Charity Accounts Intelreading the accounts so you don’t have to

D&AD

Registered charity 305992 · accounts filings on the Charity Commission register · also known as BRITISH DESIGN & ART DIRECTION, DESIGNERS AND ART DIRECTORS ASSOCIATION OF LONDON LTD, THE DESIGNERS AND ART DIRECTORS ASSOCIATION OF THE UNITED KINGDOM LIMITED

Get email alerts for this charity

Latest income
£7.9m
Latest spending
£7.8m
Registered
1968
Accounts read
FY2025

Financial health, per its FY2025 accounts

The accounts state that the charity reported a net inflow of funds of £68,000 for the year ended 31 August 2025, with total incoming resources of £7,868,564. Per the trustees' report, free unrestricted reserves stood at £5,492,803, which the Trustees consider to be broadly consistent with the organisation’s reserves policy and sufficient to support the continued delivery of charitable activities.

What the accounts disclose

Highest-paid employee band: £290,001 - £300,000 — above the 90th percentile for charities its size (median £78k)
“£290,001 - £300,000 1”
Per its FY2025 accounts as filed with the Charity Commission.
Employees paid over £60,000: 7
“The number of employees earning more than £60,000 for whom pension contributions have been paid in the year is 7 (2024: 9).” — page 28
Per its FY2025 accounts as filed with the Charity Commission.
Reserves policy: £5.3 million (held: £5.5m)
“Based on these considerations, the Trustees have determined that an appropriate level of reserves is £5.3 million.” — page 12
Per its FY2025 accounts as filed with the Charity Commission.
Payments to trustees: Kwame Taylor-Hayford received £23,261 for services as Executive Creative Director.
“Kwame Taylor-Hayford provided services as Executive Creative Director for the D&AD Studio programme and was compensated a total of $31,000 (£23,261) (2024: £nil) for these services during the year.” — page 28
Per its FY2025 accounts as filed with the Charity Commission.
Related-party transaction: Sales of £59,384 were made to JKR where Lisa Smith was employed as Executive Creative Director. Lisa is also a director of D&AD.
“Sales of £59,384 (2024: £14,960) were made to JKR (Jones Knowles Ritchie) where Lisa Smith was employed as Executive Creative Director. Lisa is also a director of D&AD.” — page 33
“Sales of £36,348 (2024: £8,352) and purchases of £400 (2024: £nil) were made to Cheil WW where Malcolm Poynton is Global Chief Creative Officer and President Creative. Malcolm was appointed a director of D&AD on 2 March 2024 and transactions have been included from that date.” — page 33
Per its FY2025 accounts as filed with the Charity Commission.
Related-party transaction: Sales of £36,348 and purchases of £400 were made to Cheil WW where Malcolm Poynton is Global Chief Creative Officer and President Creative. Malcolm was appointed a director of D&AD on 2 March 2024.
“Sales of £59,384 (2024: £14,960) were made to JKR (Jones Knowles Ritchie) where Lisa Smith was employed as Executive Creative Director. Lisa is also a director of D&AD.” — page 33
“Sales of £36,348 (2024: £8,352) and purchases of £400 (2024: £nil) were made to Cheil WW where Malcolm Poynton is Global Chief Creative Officer and President Creative. Malcolm was appointed a director of D&AD on 2 March 2024 and transactions have been included from that date.” — page 33
Per its FY2025 accounts as filed with the Charity Commission.
Related-party transaction: Sales of £10,987 and purchases of £nil were made to Studio Dumbar where Liza Enebeis is a partner and creative director. Liza is also a director of D&AD.
“Sales of £59,384 (2024: £14,960) were made to JKR (Jones Knowles Ritchie) where Lisa Smith was employed as Executive Creative Director. Lisa is also a director of D&AD.” — page 33
“Sales of £36,348 (2024: £8,352) and purchases of £400 (2024: £nil) were made to Cheil WW where Malcolm Poynton is Global Chief Creative Officer and President Creative. Malcolm was appointed a director of D&AD on 2 March 2024 and transactions have been included from that date.” — page 33
Per its FY2025 accounts as filed with the Charity Commission.
Related-party transaction: Sales of £2,375 were made to Saboteur Studios where Hannah Kelly is a designer. Hannah is also a director of D&AD.
“Sales of £59,384 (2024: £14,960) were made to JKR (Jones Knowles Ritchie) where Lisa Smith was employed as Executive Creative Director. Lisa is also a director of D&AD.” — page 33
“Sales of £36,348 (2024: £8,352) and purchases of £400 (2024: £nil) were made to Cheil WW where Malcolm Poynton is Global Chief Creative Officer and President Creative. Malcolm was appointed a director of D&AD on 2 March 2024 and transactions have been included from that date.” — page 33
Per its FY2025 accounts as filed with the Charity Commission.
Related-party transaction: Sales of £945 were made to The Glue Society where Jonathan Kneebone is the Founder. Jonathan is also a director of D&AD.
“Sales of £59,384 (2024: £14,960) were made to JKR (Jones Knowles Ritchie) where Lisa Smith was employed as Executive Creative Director. Lisa is also a director of D&AD.” — page 33
“Sales of £36,348 (2024: £8,352) and purchases of £400 (2024: £nil) were made to Cheil WW where Malcolm Poynton is Global Chief Creative Officer and President Creative. Malcolm was appointed a director of D&AD on 2 March 2024 and transactions have been included from that date.” — page 33
Per its FY2025 accounts as filed with the Charity Commission.

Accounts audited by Moore Kingston Smith LLP. Discloses 6 of 6 completeness components.

Corporate structure

Structured financials (annual return, FY ending 31/08/2025)

Total income
£7.9m
Total spending
£7.8m
Reserves (reported)
£6.8m
Employees
52

Reported reserves equal ~10.4 months of spending — above the median for charities its size (median 4.8 months; benchmarks).

Trustees

Trustee list from the Charity Commission register (current, not historical).

Operates in: Scotland · Throughout England

Income and spending

Financial year endIncomeSpending
31/08/2025£7.9m£7.8m
31/08/2024£8.0m£7.8m
31/08/2023£8.3m£7.8m
31/08/2022£7.2m£5.4m
31/08/2021£6.3m£5.2m

Common questions

Is D&AD financially healthy?

The accounts state that the charity reported a net inflow of funds of £68,000 for the year ended 31 August 2025, with total incoming resources of £7,868,564. Per the trustees' report, free unrestricted reserves stood at £5,492,803, which the Trustees consider to be broadly consistent with the organisation’s reserves policy and sufficient to support the continued delivery of charitable activities. Its FY2025 accounts were audited by Moore Kingston Smith LLP.

What does the highest-paid employee of D&AD earn?

Per its FY2025 accounts, the highest-paid employee was in the £290,001 - £300,000 band, and 7 employees earned over £60,000.