THE GUIDE ASSOCIATION

Registered charity 306016 · accounts filings on the Charity Commission register · also known as GIRL GUIDES ASSOCIATION, GIRLGUIDING, GIRLGUIDING UK, THE GUIDE ASSOCIATION OF THE UNITED KINGDOM · also registered in Scotland as SC038436 (OSCR)

TO PROMOTE THE EDUCATION OF GIRLS AND YOUNG WOMEN TO HELP THEM DEVELOP EMOTIONALLY, MENTALLY, PHYSICALLY AND SPIRITUALLY SO THAT THEY CAN MAKE A POSITIVE CONTRIBUTION TO THEIR COMMUNITY AND THE WIDER WORLD.

Causes: General Charitable Purposes · Education/training · Recreation · website · Get email alerts

Latest income
£31.6m
Latest spending
£31.3m
Registered
1961
Accounts read
FY2025

Financial health, per its FY2025 accounts

The accounts state that the charity ended the year in a stable financial position with a break-even result, supported by trading profits and a £3.0 million donation from Postcode Lottery players. Free reserves were held at £11.1 million, which is slightly ahead of the trustees' stated policy target of between £6 million and £10 million.

Automated summary of the FY2025 accounts; the evidenced findings below carry the verbatim passages.

What the accounts disclose

Highest-paid employee band: £70,001 - £80,000 — below the median for charities its size (£130k)
“£70,001 - £80,000 15”
Per its FY2025 accounts as filed with the Charity Commission.
Largest income source: Subscriptions (36% of income)
“Subscriptions £11.5m (36%)” — page 21
Per its FY2025 accounts as filed with the Charity Commission.
Reserves policy: between £6 million and £10 million (held: £11.1m)
“requires target free reserves to be maintained at between £6 million and £10 million”
Per its FY2025 accounts as filed with the Charity Commission.
Trading subsidiary: The Guide Association Trading Service Limited
“The Guide Association Trading Service Limited, a company registered in England (company number 04301686).”
Per its FY2025 accounts as filed with the Charity Commission.

Accounts audited by Moore Kingston Smith LLP. Discloses 5 of 6 completeness components.

Public fundraising profile: JustGiving — The Guide Friendship Fund (matched by registered charity number).

Property (HM Land Registry)

3 registered titles in England and Wales held by the charity’s company or corporate body (2 freehold). All charity-held property. Contains HM Land Registry data © Crown copyright, OGL v3.0.

Structured financials (annual return, FY ending 31/12/2025)

Total income
£31.6m
Total spending
£31.3m
Cost of raising funds
£7.6m
Reserves (reported)
£11.1m
Employees
280

Reported reserves equal ~4.2 months of spending — below the median for charities its size (median 4.6 months; benchmarks).

Per its annual return, largest income source: Charitable activities (37% of income) — components as reported reconcile to the return’s total income; not from the accounts narrative.

Per its annual return, cost of raising funds: 24.1% of total income — in the top quarter for charities its size (median 3.8%) (benchmarks).

Register events

Trustees · trustee networks

Trustee list from the Charity Commission register (current, not historical).

Operates in: Northern Ireland · Scotland · Throughout England And Wales

Income and spending

Financial year endIncomeSpending
31/12/2025£31.6m£31.3m
31/12/2024£34.2m£30.3m
31/12/2023£30.2m£30.7m
31/12/2022£25.8m£28.6m
31/12/2021£24.8m£25.2m

Common questions

Is THE GUIDE ASSOCIATION financially healthy?

Per its FY2025 accounts: The accounts state that the charity ended the year in a stable financial position with a break-even result, supported by trading profits and a £3.0 million donation from Postcode Lottery players. Free reserves were held at £11.1 million, which is slightly ahead of the trustees' stated policy target of between £6 million and £10 million. Its FY2025 accounts were audited by Moore Kingston Smith LLP.

What does the highest-paid employee of THE GUIDE ASSOCIATION earn?

Per its FY2025 accounts, the highest-paid employee was in the £70,001 - £80,000 band.

Who funds THE GUIDE ASSOCIATION?

Funders whose own accounts filings name THE GUIDE ASSOCIATION as a grant recipient include THE CADOGAN CHARITY, THE GOSLING FOUNDATION LIMITED, THE PAROCHIAL CHURCH COUNCIL OF THE ECCLESIASTICAL PARISH OF GREEN STREET GREEN AND PRATTS BOTTOM (ST. MARY'S WITH ALL SOULS), THE JENOUR FOUNDATION, THE THOMAS FARR CHARITY.

Known funders

Grants to this charity found in funders’ own accounts filings.

