WWF - UK

Registered charity 1081247 · accounts filings on the Charity Commission register · also known as WORLD WIDE FUND FOR NATURE, WORLD WILDLIFE FUND · also registered in Scotland as SC039593 (OSCR)

WWF-UK's mission is to prevent and reverse the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature by conserving the world's biological diversity, ensuring that the use of renewable natural resources is sustainable and reducing pollution and wasteful consumption.

Causes: Education/training · Environment/conservation/heritage · Grant history (this charity is a funder) · website · Get email alerts

Financial health, per its FY2025 accounts

The accounts state that total income decreased to £89.3 million, while total expenditure rose to £96.0 million, resulting in a net decrease in reserves of £6.4 million. The trustees confirm that the organisation has sufficient cash and reserves to continue operating on a going concern basis for the foreseeable future. Free reserves were reported at £30.0 million, which is just below the midpoint of the trustees' target range of £12 million to £16 million.

Automated summary of the FY2025 accounts; the evidenced findings below carry the verbatim passages.

What the accounts disclose

Accounts audited by Crowe U.K. LLP. Discloses 4 of 6 completeness components.

Corporate structure

• Trading subsidiary: WWF-UK (WORLD WIDE FUND FOR NATURE) TRADING LIMITED Companies House 00892812
• Registered company of the charity Companies House 04016725

What the charity says about itself (2024/25)

From its own voluntary annual review / impact report — the charity’s account of its work, distinct from the statutory accounts analysed above.

Public fundraising profile: JustGiving — WWF-UK (matched by registered charity number).

Company officers (Companies House)

Current officers of the charity’s own company per the Companies House register, cross-checked against the Charity Commission trustee list by name. A director not on the trustee list is usually a timing or naming difference between the two registers — check both records before drawing conclusions.

• MUNN, Neil Antony — director, appointed 18/06/2026on trustee list
• FLINT, John Michael — director, appointed 26/03/2026on trustee list
• SEXTON, Rachel Marie — director, appointed 17/10/2024on trustee list
• JONES, Julia Patricia Gordon, Professor — director, appointed 17/10/2024on trustee list
• BARLOW, Bernard Josiah — director, appointed 20/10/2022on trustee list
• THOMAS, Rhian-Mari, Dr — director, appointed 20/10/2022on trustee list
• BARNES, David John — director, appointed 20/10/2022on trustee list
• WAYGOOD, Stephen Paul, Dr — director, appointed 18/06/2021not on trustee list
• BRIMELOW, Janine Kirsty — director, appointed 18/06/2021not on trustee list
• GWATA, Dorcas Wongai — director, appointed 18/06/2021on trustee list
• BALLANTYNE, Zoë Keren — secretary, appointed 31/03/2020

Official officers record.

Property (HM Land Registry)

1 registered title in England and Wales held by the charity’s company or corporate body (0 freehold). All charity-held property. Contains HM Land Registry data © Crown copyright, OGL v3.0.

Trustpilot: WWF scores 1.6/5 from 62 reviews (source) — reviews usually concern the charity’s shops or services, not its charitable performance.

Public profiles (found on the charity’s own website): facebook (796,004 likes) · instagram (395K followers)

Advertised salaries (public job ads)

Roles this charity has advertised on CharityJob, matched on the exact employer name. A different source from the statutory pay bands above: these are asking salaries for vacancies, not what anyone was paid.

• Supporter Engagement Manager — £38,709 per year · Multiple Locations (Hybrid) · posted 1 week ago (seen 21/08/2026)

Structured financials (annual return, FY ending 30/06/2025)

Reported reserves equal ~1.7 months of spending — in the bottom quarter for charities its size (median 4.6 months; benchmarks).

Per its annual return, cost of raising funds: 29.3% of total income — in the top quarter for charities its size (median 3.8%) (benchmarks).

Register events

• Received assets from another charity (24/01/2024) — per the register’s event history; asset transfers typically record mergers or reorganisations.
• Received assets from another charity (01/09/2022) — per the register’s event history; asset transfers typically record mergers or reorganisations.
• Received assets from another charity (14/05/2021) — per the register’s event history; asset transfers typically record mergers or reorganisations.
• Received assets from another charity (01/12/2019) — per the register’s event history; asset transfers typically record mergers or reorganisations.

Trustees · trustee networks

• Bernard Josiah Barlow
• David John Barnes
• Dr Jessica Omukuti
• Dr Rhian-Mari Thomas
• Dr Steve Waygood
• Janine Kirsty Brimelow KC
• John Michael Flint
• Neil Antony Munn
• Professor Julia Patricia Gordon Jones
• Rachel Marie Sexton

Trustee list from the Charity Commission register (current, not historical).

Operates in: Australia · Belgium · Bhutan · Bolivia · Brazil · Cameroon · China · Colombia · Fiji · France · Gabon · Germany

Income and spending

Common questions

Known funders

Grants to this charity found in funders’ own accounts filings.

Government & lottery funding

Grants to this charity published as open data by government and lottery funders (360Giving).

Funders of similar charities

Funders whose accounts show grants to charities similar to this one (and no recorded grant to this charity) — a starting list for fundraisers.

Charities like this

Semantically similar by activities and financial character, from our analysed corpus. Compare with RESTORE OUR PLANET.

• RESTORE OUR PLANET income £162k
• WORLD LAND TRUST income £9.7m
• CONSERVATION INTERNATIONAL UK income £1.3m
• UKGBC income £3.5m
• THE LANCASHIRE WILDLIFE TRUST income £9.2m
• GWENT WILDLIFE TRUST LTD income £1.3m

Side by side with its peers

Each row is that charity’s latest analysed filing; every value is quote-backed on its own page.