THE STORY MUSEUM

Registered charity 1107809 · accounts filings on the Charity Commission register · Wikidata: Q7766718 · Wikipedia

The Story Museum has three core charitable aims: a) to establish and maintain a museum dedicated to children's literature and the City of Oxford; b) to conserve, interpret and develop collections and heritage assets relevant to these subjects; c) to provide learning opportunities for and promote literacy and creativity among children, young people and families.

Objects

TO ADVANCE THE EDUCATION OF THE PUBLIC IN RELATION TO CHILDREN'S LITERATURE AND THE HISTORY OF THE CITY OF OXFORD, IN PARTICULAR BY:A) ESTABLISHING AND MAINTAINING A MUSEUM DEDICATED TO THESE SUBJECTS;B) CONSERVING, INTERPRETING AND DEVELOPING COLLECTIONS AND HERITAGE ASSETS RELEVANT TO CHILDREN'S LITERATURE AND THE CITY OR OXFORD;C) PROVIDING LEARNING OPPORTUNITIES FOR AND PROMOTING LITERACY AND CREATIVITY AMONGST CHILDREN, YOUNG PEOPLE AND FAMILIES.

Area of benefit: NATIONAL

The charity’s charitable objects and area of benefit, quoted from its governing document as held on the Charity Commission register.

Causes: Education/training · Arts/culture/heritage/science · Environment/conservation/heritage · website · Get email alerts

Registered contact address: Oxford, South East, England (from the postcode on the register)

Latest income
£2.3m
Latest spending
£2.3m
Registered
2005
Accounts read
FY2025

Financial health, per its FY2025 accounts

The accounts state that the charity ended the year with a negative general fund balance of £319,783 and total unrestricted designated funds of £5,857,295 held in fixed assets. The auditor has reported a material uncertainty regarding the charity's ability to continue as a going concern due to worsening deficits and rising costs, although the trustees remain confident in the 12-month cash flow position.

Automated summary of the FY2025 accounts; the evidenced findings below carry the verbatim passages.

What the accounts disclose

Reserves policy: two months of operational costs including a low level of core staff costs; alongside a designated reserve equal to the expected Management & Maintenance costs for the following year (reserves figure: −£320k)
“Our reserves policy is to maintain a general reserve of two months of operational costs including a low level of core staff costs; alongside a designated reserve equal to the expected Management & Maintenance costs for the following year.” — page 12
Per its FY2025 accounts as filed with the Charity Commission.
Going concern: material uncertainty disclosed
“We draw attention to note 1(h) in the financial statements, which indicates that it has been a challenging period for the Museum in which some income goals were not achieved and costs continued to rise inexorably. This led to the deficit balance on the general reserve worsening over the year. As a result, a material uncertainty exists that may cast significant doubt on the charity's ability to continue as a going concern.” — page 14
Per its FY2025 accounts as filed with the Charity Commission.
Trading subsidiary: The Story Museum Trading Limited
“The Charity has a 100%-owned subsidiary company, The Story Museum Trading Limited (company number 5296271), which delivers the schools programme and teacher training.” — page 30
Per its FY2025 accounts as filed with the Charity Commission.

Accounts audited by Wenn Townsend. Discloses 5 of 6 completeness components.

Policies the charity declares

In its annual return the charity told the Commission that it has the policies listed below. This is self-declared: it is not verified by the Commission or by this site, and it is not evidence of how a policy works in practice.

From the charity’s annual return (Part A, self-declared)

Answers and figures the charity gave in Part A of its annual return to the Charity Commission. They are self-declared: not verified by the Commission or by this site. Only positive answers and figures are listed; items not listed are simply not shown.

Self-declared on the annual return for the financial year ending 31/03/2025

  • Volunteers: 75
  • Government income: £20,650 — grants £20,650 (1); under 1% of the £2,287,141 total gross income on the same return
  • Has a trading subsidiary

Self-declared on the annual return for the financial year ending 31/03/2024

  • Volunteers: 70
  • Government income: £88,220 — grants £88,220 (2); 5% of the £1,787,728 total gross income on the same return
  • Has a trading subsidiary

Self-declared on the annual return for the financial year ending 31/03/2023

  • Volunteers: 30
  • Trustee benefits, answered Yes to: any trustee benefit; payments to trustees for services to the charity
  • Has a trading subsidiary

Source: this charity’s annual returns on the Charity Commission register.

In the news

Recent coverage mentioning this charity by name (automated match; headlines belong to their publishers).

Public fundraising profile: JustGiving — The Story Museum (matched by registered charity number).

Property (HM Land Registry)

2 registered titles in England and Wales held by the charity’s company or corporate body (0 freehold). All charity-held property. Contains HM Land Registry data © Crown copyright, OGL v3.0.

Public profiles (found on the charity’s own website): facebook · instagram

Structured financials (annual return, FY ending 31/03/2025)

Total income
£2.3m
Total spending
£2.3m
Cost of raising funds
£136k
Reserves (reported)
£0
Employees
59

Reported reserves equal ~0.0 months of spending — in the bottom quarter for charities its size (median 4.7 months; benchmarks).

Per its annual return, largest income source: Donations and legacies (54% of income) — components as reported reconcile to the return’s total income; not from the accounts narrative.

Per its annual return, cost of raising funds: 5.9% of total income — above the median for charities its size (5.3%) (benchmarks).

Trustees · trustee networks

Trustee list from the Charity Commission register (current, not historical).

