WORLD BOOK DAY LIMITED
Registered charity 1079257 · accounts filings on the Charity Commission register · also known as WORLD BOOK DAY (2) WBD
The object of the Charity is to advance the education of the public, particularly by assisting in the promotion of reading among children and young people. The Charity will particularly promote World Book Day, which shall comprise a series of events each year, or any other such event, the purpose of which is to promote and encourage reading among children and young people
Causes: General Charitable Purposes · Education/training · website · Get email alerts
Financial health, per its FY2025 accounts
The accounts state that unrestricted reserves decreased to £252,734 from £264,513 in the prior year, falling below the charity's stated policy target of approximately 25% of the following year's estimated operational budget. Despite this reduction, the trustees and auditors confirm there are no material uncertainties regarding the charity's ability to continue as a going concern, citing adequate resources and stable income sources.
Automated summary of the FY2025 accounts; the evidenced findings below carry the verbatim passages.
What the accounts disclose
Fundraising cost ratio: 12.6% of fundraised income, as disclosed
“Raising Funds: £159,360” — page 16
Per its FY2025 accounts as filed with the Charity Commission.
Reserves position: below the charity's own stated reserves policy (held: £253k; policy: approximately 25% of the following year’s estimated operational budget)
“The charity’s free reserves at 30 June 2025 were £252,734 (2024: 264,513) which equates to 22% (2024: 26%) of the total estimated unrestricted resources for the following year. The Trustees acknowledge that whilst this is below the desired policy level” — page 19
Per its FY2025 accounts as filed with the Charity Commission.
Related-party transaction: Donated administrative services from BA and PA
“The charity received administrative assistance free of charge from both the BA and the PA. The charity has estimated this at £15,250 (2024: £15,250), and is included within the donated services in the year.” — page 21
“During the year, the charity received sponsorship income of £165,891 (2024: £165,891) from Book Tokens Limited, a wholly owned subsidiary of BA.” — page 43
Per its FY2025 accounts as filed with the Charity Commission.
Related-party transaction: Sponsorship from Book Tokens Limited (subsidiary of BA)
“The charity received administrative assistance free of charge from both the BA and the PA. The charity has estimated this at £15,250 (2024: £15,250), and is included within the donated services in the year.” — page 21
“During the year, the charity received sponsorship income of £165,891 (2024: £165,891) from Book Tokens Limited, a wholly owned subsidiary of BA.” — page 43
Per its FY2025 accounts as filed with the Charity Commission.
Related-party transaction: Sponsorship from Hachette UK (Chair is director)
“The charity received administrative assistance free of charge from both the BA and the PA. The charity has estimated this at £15,250 (2024: £15,250), and is included within the donated services in the year.” — page 21
“During the year, the charity received sponsorship income of £165,891 (2024: £165,891) from Book Tokens Limited, a wholly owned subsidiary of BA.” — page 43
Per its FY2025 accounts as filed with the Charity Commission.
Related-party transaction: Sponsorship from Penguin Random House (Trustee is director)
“The charity received administrative assistance free of charge from both the BA and the PA. The charity has estimated this at £15,250 (2024: £15,250), and is included within the donated services in the year.” — page 21
“During the year, the charity received sponsorship income of £165,891 (2024: £165,891) from Book Tokens Limited, a wholly owned subsidiary of BA.” — page 43
Per its FY2025 accounts as filed with the Charity Commission.
Related-party transaction: Sponsorship from Merlin Attractions Operations Ltd (Trustee was director)
“The charity received administrative assistance free of charge from both the BA and the PA. The charity has estimated this at £15,250 (2024: £15,250), and is included within the donated services in the year.” — page 21
“During the year, the charity received sponsorship income of £165,891 (2024: £165,891) from Book Tokens Limited, a wholly owned subsidiary of BA.” — page 43
Per its FY2025 accounts as filed with the Charity Commission.
Accounts audited by Godfrey Wilson Limited. Discloses 4 of 6 completeness components.
Year-over-year changes
- Reserves position vs the charity's own policy moved from "above" (FY2024) to "below" (FY2025).
Comparing this charity’s FY2024 and FY2025 accounts as analysed by this site.
Public fundraising profile: JustGiving — World Book Day (matched by registered charity number).
Funders the charity credits
Named as funders/supporters on the charity’s own website (the charity’s claim, distinct from accounts-verified grants).
- National Book Tokens — “World Book Day® is a charity sponsored by National Book Tokens.” (source page)
Public profiles (found on the charity’s own website): facebook · instagram
Structured financials (annual return, FY ending 30/06/2025)
Cost of raising funds
£159k
Reported reserves equal ~2.5 months of spending — below the median for charities its size (median 4.8 months; benchmarks).
Per its annual return, largest income source: Charitable activities (75% of income) — components as reported reconcile to the return’s total income; not from the accounts narrative.
Per its annual return, cost of raising funds: 12.6% of total income — above the median for charities its size (5.2%) (benchmarks).
- ANNA BONDchair
- Alison Mary Forrestal
- Daniel Conway
- Kathryn Ruth Davis
- Nicholas Robert Bottomley
- Nicole Vanderbilt
- Rachel Calderon
- Rebecca Margaret Bradford Sinclair
- Richard Flint · trustee of 1 other charity
- Richard Nelson Dampare Smartt
- SUSAN CAROLINE BASTONE
- William Obbard
Trustee list from the Charity Commission register (current, not historical).
Operates in: Ireland · Northern Ireland · Scotland · Throughout England And Wales
Income and spending
Common questions
Is WORLD BOOK DAY LIMITED financially healthy?
Per its FY2025 accounts: The accounts state that unrestricted reserves decreased to £252,734 from £264,513 in the prior year, falling below the charity's stated policy target of approximately 25% of the following year's estimated operational budget. Despite this reduction, the trustees and auditors confirm there are no material uncertainties regarding the charity's ability to continue as a going concern, citing adequate resources and stable income sources. Its FY2025 accounts were audited by Godfrey Wilson Limited.
Who funds WORLD BOOK DAY LIMITED?
Funders whose own accounts filings name WORLD BOOK DAY LIMITED as a grant recipient include CHARITY OF SIR RICHARD WHITTINGTON, THE HISCOX FOUNDATION.
Known funders
Grants to this charity found in funders’ own accounts filings.
Government & lottery funding
Grants to this charity published as open data by government and lottery funders (360Giving).
Funders of similar charities
Funders whose accounts show grants to charities similar to this one (and no recorded grant to this charity) — a starting list for fundraisers.
Charities like this
Semantically similar by activities and financial character, from our analysed corpus. Compare with WORLDREADER.
Side by side with its peers
Each row is that charity’s latest analysed filing; every value is quote-backed on its own page.