SMILE GROUP
We provide relief to those affected by Perinatal Mental Illness via peer support / advice as well as sign posting to other services that complement the statutory services. We offer advice for the health and education to the public in relation to Perinatal Mental Illness and particularly new parents/families enabling them support.
Objects
1) TO PROVIDE RELIEF TO THOSE AFFECTED BY PERINATAL MENTAL ILLNESS, AND THEIR FAMILIES, BY MEANS OF SUPPORT, ADVICE AND SERVICES COMPLEMENTARY TO THOSE PROVIDED BY STATUTORY SERVICES.2) TO ADVANCE THE EDUCATION OF THE PUBLIC IN MATTERS RELATING TO PERINATAL MENTAL ILLNESS.3) TO ADVANCE THE HEALTH AND EDUCATION OF THE PUBLIC AND IN PARTICULAR NEW PARENTS, BY PROVIDING SUPPORT, ADVICE AND INFORMATION ABOUT PARENTHOOD.
Financial health, per its FY2025 accounts
The accounts state that the charity generated a surplus of £26,875 for the year ended 31 August 2025, with total income rising to £280,788. Per the trustees' report, unrestricted reserves of £53,765 are maintained in line with the stated policy of holding three to six months of annual operating costs. The trustees confirm adequate resources to continue in operational existence for the foreseeable future.
What the accounts disclose
“The trustees have agreed a reserves policy to have between three and six months of annual operating costs” — page 6
“During the year, £4,550 was paid for consultancy services to CopperWave Coaching & Consulting Ltd, a company owned by the Chair of Trustees, Anna Maddox.” — page 15
Policies the charity declares
- Bullying and harassment policy and procedures
- Complaints handling
- Complaints policy and procedures
- Conflicting interests
- Financial reserves policy and procedures
- Internal charity financial controls policy and procedures
- Internal risk management policy and procedures
- Paying staff
- Risk management
- Safeguarding policy and procedures
- Safeguarding vulnerable beneficiaries
- Serious incident reporting policy and procedures
- Social media policy and procedures
- Trustee conflicts of interest policy and procedures
- Trustee expenses policy and procedures
- Volunteer management
From the charity’s annual return (Part A, self-declared)
Self-declared on the annual return for the financial year ending 31/08/2025
- Volunteers: 10
- Government income: £9,720 — grants £9,720 (1); 3% of the £280,788 total gross income on the same return
- Trustee benefits, answered Yes to: any trustee benefit; payments to trustees for services to the charity
Self-declared on the annual return for the financial year ending 31/08/2024
- Volunteers: 6
- Government income: £24,721 — grants £24,721 (2); 11% of the £215,584 total gross income on the same return
Self-declared on the annual return for the financial year ending 31/08/2023
- Volunteers: 7
- Government income: £11,422 — contracts £7,142 (1), grants £4,280 (1); 7% of the £154,298 total gross income on the same return
Register events
- Received assets from another charity (22/01/2019)
Trustees
- Anna Elizabeth Helen Maddoxchair
- Alison Jane Parr
- Cheryl Anne Haywood
- James Nicholas Bannon
- Neil Stewart McPherson
- Tom Shirley
Income and spending
| Financial year end | Income | Spending |
|---|---|---|
| 31/08/2025 | £281k | £254k |
| 31/08/2024 | £216k | £170k |
| 31/08/2023 | £154k | £195k |
| 31/08/2022 | £167k | £180k |
| 31/08/2021 | £190k | £132k |
Common questions
Is SMILE GROUP financially healthy?
Per its FY2025 accounts: The accounts state that the charity generated a surplus of £26,875 for the year ended 31 August 2025, with total income rising to £280,788. Per the trustees' report, unrestricted reserves of £53,765 are maintained in line with the stated policy of holding three to six months of annual operating costs. The trustees confirm adequate resources to continue in operational existence for the foreseeable future. Its FY2025 accounts were independently examined.
Who funds SMILE GROUP?
Funders whose own accounts filings name SMILE GROUP as a grant recipient include CRH CHARITABLE TRUST, CONGLETON INCLOSURE TRUST.
Known funders
| Funder | Year | Amount | Purpose (as stated by the funder) |
|---|---|---|---|
| CRH CHARITABLE TRUST | FY2022 | £16k | Perinatal mental health support |
| CRH CHARITABLE TRUST | FY2025 | £5k | |
| CRH CHARITABLE TRUST | FY2024 | £5k | |
| CRH CHARITABLE TRUST | FY2023 | £5k | |
| CONGLETON INCLOSURE TRUST | FY2025 | amount not stated | |
| CONGLETON INCLOSURE TRUST | FY2024 | amount not stated |
Government & lottery funding
| Funder | Date | Amount | Purpose |
|---|---|---|---|
| The National Lottery Community Fund | 27/03/2024 | £317k | Smile -Fostering a Resilient Future: Strategy to Enhance PMH Support in Cheshire |
| The National Lottery Community Fund | 29/06/2023 | £392k | Growing the grassroots perinatal mental health community in England |
| The National Lottery Community Fund | 06/05/2022 | £9k | Smile Group |
| UK government | 07/07/2020 | £10k | Coronavirus Community Support Fund |
| UK government | 01/01/2018 | £5k | Tampon Tax Community Fund |
| UK government | 28/09/2016 | £29k | Facilitation and expansion of perinatal mental health peer support |
| UK government | — | £29k | Facilitation and expansion of perinatal mental health peer support |
Funders of similar charities
| Funder | Similar charities funded | Amount to them |
|---|---|---|
| THE GEOFF & FIONA SQUIRE FOUNDATION | 2 | £43k |
| THE WO STREET CHARITABLE FOUNDATION | 2 | £9k |
| THE SIR BERNARD & LADY SCHREIER FOUNDATION | 2 | £3k |
| THE RAINFORD TRUST | 2 | £2k |
| CHILDREN WITH CANCER UK | 1 | £375k |
| BURNLEY PENDLE AND ROSSENDALE COUNCIL FOR VOLUNTARY SERVICE | 1 | £140k |
| Flat Iron Trust | 1 | £110k |
| THE BAND TRUST | 1 | £93k |
Charities like this
- SPREAD A SMILE
- JOSEPH'S SMILE
- SMILE AID
- ONCE UPON A SMILE LIMITED
- SMILE MEDIATION LTD
- MAKE THEM SMILE
Side by side with its peers
| Charity | Income | Top pay band | Staff >£60k | Reserves vs policy | Fundraising cost | Going concern |
|---|---|---|---|---|---|---|
| SMILE GROUP | £281k | — | 0 | within | — | no doubt |
| SPREAD A SMILE | £2.2m | — | — | unclear | — | no doubt |
| JOSEPH'S SMILE | £169k | £17,360.02 | 0 | unclear | — | no doubt |
| SMILE AID | £230k | — | 0 | unclear | — | no doubt |
| ONCE UPON A SMILE LIMITED | £531k | — | 0 | unclear | — | no doubt |
| SMILE MEDIATION LTD | £218k | — | 0 | unclear | — | no doubt |