HISTORY OF ADVERTISING TRUST
Registered charity 276194 · accounts filings on the Charity Commission register · also known as HAT, HAT ARCHIVE
The History of Advertising Trust is the largest archive of UK advertising material in the world and is an educational Trust formed in 1976, becoming a registered charity in 1978. It encourages and subsidises the study of UK advertising and brand communications. Through HAT Archive, it rescues, preserves and conserves the industry's history and its best work.
Causes: Education/training · Arts/culture/heritage/science · Environment/conservation/heritage · Economic/community Development/employment · website · Get email alerts
Financial health, per its FY2025 accounts
The accounts state that the charity recorded a surplus of £59,139 for the year ended 31 December 2025, with total revenue increasing to £451,984. Per the trustees' report, free reserves (general fund) stood at £88,508, which is below the stated policy target of £90,000, although total unrestricted funds including designated heritage assets were significantly higher.
Automated summary of the FY2025 accounts; the evidenced findings below carry the verbatim passages.
What the accounts disclose
Reserves policy: three months of unrestricted expenditure (held: £89k)
“Ideally, HAT should aim to retain a reserve of £90,000 as an emergency contingency fund (equal to 3 months' worth of known costs).”
Per its FY2025 accounts as filed with the Charity Commission.
Accounts independently examined (not a full audit). Discloses 5 of 6 completeness components.
Public fundraising profile: JustGiving — History of Advertising Trust (matched by registered charity number).
- Brinsley Dresden
- Harjot Singh · trustee of 1 other charity
- Joanne Louise Arden
- Katharine Stanners
- Kathryn Jacob
- Orlando Wood
- PAUL JEFFREY BAINSFAIR
- SALLY CHAN
- Sabina Usher
- Simon Philip Michaelides
- Tamara Chisanga
- Thomas Knox
- Victoria Thompson
Trustee list from the Charity Commission register (current, not historical).
Operates in: Norfolk
Income and spending
Common questions
Is HISTORY OF ADVERTISING TRUST financially healthy?
Per its FY2025 accounts: The accounts state that the charity recorded a surplus of £59,139 for the year ended 31 December 2025, with total revenue increasing to £451,984. Per the trustees' report, free reserves (general fund) stood at £88,508, which is below the stated policy target of £90,000, although total unrestricted funds including designated heritage assets were significantly higher. Its FY2025 accounts were independently examined.
Who funds HISTORY OF ADVERTISING TRUST?
Funders whose own accounts filings name HISTORY OF ADVERTISING TRUST as a grant recipient include THE CHARTERED INSTITUTE OF MARKETING CHARITABLE TRUST.
Known funders
Grants to this charity found in funders’ own accounts filings.
Government & lottery funding
Grants to this charity published as open data by government and lottery funders (360Giving).
Funders of similar charities
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Charities like this
Semantically similar by activities and financial character, from our analysed corpus. Compare with THE NATIONAL ARCHIVES TRUST.
Side by side with its peers
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