FunderYearAmountPurpose (as stated by the funder)
THE CADOGAN CHARITYFY2023£20kAnglican community: social and welfare aspects
THE GOSLING FOUNDATION LIMITEDFY2024£5kGeneral
THE PAROCHIAL CHURCH COUNCIL OF THE ECCLESIASTICAL PARISH OF GREEN STREET GREEN AND PRATTS BOTTOM (ST. MARY'S WITH ALL SOULS)FY2022£4kBoxes, donations special collections & special events
THE JENOUR FOUNDATIONFY2022£3k
THE THOMAS FARR CHARITYFY2025£3kDonations made during the year
THE JENOUR FOUNDATIONFY2023£2k
THE JENOUR FOUNDATIONFY2024£2k
THE ARDWICK TRUSTFY2026£100
THE PAROCHIAL CHURCH COUNCIL OF THE ECCLESIASTICAL PARISH OF GREEN STREET GREEN AND PRATTS BOTTOM (ST. MARY'S WITH ALL SOULS)FY2021£75

Government & lottery funding

Grants to this charity published as open data by government and lottery funders (360Giving).

FunderDateAmountPurpose
The National Lottery Community Fund05/03/2026£16kSolar Panels for Community Hall
Postcode Lottery13/02/2025£3.0mRegular Grant 2025
Somerset Community Foundation07/06/2024£2kNew camping equipment for Bridgwater Division of Girlguiding
Postcode Lottery01/12/2023£3.0mRegular Grant 2024
Postcode Lottery16/02/2023£3.1mRegular Grant 2023
The National Lottery Community Fund16/12/2022£5kCommunity Woodland Project
Somerset Community Foundation13/10/2022£2kSupport for the running costs of a small rangers group in Bridgwater
The National Lottery Community Fund18/03/2022£3k6th Abbey Wood residential
Postcode Lottery01/02/2022£3.0mRegular Grant 2022
Somerset Community Foundation23/09/2021£250Membership costs and rebuilding lost reserves
Somerset Community Foundation23/09/2021£500Funding for face to face meetings
Camden Giving10/09/2021£1kGirlguiding St Pancras
The National Lottery Community Fund22/01/2021£44810th Goffs Oak All Sections Unit
Camden Giving08/06/2020£2kGirlguiding St Pancras
The National Lottery Community Fund28/02/2020£10kScarisbrick Guide Campsite Drainage and Access project
Bedfordshire and Luton Community Foundation18/12/2019£5kGrant to Toddington Guiding HQ
Sport England05/12/2019£93kFamilies project
The National Lottery Community Fund18/04/2019£7kPorch and Disabled Ramp project
UK government01/04/2018£120kTampon Tax Fund
Community Foundation North East27/03/2018£2k1st Silksworth Brownies Pack Holiday Weekend 2018
Community Foundation North East27/03/2018£2k1st Silksworth Brownies Pack Holiday Weekend 2018
Community Foundation North East24/08/2016£1kTowards Harry Potter themed Camp House Weekend
Community Foundation North East01/07/2016£350Towards Guide Camp in July 2016
The National Lottery Community Fund11/11/2015£300Sithney Green Senior Section 100 Year Centenary Celebrations
The National Lottery Community Fund10/05/2015£5kMid Gower District 40th Anniversary Trip

Funders of similar charities

Funders whose accounts show grants to charities similar to this one (and no recorded grant to this charity) — a starting list for fundraisers.

FunderSimilar charities fundedAmount to them
THE GLOUCESTERSHIRE ASSOCIATION FOR DISABILITY1—
VINCI UK FOUNDATION1£10k

Charities like this

Semantically similar by activities and financial character, from our analysed corpus. Compare with THE GUIDE ASSOCIATION - NOTTINGHAMSHIRE COUNTY.

Side by side with its peers

CharityIncomeTop pay bandStaff >£60kReserves vs policyFundraising costGoing concern
THE GUIDE ASSOCIATION£31.6m£70,001 - £80,000—above—no doubt
THE GUIDE ASSOCIATION - NOTTINGHAMSHIRE COUNTY FY2024£236k—0unclear—no doubt
CHESHIRE FOREST COUNTY OF THE GUIDE ASSOCIATION FY2025£216k—0unclear—no doubt
GLOUCESTERSHIRE GUIDE ASSOCIATION FY2025£198k—0above—no doubt
STOKE-ON-TRENT NORTH, STOKE-ON-TRENT SOUTH, NEWCASTLE AND LONGTON DIVISIONS OF THE GUIDE ASSOCIATION FY2025£105k—0unclear—no doubt
THE GUIDE ASSOCIATION LONDON AND SOUTH EAST ENGLAND REGION FY2025£1.2m——above—no doubt

Each row is that charity’s latest analysed filing; every value is quote-backed on its own page.