A NEW DIRECTION LONDON LIMITED
The advancement of education by promoting, improving and developing creative learning and access to creative and cultural resources in schools, communities, Local Authority and organisations supporting education.
Financial health, per its FY2026 accounts
The accounts state that the charity achieved a surplus of £7,620 for the year, with total incoming resources of £2.7m against resources expended of £2.7m. The trustees confirm that the reserves policy target of £432,776 has been achieved, with free unrestricted reserves standing at £580,178, indicating a stable financial position with adequate resources to continue as a going concern.
What the accounts disclose
“One employee (2025: one) received an annual salary over £70,000.” — page 37
“One employee (2025: two) received an annual salary in the band of £60,000 – £70,000. One employee (2025: one) received an annual salary over £70,000.” — page 37
“During the year, there are £nil related party transactions. The preceding year was (2025 £8,400), related to supporting the Marketing and Communications teams during the restructuring transaction. Services were provided by Andrew Marcus, a trustee.” — page 42
Year-over-year changes
- Top pay band moved from Over £70,000 (FY2025) to over £70,000 (FY2026).
Structured financials (annual return, FY ending 31/03/2026)
Register events
- Received assets from another charity (20/03/2024)
Trustees
- Arfa Buttchair
- Andrew Marcus
- Asma Hussain
- Carey Robinson
- Errol Comrie
- Guy Mansfield
- Lesley Owusu
- Lubna Malik
- Paul Jackson
- Shamik Chakraborty
- Will Worsdell
Income and spending
| Financial year end | Income | Spending |
|---|---|---|
| 31/03/2026 | £2.7m | £2.7m |
| 31/03/2025 | £2.6m | £2.7m |
| 31/03/2024 | £2.5m | £2.7m |
| 31/03/2023 | £3.2m | £3.2m |
| 31/03/2022 | £3.2m | £3.4m |
Common questions
Is A NEW DIRECTION LONDON LIMITED financially healthy?
Per its FY2026 accounts: The accounts state that the charity achieved a surplus of £7,620 for the year, with total incoming resources of £2.7m against resources expended of £2.7m. The trustees confirm that the reserves policy target of £432,776 has been achieved, with free unrestricted reserves standing at £580,178, indicating a stable financial position with adequate resources to continue as a going concern. Its FY2026 accounts were audited by Saffery LLP.
What does the highest-paid employee of A NEW DIRECTION LONDON LIMITED earn?
Per its FY2026 accounts, the highest-paid employee was in the over £70,000 band, and 2 employees earned over £60,000.
Who funds A NEW DIRECTION LONDON LIMITED?
Funders whose own accounts filings name A NEW DIRECTION LONDON LIMITED as a grant recipient include CITY EDUCATIONAL TRUST FUND.
Known funders
| Funder | Year | Amount | Purpose (as stated by the funder) |
|---|---|---|---|
| CITY EDUCATIONAL TRUST FUND | FY2025 | £3.6m | Primary Arts – a cultural arts programme within London’s primary schools |
Government & lottery funding
| Funder | Date | Amount | Purpose |
|---|---|---|---|
| Greater London Authority | 18/06/2024 | £72k | A New Direction Skills Bootcamps 2024-25 |
| UK government | 16/03/2023 | £25k | Investment Funds |
| Calouste Gulbenkian Foundation, UK Branch | 23/02/2023 | £20k | Arts in Schools |
| UK government | 22/11/2022 | £8k | Investment funds |
| UK government | 20/10/2022 | £1.2m | National Portfolio Organisations |
| UK government | 22/03/2022 | £93k | Bridge Expansion |
| Greater London Authority | 12/11/2020 | £325k | A New Direction & Host Employers |
| Greater London Authority | 24/01/2019 | £240k | Digital Talent Programme |
| Greater London Authority | 24/01/2019 | £240k | Digital Talent Programme |
| The Mercers' Company | 12/10/2018 | £50k | Grant to A New Direction London Ltd |
| Greater London Authority | 22/09/2017 | £150k | Grant to A New Direction London Limited |
| City Bridge Foundation | 09/07/2015 | £2k | Grant to A New Direction |
| The National Lottery Heritage Fund | 07/09/2011 | £37k | "Stratford Explorers" |
| City Bridge Foundation | 30/06/2011 | £22k | Grant to A New Direction |
| The National Lottery Community Fund | 08/01/2010 | £10k | CR34T3 presents... |
Funders of similar charities
| Funder | Similar charities funded | Amount to them |
|---|---|---|
| MAKE MY DAY BETTER LIMITED | 1 | £2.5m |
| THE ROWSE FAMILY TRUST | 1 | £256k |
| THE NUFFIELD FOUNDATION | 1 | £246k |
| BIG CHANGE CHARITABLE TRUST | 1 | £174k |
| BEAULAND LIMITED | 1 | £101k |
| UK CHRISTIAN SCHOOLS LTD | 1 | £66k |
| THE DULVERTON TRUST | 1 | £40k |
| SWEATY BETTY FOUNDATION | 1 | £37k |
Charities like this
- THE NEW SCHOOL
- CREATE SPACE LONDON
- CAUSEWAY EDUCATION LTD
- THE NEW GIRLS SCHOOL
- CAREDUCATION TRUST LTD
- LYCEE INTERNATIONAL DE LONDRES
Side by side with its peers
| Charity | Income | Top pay band | Staff >£60k | Reserves vs policy | Fundraising cost | Going concern |
|---|---|---|---|---|---|---|
| A NEW DIRECTION LONDON LIMITED | £2.7m | over £70,000 | 2 | unclear | — | no doubt |
| THE NEW SCHOOL | £1.8m | — | 0 | unclear | — | no doubt |
| CREATE SPACE LONDON | £132k | — | 0 | unclear | — | no doubt |
| CAUSEWAY EDUCATION LTD | £772k | — | — | above | — | no doubt |
| THE NEW GIRLS SCHOOL | £1.9m | Under £60,000 | 0 | unclear | — | noted |
| CAREDUCATION TRUST LTD | £133k | — | 0 | unclear | — | no doubt |