THE GUIDE ASSOCIATION
TO PROMOTE THE EDUCATION OF GIRLS AND YOUNG WOMEN TO HELP THEM DEVELOP EMOTIONALLY, MENTALLY, PHYSICALLY AND SPIRITUALLY SO THAT THEY CAN MAKE A POSITIVE CONTRIBUTION TO THEIR COMMUNITY AND THE WIDER WORLD.
Financial health, per its FY2025 accounts
The accounts state that the charity ended the year in a stable financial position with a break-even result, supported by trading profits and a £3.0 million donation from Postcode Lottery players. Free reserves were held at £11.1 million, which is slightly ahead of the trustees' stated policy target of between £6 million and £10 million.
What the accounts disclose
“£70,001 - £80,000 15”
“Subscriptions £11.5m (36%)” — page 21
“requires target free reserves to be maintained at between £6 million and £10 million”
“The Guide Association Trading Service Limited, a company registered in England (company number 04301686).”
Property (HM Land Registry)
Structured financials (annual return, FY ending 31/12/2025)
Register events
- Received assets from another charity (11/11/2025)
- Received assets from another charity (12/09/2025)
- Received assets from another charity (24/04/2025)
- Received assets from another charity (05/02/2024)
- Received assets from another charity (11/11/2021)
- Received assets from another charity (15/10/2020)
Trustees
- Denise Wilsonchair
- Abbie Wright
- Alison Hampton
- Amrita Aurora
- Deborah O'Neill
- Emma Blackburn
- Hannah Moran
- Jill Mclaughlin
- Mary Agbesanwa
- Richard Lawrence
- Sally Kettle
- Sue Parker-Tantush
- Supriya Sobti
- Tracy Foster
Income and spending
| Financial year end | Income | Spending |
|---|---|---|
| 31/12/2025 | £31.6m | £31.3m |
| 31/12/2024 | £34.2m | £30.3m |
| 31/12/2023 | £30.2m | £30.7m |
| 31/12/2022 | £25.8m | £28.6m |
| 31/12/2021 | £24.8m | £25.2m |
Common questions
Is THE GUIDE ASSOCIATION financially healthy?
Per its FY2025 accounts: The accounts state that the charity ended the year in a stable financial position with a break-even result, supported by trading profits and a £3.0 million donation from Postcode Lottery players. Free reserves were held at £11.1 million, which is slightly ahead of the trustees' stated policy target of between £6 million and £10 million. Its FY2025 accounts were audited by Moore Kingston Smith LLP.
What does the highest-paid employee of THE GUIDE ASSOCIATION earn?
Per its FY2025 accounts, the highest-paid employee was in the £70,001 - £80,000 band.
Who funds THE GUIDE ASSOCIATION?
Funders whose own accounts filings name THE GUIDE ASSOCIATION as a grant recipient include THE CADOGAN CHARITY, THE GOSLING FOUNDATION LIMITED, THE PAROCHIAL CHURCH COUNCIL OF THE ECCLESIASTICAL PARISH OF GREEN STREET GREEN AND PRATTS BOTTOM (ST. MARY'S WITH ALL SOULS), THE JENOUR FOUNDATION, THE THOMAS FARR CHARITY.
