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PRODUCERS DIRECT

Registered charity 1133218 · accounts filings on the Charity Commission register · also known as CAFEDIRECT PRODUCERS' FOUNDATION

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Latest income
£1.3m
Latest spending
£1.4m
Registered
2009
Accounts read
FY2024

Financial health, per its FY2024 accounts

The accounts state that Producers Direct ended the year with a deficit, resulting in a total fund balance of £133,489, with unrestricted reserves falling to £66,065. This level of free reserves is explicitly noted as being almost £40,000 below the charity's own policy target of six months of essential operational costs. Per the trustees' report, a restructuring programme was implemented in March 2025 to reduce costs and restore reserves to the policy target level by the end of 2026.

What the accounts disclose

Reserves position: below the charity's own stated reserves policy
“The level of free reserves (unrestricted funds, excluding fixed assets) was £50,185, which is almost £40,000 below the reserves policy target level.”
Per its FY2024 accounts as filed with the Charity Commission.

Accounts audited by Sayer Vincent LLP. Discloses 4 of 6 completeness components.

Public fundraising profile: JustGiving — Producers Direct (matched by registered charity number).

Structured financials (annual return, FY ending 31/12/2024)

Total income
£1.3m
Total spending
£1.4m
Cost of raising funds
£86k
Reserves (reported)
£66k
Employees
18

Reported reserves equal ~0.6 months of spending — in the bottom quarter for charities its size (median 4.8 months; benchmarks).

Trustees

Trustee list from the Charity Commission register (current, not historical).

Operates in: City Of London · Colombia · Kenya · Peru · Tanzania · Uganda

Income and spending

Financial year endIncomeSpending
31/12/2024£1.3m£1.4m
31/12/2023£1.1m£1.6m
31/12/2022£1.6m£1.7m
31/12/2021£988k£1.1m
31/12/2020£315k£578k

Common questions

Is PRODUCERS DIRECT financially healthy?

The accounts state that Producers Direct ended the year with a deficit, resulting in a total fund balance of £133,489, with unrestricted reserves falling to £66,065. This level of free reserves is explicitly noted as being almost £40,000 below the charity's own policy target of six months of essential operational costs. Per the trustees' report, a restructuring programme was implemented in March 2025 to reduce costs and restore reserves to the policy target level by the end of 2026. Its FY2024 accounts were audited by Sayer Vincent LLP.