VIVA!
Viva! is a vegan charity campaigning to save animals. We reveal how farmed animals are treated and have placed many major investigations in the media. Viva! also educates and campaigns on the impact of diet on wildlife, the planet and our health. We present talks, cookery demos and produce a lovely array of helpful materials. We run the Vegan Recipe Club, 7 and 30 Day Vegan and My Vegan Town.
Financial health, per its FY2025 accounts
The accounts state that the charity reported a net expenditure of £113,789 for the year ended 31 March 2025, driven by a significant decrease in legacy income. The trustees confirm that unrestricted reserves of £2,420,650 are sufficient to continue operations, with no material uncertainties regarding going concern identified by the auditors.
What the accounts disclose
“The trustees have established a policy whereby the unrestricted reserves not committed held by the charity (known as our ‘free reserves’) should cover six to 12 months of expenditure (£928,616 to £1,857,231).” — page 6
“The charity considers the company, Viva! (Bristol) Ltd a related party. During the year, rent of £26,400 (2024: £31,680) was paid to Viva Bristol Ltd. There were no amounts outstanding at year end in either period.” — page 43
“The charity considered the company, Viva! Uganda a related party. One of the directors of the charity, Ms J Gellatley, is a trustee of Viva! Uganda. There were donations of £127,266 (2024: £93,047) paid over to Viva! Uganda during the year.” — page 43
“The charity considers the company, Viva! (Bristol) Ltd a related party. During the year, rent of £26,400 (2024: £31,680) was paid to Viva Bristol Ltd. There were no amounts outstanding at year end in either period.” — page 43
“The charity considered the company, Viva! Uganda a related party. One of the directors of the charity, Ms J Gellatley, is a trustee of Viva! Uganda. There were donations of £127,266 (2024: £93,047) paid over to Viva! Uganda during the year.” — page 43
“The charity considers the company, Viva! (Bristol) Ltd a related party. During the year, rent of £26,400 (2024: £31,680) was paid to Viva Bristol Ltd. There were no amounts outstanding at year end in either period.” — page 43
“The charity considered the company, Viva! Uganda a related party. One of the directors of the charity, Ms J Gellatley, is a trustee of Viva! Uganda. There were donations of £127,266 (2024: £93,047) paid over to Viva! Uganda during the year.” — page 43
“The charity considers the company, Viva! (Bristol) Ltd a related party. During the year, rent of £26,400 (2024: £31,680) was paid to Viva Bristol Ltd. There were no amounts outstanding at year end in either period.” — page 43
“The charity considered the company, Viva! Uganda a related party. One of the directors of the charity, Ms J Gellatley, is a trustee of Viva! Uganda. There were donations of £127,266 (2024: £93,047) paid over to Viva! Uganda during the year.” — page 43
Leadership, per the charity’s website
- Juliet Gellatley — Founder
- Faye Lewis — Podcast Host
Structured financials (annual return, FY ending 31/03/2025)
Trustees
- Justin Alexander Kerswell
- Louise Alison Rose Carter
- Rhiannon Amy Purnell
- Viva! Trustee Ltd
Income and spending
| Financial year end | Income | Spending |
|---|---|---|
| 31/03/2025 | £1.8m | £1.9m |
| 31/03/2024 | £2.5m | £1.8m |
| 31/03/2023 | £2.2m | £1.6m |
| 31/03/2022 | £1.2m | £1.5m |
| 31/03/2021 | £1.6m | £1.2m |
Common questions
Is VIVA! financially healthy?
Per its FY2025 accounts: The accounts state that the charity reported a net expenditure of £113,789 for the year ended 31 March 2025, driven by a significant decrease in legacy income. The trustees confirm that unrestricted reserves of £2,420,650 are sufficient to continue operations, with no material uncertainties regarding going concern identified by the auditors. Its FY2025 accounts were audited by Sumer Avdites Linited.
Funders of similar charities
| Funder | Similar charities funded | Amount to them |
|---|---|---|
| VEG TRUST INCORPORATING THE MATTHEW EYTON ANIMAL WELFARE TRUST | 1 | £305k |
| Charity of Thomas Dawson | 1 | £20k |
| THE EIFION TRUST | 1 | £5k |
| R G HILLS CHARITABLE TRUST | 1 | £4k |
| MISS E F RATHBONE CHARITABLE TRUST | 1 | £2k |
| DORIS FIELD CHARITABLE TRUST | 1 | £2k |
| THE AUSTIN BAILEY FOUNDATION | 1 | £1k |
| THE PAROCHIAL CHURCH COUNCIL OF THE ECCLESIASTICAL PARISH OF ST JOHN THE BAPTIST, GROVE | 1 | £875 |
Charities like this
- VIVA NETWORK
- VIVA GYMNASTICS CLUB
- THE VEGAN SOCIETY
- VIVACITY
- VEG TRUST INCORPORATING THE MATTHEW EYTON ANIMAL WELFARE TRUST
- VEGANUARY
Side by side with its peers
| Charity | Income | Top pay band | Staff >£60k | Reserves vs policy | Fundraising cost | Going concern |
|---|---|---|---|---|---|---|
| VIVA! | £1.8m | — | 0 | above | — | no doubt |
| VIVA NETWORK | £1.2m | £70,001 - £80,000 | 1 | unclear | — | no doubt |
| VIVA GYMNASTICS CLUB | £201k | — | 0 | unclear | — | no doubt |
| THE VEGAN SOCIETY | £4.9m | — | — | unclear | — | no doubt |
| VIVACITY | £558k | — | 0 | unclear | — | no doubt |
| VEG TRUST INCORPORATING THE MATTHEW EYTON ANIMAL WELFARE TRUST | £850k | — | 0 | above | — | no doubt |