WORLD BOOK DAY LIMITED
The object of the Charity is to advance the education of the public, particularly by assisting in the promotion of reading among children and young people. The Charity will particularly promote World Book Day, which shall comprise a series of events each year, or any other such event, the purpose of which is to promote and encourage reading among children and young people
Objects
The Objects of the Charity is to advance the education of the public, particularly by assisting in the promotion of reading amongst children and young people. The Charity will particularly promote World Book Day, which shall comprise a series of events each year or any other such event, the purpose of which is to promote and encourage reading amongst children and young people.
Financial health, per its FY2025 accounts
The accounts state that unrestricted reserves decreased to £252,734 from £264,513 in the prior year, falling below the charity's stated policy target of approximately 25% of the following year's estimated operational budget. Despite this reduction, the trustees and auditors confirm there are no material uncertainties regarding the charity's ability to continue as a going concern, citing adequate resources and stable income sources.
What the accounts disclose
“Raising Funds: £159,360” — page 16
“The charity’s free reserves at 30 June 2025 were £252,734 (2024: 264,513) which equates to 22% (2024: 26%) of the total estimated unrestricted resources for the following year. The Trustees acknowledge that whilst this is below the desired policy level” — page 19
“The charity received administrative assistance free of charge from both the BA and the PA. The charity has estimated this at £15,250 (2024: £15,250), and is included within the donated services in the year.” — page 21
“During the year, the charity received sponsorship income of £165,891 (2024: £165,891) from Book Tokens Limited, a wholly owned subsidiary of BA.” — page 43
“The charity received administrative assistance free of charge from both the BA and the PA. The charity has estimated this at £15,250 (2024: £15,250), and is included within the donated services in the year.” — page 21
“During the year, the charity received sponsorship income of £165,891 (2024: £165,891) from Book Tokens Limited, a wholly owned subsidiary of BA.” — page 43
“The charity received administrative assistance free of charge from both the BA and the PA. The charity has estimated this at £15,250 (2024: £15,250), and is included within the donated services in the year.” — page 21
“During the year, the charity received sponsorship income of £165,891 (2024: £165,891) from Book Tokens Limited, a wholly owned subsidiary of BA.” — page 43
“The charity received administrative assistance free of charge from both the BA and the PA. The charity has estimated this at £15,250 (2024: £15,250), and is included within the donated services in the year.” — page 21
“During the year, the charity received sponsorship income of £165,891 (2024: £165,891) from Book Tokens Limited, a wholly owned subsidiary of BA.” — page 43
Year-over-year changes
- Reserves position vs the charity's own policy moved from "above" (FY2024) to "below" (FY2025).
Policies the charity declares
- Complaints policy and procedures
- Financial reserves policy and procedures
- Internal charity financial controls policy and procedures
- Internal risk management policy and procedures
- Risk management
- Safeguarding policy and procedures
- Social media policy and procedures
- Trustee conflicts of interest policy and procedures
- Trustee expenses policy and procedures
From the charity’s annual return (Part A, self-declared)
Self-declared on the annual return for the financial year ending 30/06/2025
- Government income: £29,440 — grants £29,440 (1); 2% of the £1,261,417 total gross income on the same return
- Employees paid over £60,000: 1 (£90,001–£100,000: 1)
Self-declared on the annual return for the financial year ending 30/06/2024
- Government income: £20,561 — grants £20,561 (1); 2% of the £1,063,499 total gross income on the same return
- Employees paid over £60,000: 1 (£80,001–£90,000: 1)
Self-declared on the annual return for the financial year ending 30/06/2023
- Government income: £9,436 — grants £9,436 (1); 1% of the £909,798 total gross income on the same return
- Employees paid over £60,000: 1 (£80,001–£90,000: 1)
Corporate structure
- Registered company of the charity Companies House 03783095
Funders the charity credits
- National Book Tokens
Company officers (Companies House)
- FORRESTAL, Alison Mary on trustee list
- BASTONE, Susan Caroline on trustee list
- SMARTT, Richard on trustee list
- BOTTOMLEY, Nicholas Robert on trustee list
- DAVIS, Kathryn Ruth on trustee list
- VANDERBILT, Nicole Marie on trustee list
- SINCLAIR, Rebecca Margaret Bradford on trustee list
- OBBARD, William Ronald on trustee list
- FLINT, Richard Mark Russell on trustee list
- CONWAY, Daniel Christopher on trustee list
- CALDERON, Rachel Frances on trustee list
- BOND, Anna Elizabeth on trustee list
- BIRCH, Amy Louise
Structured financials (annual return, FY ending 30/06/2025)
Trustees
- ANNA BONDchair
- Alison Mary Forrestal
- Daniel Conway
- Kathryn Ruth Davis
- Nicholas Robert Bottomley
- Nicole Vanderbilt
- Rachel Calderon
- Rebecca Margaret Bradford Sinclair
- Richard Flint
- SUSAN CAROLINE BASTONE
- William Obbard
Income and spending
| Financial year end | Income | Spending |
|---|---|---|
| 30/06/2025 | £1.3m | £1.2m |
| 30/06/2024 | £1.1m | £1.0m |
| 30/06/2023 | £910k | £899k |
| 30/06/2022 | £795k | £890k |
| 30/06/2021 | £739k | £696k |
Common questions
Is WORLD BOOK DAY LIMITED financially healthy?
