ASSOCIATION OF BREASTFEEDING MOTHERS
We train volunteers for the National Breastfeeding helpline, and support families across the UK, as well as via Webchat, Social Media messages and emails. This support can be accessed by anyone in the UK, of any background, 365 days a year. Some of our trained volunteers provide in-person support on a 1:1 basis and at groups.
Objects
TO PROMOTE THE PHYSICAL AND PSYCHOLOGICAL HEALTH OF MOTHERS AND CHILDREN THROUGH EDUCATION IN THE TECHNIQUES OF BREASTFEEDING; AND TO ADVANCE THE EDUCATION OF THE PUBLIC AND ESPECIALLY THOSE PERSONS CONCERNED WITH THE CARE OF CHILDREN ON THE HEALTH BENEFITS, BOTH IMMEDIATE AND LONG TERM, OF BREASTFEEDING.
Financial health, per its FY2025 accounts
The accounts state that the charity reported a net increase in resources of £3,695 for the year ended 31 March 2025, with total unrestricted funds standing at £131,150. The trustees confirm that free reserves of £127,207 exceed their stated policy target of approximately £45,000, representing six months' average expenditure. The filing notes no material uncertainties regarding the charity's ability to continue in operation.
What the accounts disclose
“The ABM aims to hold reserves amounting to approximately six months’ average expenditure. This is approximately £45,000.” — page 13
Policies the charity declares
- Bullying and harassment policy and procedures
- Complaints handling
- Complaints policy and procedures
- Conflicting interests
- Engaging external speakers at charity events policy and procedures
- Financial reserves policy and procedures
- Safeguarding policy and procedures
- Safeguarding vulnerable beneficiaries
- Social media policy and procedures
- Trustee conflicts of interest policy and procedures
- Trustee expenses policy and procedures
- Volunteer management
From the charity’s annual return (Part A, self-declared)
Self-declared on the annual return for the financial year ending 31/03/2025
- Volunteers: 100
- Government income: £24,310 — contracts £24,310 (23); 22% of the £108,283 total gross income on the same return
Self-declared on the annual return for the financial year ending 31/03/2024
- Volunteers: 90
- Government income: £18,935 — contracts £18,935 (4); 20% of the £96,331 total gross income on the same return
Self-declared on the annual return for the financial year ending 31/03/2023
- Volunteers: 680
- Trustee benefits, answered Yes to: any trustee benefit; payments to trustees for services to the charity
Annual return filing dates (Charity Commission record)
Of its last 4 annual returns with a recorded received date, 1 was received after the due date: year ending 31/03/2024 (received 29/01/2026, 363 days after the 31/01/2025 due date).
Register events
- Received assets from another charity (10/11/2022)
Trustees
- Eleanor Campbellchair
- Caroline Frances Bolton
- Caroline May Moria Harrower
- Emily Georgina Johnson
- Hazra Aya
- Jessica Brown
- Lauren Pennington
- Leia Basko
- Lucy Webber
- Nadia Ali
- Sharon Breward
Income and spending
| Financial year end | Income | Spending |
|---|---|---|
| 31/03/2025 | £108k | £105k |
| 31/03/2024 | £96k | £98k |
| 31/03/2023 | £85k | £108k |
| 31/03/2022 | £96k | £62k |
Common questions
Is ASSOCIATION OF BREASTFEEDING MOTHERS financially healthy?
Per its FY2025 accounts: The accounts state that the charity reported a net increase in resources of £3,695 for the year ended 31 March 2025, with total unrestricted funds standing at £131,150. The trustees confirm that free reserves of £127,207 exceed their stated policy target of approximately £45,000, representing six months' average expenditure. The filing notes no material uncertainties regarding the charity's ability to continue in operation. Its FY2025 accounts were independently examined.
Funders of similar charities
| Funder | Similar charities funded | Amount to them |
|---|---|---|
| THE NFU MUTUAL CHARITABLE TRUST | 1 | £395k |
| BOLTON TOGETHER | 1 | £250k |
| Richard Oatley Trust Number Two | 1 | £150k |
| THE DULVERTON TRUST | 1 | £95k |
| The Ethos Foundation | 1 | £90k |
| NESTA | 1 | £85k |
| THE VINEHILL TRUST | 1 | £70k |
| THE ACCESS FOUNDATION | 1 | £53k |
Charities like this
- CAMBRIDGE BREASTFEEDING ALLIANCE
- BREAST CANCER SUPPORT
- LOWESTOFT AND WAVENEY BREASTFEEDING SUPPORT
- BREASTFEEDING TOGETHER
- OXFORDSHIRE BREASTFEEDING SUPPORT
- LEARNING WITH PARENTS
Side by side with its peers
| Charity | Income | Top pay band | Staff >£60k | Reserves vs policy | Fundraising cost | Going concern |
|---|---|---|---|---|---|---|
| ASSOCIATION OF BREASTFEEDING MOTHERS | £108k | — | 0 | above | — | no doubt |
| CAMBRIDGE BREASTFEEDING ALLIANCE | £32k | — | — | unclear | — | no doubt |
| BREAST CANCER SUPPORT | £244k | — | 0 | unclear | — | no doubt |
| LOWESTOFT AND WAVENEY BREASTFEEDING SUPPORT | £62k | — | 0 | unclear | — | no doubt |
| BREASTFEEDING TOGETHER | £253k | — | 0 | unclear | — | no doubt |
| OXFORDSHIRE BREASTFEEDING SUPPORT | £64k | — | 0 | within | — | no doubt |