?
Funders whose own accounts filings name KEEP BRITAIN TIDY as a grant recipient include BUPA FOUNDATION, JOHN SWIRE 1989 CHARITABLE TRUST, SUSANNA PEAKE CHARITABLE TRUST, THE SAMUEL STOREY FAMILY CHARITABLE TRUST, THE LOFTHOUSE FOUNDATION.
Known funders
Grants to this charity found in funders’ own accounts filings.
Government & lottery funding
Grants to this charity published as open data by government and lottery funders (360Giving).
Funders of similar charities
Funders whose accounts show grants to charities similar to this one (and no recorded grant to this charity) — a starting list for fundraisers.
Charities like this
Semantically similar by activities and financial character, from our analysed corpus. Compare with KEEP WALES TIDY.
Side by side with its peers
Each row is that charity’s latest analysed filing; every value is quote-backed on its own page.