Per its FY2025 accounts: The accounts state that unrestricted reserves decreased to £252,734 from £264,513 in the prior year, falling below the charity's stated policy target of approximately 25% of the following year's estimated operational budget. Despite this reduction, the trustees and auditors confirm there are no material uncertainties regarding the charity's ability to continue as a going concern, citing adequate resources and stable income sources. Its FY2025 accounts were audited by Godfrey Wilson Limited.
Who funds WORLD BOOK DAY LIMITED?
Funders whose own accounts filings name WORLD BOOK DAY LIMITED as a grant recipient include CHARITY OF SIR RICHARD WHITTINGTON, THE HISCOX FOUNDATION.
Known funders
| Funder | Year | Amount | Purpose (as stated by the funder) |
|---|---|---|---|
| CHARITY OF SIR RICHARD WHITTINGTON | FY2023 | £45k | Young People & Education |
| CHARITY OF SIR RICHARD WHITTINGTON | FY2022 | £45k | Young People & Education |
| CHARITY OF SIR RICHARD WHITTINGTON | FY2025 | £23k | Young People & Education |
| CHARITY OF SIR RICHARD WHITTINGTON | FY2024 | £23k | Young People & Education |
| THE HISCOX FOUNDATION | FY2024 | £7k | |
| THE HISCOX FOUNDATION | FY2025 | amount not stated |
Government & lottery funding
| Funder | Date | Amount | Purpose |
|---|---|---|---|
| The Mercers' Company | 06/07/2023 | £45k | Grant to World Book Day |
| The Mercers' Company | 12/05/2020 | £190k | Grant to World Book Day |
Funders of similar charities
| Funder | Similar charities funded | Amount to them |
|---|---|---|
| THE RAYNE FOUNDATION | 1 | £55k |
| THE CHILDHOOD TRUST | 1 | £52k |
| THE ROGER RAYMOND CHARITABLE TRUST | 1 | £50k |
| THE WILLIAM WATES MEMORIAL TRUST | 1 | £30k |
| THE KENSINGTON AND CHELSEA FOUNDATION | 1 | £26k |
| THE ANGUS LAWSON MEMORIAL TRUST | 1 | £24k |
| THE ALICE ELLEN COOPER-DEAN CHARITABLE FOUNDATION | 1 | £20k |
| THE DILKES FAMILY FOUNDATION | 1 | £15k |
Charities like this
- CHILDREN'S BOOK PROJECT
- UNITED KINGDOM & EUROPE WORLD LITERACY FOUNDATION
- CHILDREN'S BOOK FEST - CHICHESTER CIO
- BOOKS TO AFRICA INTERNATIONAL
- W G S TRUST
- THE READER ORGANISATION
Side by side with its peers
| Charity | Income | Top pay band | Staff >£60k | Reserves vs policy | Fundraising cost | Going concern |
|---|---|---|---|---|---|---|
| WORLD BOOK DAY LIMITED | £1.3m | — | — | below | 12.6% | no doubt |
| CHILDREN'S BOOK PROJECT | £583k | — | 0 | above | — | no doubt |
| UNITED KINGDOM & EUROPE WORLD LITERACY FOUNDATION | £229k | — | 0 | below | — | no doubt |
| CHILDREN'S BOOK FEST - CHICHESTER CIO | £61k | — | 0 | above | — | no doubt |
| BOOKS TO AFRICA INTERNATIONAL | £414k | — | 0 | below | — | no doubt |
| W G S TRUST | £862k | — | 0 | unclear | — | no doubt |