THE GUIDE ASSOCIATION - MIDLANDS

Registered charity 521781 · accounts filings on the Charity Commission register · also known as GIRLGUIDING MIDLANDS, GUIDE ASSOCIATION - MIDLANDS, MIDLAND REGION OF GIRL GUIDES ASSOCIATION

Girlguiding Midlands enables girls and young women to develop their potential and to make a difference in the world.

Objects

UNIT OF THE GIRL GUIDES ASSOCIATION

Area of benefit: MIDLANDS

The charity’s charitable objects and area of benefit, quoted from its governing document as held on the Charity Commission register.

Causes: Education/training · website · Get email alerts

Latest income
£1.1m
Latest spending
£1.0m
Registered
1971
Accounts read
FY2024

Financial health, per its FY2024 accounts

The accounts state that the charity generated a surplus of £4,546 from its activities in 2024, with total net income of £188,564. Per the trustees' report, the charity is heavily reliant on subscription income and aims to operate at a small loss or break even on events. The trustees confirm that resources are adequate to continue as a going concern with no material uncertainties.

Automated summary of the FY2024 accounts; the evidenced findings below carry the verbatim passages.

What the accounts disclose

Largest income source: Subscriptions (64% of income)
“Subscriptions Events Badge and books income 2024 Guiding activities £ 407,787 78,952 24,007”
Per its FY2024 accounts as filed with the Charity Commission.
Reserves policy: an amount equal to the organisation's annual expenditure (held: £1.2m)
“The minimum Free Reserves figure required is an amount equal to the organisation's annual expenditure and is reviewed annually in the light of changes to expenditure levels and the pattern of cash flows.”
Per its FY2024 accounts as filed with the Charity Commission.
Related-party transaction: The Guide Association of 17/19 Buckingham Palace Road, London SW1W 0PT is the leading charity for girls and young women. Girlguiding Midlands is one of a number of charities administering guiding on its behalf by The Guide Association and remitted back.
“As part of a national administrative process Girlguiding Midlands subscriptions are collected on its behalf by The Guide Association and remitted back.” — page 29
Per its FY2024 accounts as filed with the Charity Commission.

Accounts independently examined (not a full audit). Discloses 5 of 6 completeness components.

Policies the charity declares

In its annual return the charity told the Commission that it has the policies listed below. This is self-declared: it is not verified by the Commission or by this site, and it is not evidence of how a policy works in practice.

Structured financials (annual return, FY ending 31/12/2025)

Total income
£1.1m
Total spending
£1.0m
Reserves (reported)
£1.6m
Employees
6

Reported reserves equal ~18.4 months of spending — in the top quarter for charities its size (median 4.8 months; benchmarks).

Per its annual return, largest income source: Charitable activities (91% of income) — components as reported reconcile to the return’s total income; not from the accounts narrative.

Per its annual return, cost of raising funds: 0.0% of total income — below the median for charities its size (5.2%) (benchmarks).

Trustees · trustee networks

Trustee list from the Charity Commission register (current, not historical).

Operates in: Leicestershire

Income and spending

Financial year endIncomeSpending
31/12/2025£1.1m£1.0m
31/12/2024£770k£631k
31/12/2023£871k£851k
31/12/2022£385k£479k
31/12/2021£340k£294k

Common questions

Is THE GUIDE ASSOCIATION - MIDLANDS financially healthy?

Per its FY2024 accounts: The accounts state that the charity generated a surplus of £4,546 from its activities in 2024, with total net income of £188,564. Per the trustees' report, the charity is heavily reliant on subscription income and aims to operate at a small loss or break even on events. The trustees confirm that resources are adequate to continue as a going concern with no material uncertainties. Its FY2024 accounts were independently examined.

Government & lottery funding

Grants to this charity published as open data by government and lottery funders (360Giving).

FunderDateAmountPurpose
The National Lottery Community Fund11/11/2005£4kOff the Couch

Funders of similar charities

Funders whose accounts show grants to charities similar to this one (and no recorded grant to this charity) — a starting list for fundraisers.

Charities like this

Semantically similar by activities and financial character, from our analysed corpus. Compare with WORCESTERSHIRE GUIDE ASSOCIATION.

Side by side with its peers

CharityIncomeTop pay bandStaff >£60kReserves vs policyFundraising costGoing concern
THE GUIDE ASSOCIATION - MIDLANDS£1.1m—0above—no doubt
WORCESTERSHIRE GUIDE ASSOCIATION FY2025£198k—0unclear—no doubt
HERTFORDSHIRE COUNTY GUIDES ASSOCIATION FY2024£248k—0unclear—no doubt
GUIDE ASSOCIATION BUCKINGHAMSHIRE FY2025£228k—0above—no doubt
THE GUIDE ASSOCIATION FY2025£31.6m£70,001 - £80,000—above—no doubt
WEST MERCIA COUNTY GUIDES FY2025£195k—0unclear—no doubt

Each row is that charity’s latest analysed filing; every value is quote-backed on its own page.