MTV Staying Alive UK
MTV Staying Alive UK is an international charity, working to save lives through storytelling. We create innovative mass media, which fuses social and health messaging into youth-relevant formats. Through powerful storytelling, MTV Staying Alive UK engages young people with life-changing information, and shifts the attitudes and social norms that drive behaviours.
Financial health, per its FY2024 accounts
The accounts state that unrestricted reserves fell to £99,737 in 2024, which is below the stated policy target of three months' operating expenditure. The charity reported a net expenditure of £63,485 for the year, driven by a significant decrease in incoming resources from donations and grants.
What the accounts disclose
“The Charity aims to hold reserves amounting to a minimum of 3 months’ operating expenditure.” — page 7
“Donations in kind of £12,144 (2023: £24,989) and cash donations of £Nil (2023: £191,527) were made to assist with the running of the Charity.”
Trustees
- Benedict Plumley
- James Chau
- Stephanie Ndlovu
Income and spending
| Financial year end | Income | Spending |
|---|---|---|
| 31/12/2024 | £55k | £119k |
| 31/12/2023 | £449k | £635k |
| 31/12/2022 | £382k | £214k |
| 31/12/2021 | £238k | £247k |
| 31/12/2020 | £368k | £484k |
Common questions
Is MTV Staying Alive UK financially healthy?
Per its FY2024 accounts: The accounts state that unrestricted reserves fell to £99,737 in 2024, which is below the stated policy target of three months' operating expenditure. The charity reported a net expenditure of £63,485 for the year, driven by a significant decrease in incoming resources from donations and grants. Its FY2024 accounts were independently examined.