D&AD
Education of the community by encouraging the understanding, appreciation and commission of good design and advertising in communications media of all kinds by providing, presenting, organising and managing exhibitions, publications, tours of various British and foreign cities, classes, lecturers, seminars, tutorials and other educational activities.
Financial health, per its FY2025 accounts
The accounts state that the charity reported a net inflow of funds of £68,000 for the year ended 31 August 2025, with total incoming resources of £7,868,564. Per the trustees' report, free unrestricted reserves stood at £5,492,803, which the Trustees consider to be broadly consistent with the organisation’s reserves policy and sufficient to support the continued delivery of charitable activities.
What the accounts disclose
“£290,001 - £300,000 1”
“The number of employees earning more than £60,000 for whom pension contributions have been paid in the year is 7 (2024: 9).” — page 28
“Based on these considerations, the Trustees have determined that an appropriate level of reserves is £5.3 million.” — page 12
“Kwame Taylor-Hayford provided services as Executive Creative Director for the D&AD Studio programme and was compensated a total of $31,000 (£23,261) (2024: £nil) for these services during the year.” — page 28
“Sales of £59,384 (2024: £14,960) were made to JKR (Jones Knowles Ritchie) where Lisa Smith was employed as Executive Creative Director. Lisa is also a director of D&AD.” — page 33
“Sales of £36,348 (2024: £8,352) and purchases of £400 (2024: £nil) were made to Cheil WW where Malcolm Poynton is Global Chief Creative Officer and President Creative. Malcolm was appointed a director of D&AD on 2 March 2024 and transactions have been included from that date.” — page 33
“Sales of £59,384 (2024: £14,960) were made to JKR (Jones Knowles Ritchie) where Lisa Smith was employed as Executive Creative Director. Lisa is also a director of D&AD.” — page 33
“Sales of £36,348 (2024: £8,352) and purchases of £400 (2024: £nil) were made to Cheil WW where Malcolm Poynton is Global Chief Creative Officer and President Creative. Malcolm was appointed a director of D&AD on 2 March 2024 and transactions have been included from that date.” — page 33
“Sales of £59,384 (2024: £14,960) were made to JKR (Jones Knowles Ritchie) where Lisa Smith was employed as Executive Creative Director. Lisa is also a director of D&AD.” — page 33
“Sales of £36,348 (2024: £8,352) and purchases of £400 (2024: £nil) were made to Cheil WW where Malcolm Poynton is Global Chief Creative Officer and President Creative. Malcolm was appointed a director of D&AD on 2 March 2024 and transactions have been included from that date.” — page 33
“Sales of £59,384 (2024: £14,960) were made to JKR (Jones Knowles Ritchie) where Lisa Smith was employed as Executive Creative Director. Lisa is also a director of D&AD.” — page 33
“Sales of £36,348 (2024: £8,352) and purchases of £400 (2024: £nil) were made to Cheil WW where Malcolm Poynton is Global Chief Creative Officer and President Creative. Malcolm was appointed a director of D&AD on 2 March 2024 and transactions have been included from that date.” — page 33
“Sales of £59,384 (2024: £14,960) were made to JKR (Jones Knowles Ritchie) where Lisa Smith was employed as Executive Creative Director. Lisa is also a director of D&AD.” — page 33
“Sales of £36,348 (2024: £8,352) and purchases of £400 (2024: £nil) were made to Cheil WW where Malcolm Poynton is Global Chief Creative Officer and President Creative. Malcolm was appointed a director of D&AD on 2 March 2024 and transactions have been included from that date.” — page 33
Year-over-year changes
- Top pay band moved from £140,001 - £150,000 (FY2024) to £290,001 - £300,000 (FY2025).
- Employees paid over £60,000: 9 (FY2024) → 7 (FY2025).
Corporate structure
- Registered company of the charity Companies House 00883234
Company officers (Companies House)
- ADELEYE, Moradeyo Olanrewaju on trustee list
- BOER, Danilo on trustee list
- WALLANDER, Camilla on trustee list
- FOLLETT, Emma Bridget on trustee list
- SOBRAL FRANCA, Rodrigo not on trustee list
- PRAKASH, Priya on trustee list
- POYNTON, Malcolm on trustee list
- SMITH, Lisa on trustee list
- AMARATUNGA HITCHCOCK, Ravi not on trustee list
- KELLY, Hannah on trustee list
- KNEEBONE, Jonathan Matthew on trustee list
- TAYLOR-HAYFORD, Kwamena on trustee list
- RENWICK, Jacqueline not on trustee list
- MISSELBROOK, John Robert
Property (HM Land Registry)
Structured financials (annual return, FY ending 31/08/2025)
Trustees
- Camilla Wallander
- Danilo Boer
- Emma Follett
- Hannah kelly
- Jack Renwick
- Jonathan Kneebone
- Kwamena Taylor-Hayford
- Lisa Smith
- Malcolm Poynton
- Moradeyo Olanrewaju Adeleye
- Nils Leonard
- Nitya Thawani
- Priya Prakash
- Ravi Amaranunga Hitchcock
- Rodrigo Sobral Franca
Income and spending
| Financial year end | Income | Spending |
|---|---|---|
| 31/08/2025 | £7.9m | £7.8m |
| 31/08/2024 | £8.0m | £7.8m |
| 31/08/2023 | £8.3m | £7.8m |
| 31/08/2022 | £7.2m | £5.4m |
| 31/08/2021 | £6.3m | £5.2m |
Common questions
Is D&AD financially healthy?
Per its FY2025 accounts: The accounts state that the charity reported a net inflow of funds of £68,000 for the year ended 31 August 2025, with total incoming resources of £7,868,564. Per the trustees' report, free unrestricted reserves stood at £5,492,803, which the Trustees consider to be broadly consistent with the organisation’s reserves policy and sufficient to support the continued delivery of charitable activities. Its FY2025 accounts were audited by Moore Kingston Smith LLP.
What does the highest-paid employee of D&AD earn?
Per its FY2025 accounts, the highest-paid employee was in the £290,001 - £300,000 band, and 7 employees earned over £60,000.
Funders of similar charities
Charities like this
- DAME ALLAN'S SCHOOLS
- CRESSEX COMMUNITY SCHOOL FUND
- COMMUNITY EDUCATION INSTITUTE
- THEATRE DESIGN COURSE LIMITED
- EDUCATION FOR LIFE
- FOUNTAINS OF KNOWLEDGE
Side by side with its peers
| Charity | Income | Top pay band | Staff >£60k | Reserves vs policy | Fundraising cost | Going concern |
|---|---|---|---|---|---|---|
| D&AD | £7.9m | £290,001 - £300,000 | 7 | above | — | no doubt |
| DAME ALLAN'S SCHOOLS | £19.1m | £140,001 - £150,000 | — | above | — | no doubt |
| CRESSEX COMMUNITY SCHOOL FUND | £349k | — | 0 | unclear | — | no doubt |
| COMMUNITY EDUCATION INSTITUTE | £231k | — | 0 | unclear | — | no doubt |
| THEATRE DESIGN COURSE LIMITED | £100k | — | 0 | below | — | no doubt |
| EDUCATION FOR LIFE | £231k | — | 0 | below | — | no doubt |