Operates in: Throughout England And Wales

Income and spending

Financial year endIncomeSpending
31/03/2025£2.3m£2.3m
31/03/2024£1.8m£2.2m
31/03/2023£1.8m£2.0m
31/03/2022£1.4m£1.8m
31/03/2021£1.9m£1.3m

Common questions

Is THE STORY MUSEUM financially healthy?

Per its FY2025 accounts: The accounts state that the charity ended the year with a negative general fund balance of £319,783 and total unrestricted designated funds of £5,857,295 held in fixed assets. The auditor has reported a material uncertainty regarding the charity's ability to continue as a going concern due to worsening deficits and rising costs, although the trustees remain confident in the 12-month cash flow position. Its FY2025 accounts were audited by Wenn Townsend.

Who funds THE STORY MUSEUM?

Funders whose own accounts filings name THE STORY MUSEUM as a grant recipient include THE FIDELITY UK FOUNDATION, THE ROTHSCHILD FOUNDATION, THE EMMANUEL KAYE FOUNDATION, THE ADRIAN SWIRE CHARITABLE TRUST, WILFRID AND CONSTANCE CAVE FOUNDATION.

Known funders

Grants to this charity found in funders’ own accounts filings.

FunderYearAmountPurpose (as stated by the funder)
THE FIDELITY UK FOUNDATIONFY2023£121kArts, culture and heritage
THE ROTHSCHILD FOUNDATIONFY2021£100kGrant paid during the year
THE LINMARDON TRUSTFY2024Unverified read£38k
THE EMMANUEL KAYE FOUNDATIONFY2025£30k
THE ADRIAN SWIRE CHARITABLE TRUSTFY2025£25k
WILFRID AND CONSTANCE CAVE FOUNDATIONFY2023£20k
THE REED FOUNDATIONFY2022£17kChristmas Challenge
THE KAMINI AND VINDI BANGA FAMILY TRUSTFY2021£15k
THE TOLKIEN TRUSTFY2025£10k
THE ADRIAN SWIRE CHARITABLE TRUSTFY2024£10k
THE LOVINGTON FOUNDATIONFY2021£10kArts & Culture
THE HEADLEY TRUSTFY2024£10kTowards the cost of roof repairs.
Charity of Thomas DawsonFY2024£8k
THE MAX REINHARDT CHARITABLE TRUSTFY2023£7kArt and culture
WILFRID AND CONSTANCE CAVE FOUNDATIONFY2025£5k
THE THEATRES TRUST CHARITABLE FUNDFY2025£5k
WILFRID AND CONSTANCE CAVE FOUNDATIONFY2024£5k
THE ALLEN OVERY SHEARMAN STERLING FOUNDATIONFY2024£5k
THE THEATRES TRUST CHARITABLE FUNDFY2024£5kSmall Grants Programme
WILFRID AND CONSTANCE CAVE FOUNDATIONFY2022£5k
THE DIXIE ROSE FINDLAY CHARITABLE TRUSTFY2024£4k
DR RADCLIFFE'S TRUSTFY2025£3kIonad Eilean na h- Oige - The Eriskay Community Hub
WILFRID AND CONSTANCE CAVE FOUNDATIONFY2021£2k
THE JOHN THAW FOUNDATIONFY2025£2k
THE ADRIAN SWIRE CHARITABLE TRUSTFY2023£1k
MR AND MRS J A PYE'S CHARITABLE SETTLEMENTFY2023£1k
THE JOHN THAW FOUNDATIONFY2026£1k
DORIS FIELD CHARITABLE TRUSTFY2022£1kSingle payment
Charity of Thomas DawsonFY2025£877
THE MAX REINHARDT CHARITABLE TRUSTFY2024amount not statedArt and culture
DALGLEISH TRUSTFY2026amount not statednull
THE EMMANUEL KAYE FOUNDATIONFY2024amount not stated

Grants marked “Unverified read” were flagged by automated checks as possibly misread from the funder’s filed accounts. They are listed, but left out of the totals, counts and funder relationships this site computes.

Government & lottery funding

Grants to this charity published as open data by government and lottery funders (360Giving).

FunderDateAmountPurpose
The National Lottery Heritage Fund11/03/2026£238k"A New Roof: To protect, preserve and celebrate storytelling"
The National Lottery Heritage Fund01/11/2023£165k"Digital 1001"
UK government13/10/2022£178kNational Portfolio Organisations
UK government13/12/2021£178kNational Portfolio Organisations
The National Lottery Heritage Fund21/09/2016£1.2m"The Story Museum - Building a world of stories"
The National Lottery Heritage Fund22/05/2012£42k"Intangible heritage, tangible skills: participating in Oxford's story heritage"
The National Lottery Community Fund15/09/2006£9kFamily Outreach Programme

Funders of similar charities

Funders whose accounts show grants to charities similar to this one (and no recorded grant to this charity) — a starting list for fundraisers.

Charities like this

Semantically similar by activities and financial character, from our analysed corpus. Compare with MUSEUM OF BRANDS.

Side by side with its peers

CharityIncomeTop pay bandStaff >£60kReserves vs policyFundraising costGoing concern
THE STORY MUSEUM£2.3m—0unclear—material uncertainty
MUSEUM OF BRANDS FY2025£851k—0below—no doubt
WALLINGFORD MUSEUM FY2025£31k—0unclear—no doubt
SEVEN STORIES, THE NATIONAL CENTRE FOR CHILDREN'S BOOKS FY2025£1.6m—0unclear—no doubt
QUEER BRITAIN MUSEUM LTD FY2025£589k—0unclear—no doubt
SADDLEWORTH MUSEUM FY2025£130k—0unclear—no doubt

Each row is that charity’s latest analysed filing; every value is quote-backed on its own page.