Known funders
| Funder | Year | Amount | Purpose (as stated by the funder) |
|---|---|---|---|
| THE CADOGAN CHARITY | FY2023 | £20k | Anglican community: social and welfare aspects |
| THE GOSLING FOUNDATION LIMITED | FY2024 | £5k | General |
| THE PAROCHIAL CHURCH COUNCIL OF THE ECCLESIASTICAL PARISH OF GREEN STREET GREEN AND PRATTS BOTTOM (ST. MARY'S WITH ALL SOULS) | FY2022 | £4k | Boxes, donations special collections & special events |
| THE JENOUR FOUNDATION | FY2022 | £3k | |
| THE THOMAS FARR CHARITY | FY2025 | £3k | Donations made during the year |
| THE JENOUR FOUNDATION | FY2023 | £2k | |
| THE JENOUR FOUNDATION | FY2024 | £2k | |
| THE ARDWICK TRUST | FY2026 | £100 | |
| THE PAROCHIAL CHURCH COUNCIL OF THE ECCLESIASTICAL PARISH OF GREEN STREET GREEN AND PRATTS BOTTOM (ST. MARY'S WITH ALL SOULS) | FY2021 | £75 |
Government & lottery funding
| Funder | Date | Amount | Purpose |
|---|---|---|---|
| The National Lottery Community Fund | 05/03/2026 | £16k | Solar Panels for Community Hall |
| Postcode Lottery | 13/02/2025 | £3.0m | Regular Grant 2025 |
| Somerset Community Foundation | 07/06/2024 | £2k | New camping equipment for Bridgwater Division of Girlguiding |
| Postcode Lottery | 01/12/2023 | £3.0m | Regular Grant 2024 |
| Postcode Lottery | 16/02/2023 | £3.1m | Regular Grant 2023 |
| The National Lottery Community Fund | 16/12/2022 | £5k | Community Woodland Project |
| Somerset Community Foundation | 13/10/2022 | £2k | Support for the running costs of a small rangers group in Bridgwater |
| The National Lottery Community Fund | 18/03/2022 | £3k | 6th Abbey Wood residential |
| Postcode Lottery | 01/02/2022 | £3.0m | Regular Grant 2022 |
| Somerset Community Foundation | 23/09/2021 | £250 | Membership costs and rebuilding lost reserves |
| Somerset Community Foundation | 23/09/2021 | £500 | Funding for face to face meetings |
| Camden Giving | 10/09/2021 | £1k | Girlguiding St Pancras |
| The National Lottery Community Fund | 22/01/2021 | £448 | 10th Goffs Oak All Sections Unit |
| Camden Giving | 08/06/2020 | £2k | Girlguiding St Pancras |
| The National Lottery Community Fund | 28/02/2020 | £10k | Scarisbrick Guide Campsite Drainage and Access project |
| Bedfordshire and Luton Community Foundation | 18/12/2019 | £5k | Grant to Toddington Guiding HQ |
| Sport England | 05/12/2019 | £93k | Families project |
| The National Lottery Community Fund | 18/04/2019 | £7k | Porch and Disabled Ramp project |
| UK government | 01/04/2018 | £120k | Tampon Tax Fund |
| Community Foundation North East | 27/03/2018 | £2k | 1st Silksworth Brownies Pack Holiday Weekend 2018 |
| Community Foundation North East | 27/03/2018 | £2k | 1st Silksworth Brownies Pack Holiday Weekend 2018 |
| Community Foundation North East | 24/08/2016 | £1k | Towards Harry Potter themed Camp House Weekend |
| Community Foundation North East | 01/07/2016 | £350 | Towards Guide Camp in July 2016 |
| The National Lottery Community Fund | 11/11/2015 | £300 | Sithney Green Senior Section 100 Year Centenary Celebrations |
| The National Lottery Community Fund | 10/05/2015 | £5k | Mid Gower District 40th Anniversary Trip |
Funders of similar charities
| Funder | Similar charities funded | Amount to them |
|---|---|---|
| THE GLOUCESTERSHIRE ASSOCIATION FOR DISABILITY | 1 | — |
| VINCI UK FOUNDATION | 1 | £10k |
Charities like this
- THE GUIDE ASSOCIATION - NOTTINGHAMSHIRE COUNTY
- CHESHIRE FOREST COUNTY OF THE GUIDE ASSOCIATION
- GLOUCESTERSHIRE GUIDE ASSOCIATION
- STOKE-ON-TRENT NORTH, STOKE-ON-TRENT SOUTH, NEWCASTLE AND LONGTON DIVISIONS OF THE GUIDE ASSOCIATION
- THE GUIDE ASSOCIATION LONDON AND SOUTH EAST ENGLAND REGION
- WORCESTERSHIRE GUIDE ASSOCIATION
Side by side with its peers
| Charity | Income | Top pay band | Staff >£60k | Reserves vs policy | Fundraising cost | Going concern |
|---|---|---|---|---|---|---|
| THE GUIDE ASSOCIATION | £31.6m | £70,001 - £80,000 | — | above | — | no doubt |
| THE GUIDE ASSOCIATION - NOTTINGHAMSHIRE COUNTY | £236k | — | 0 | unclear | — | no doubt |
| CHESHIRE FOREST COUNTY OF THE GUIDE ASSOCIATION | £216k | — | 0 | unclear | — | no doubt |
| GLOUCESTERSHIRE GUIDE ASSOCIATION | £198k | — | 0 | above | — | no doubt |
| STOKE-ON-TRENT NORTH, STOKE-ON-TRENT SOUTH, NEWCASTLE AND LONGTON DIVISIONS OF THE GUIDE ASSOCIATION | £105k | — | 0 | unclear | — | no doubt |
| THE GUIDE ASSOCIATION LONDON AND SOUTH EAST ENGLAND REGION | £1.2m | — | — | above | — | no doubt |