ACTION ON SMOKING AND HEALTH (ASH)

Registered charity 262067 · accounts filings on the Charity Commission register · also known as ACTION ON SMOKING AND HEALTH LIMITED (ASH), ASH

ASH is an organisation which provides information on all aspects of tobacco and works to advance policies and measures that will help to prevent the addiction, disease and unnecessary premature death caused by smoking.

Objects

THE OBJECTS FOR WHICH THE CHARITY IS ESTABLISHED ARE FOR SUCH PURPOSESFOR THE BENEFIT OF THE PUBLIC AS ARE CHARITABLE ACCORDING TO THE LAW OFENGLAND AND WALES BOTH IN ENGLAND AND OVERSEAS AND IN PARTICULAR (BUTWITHOUT PREJUDICE TO THE GENERALITY OF THE AFOREGOING WORDING):3.1 TO PRESERVE AND PROTECT THE HEALTH OF THE PUBLIC AGAINST THE HARMFULEFFECTS OF CIGARETTE OR OTHER TOBACCO PRODUCTS; AND3.2 TO ADVANCE THE EDUCATION OF THE PUBLIC ABOUT THE EFFECTS OF CIGARETTEAND OTHER TOBACCO AND NICOTINE PRODUCTS.

Area of benefit: NOT DEFINED

The charity’s charitable objects and area of benefit, quoted from its governing document as held on the Charity Commission register.

Causes: The Advancement Of Health Or Saving Of Lives · website · Get email alerts

Latest income
£913k
Latest spending
£961k
Registered
1971
Accounts read
FY2025

Financial health, per its FY2025 accounts

The accounts state that the charity finished the year with a net deficit of £47,641, resulting in a decrease in general funds to £886,618. Per the trustees' report, the charity maintains managed cash reserves of £752,729, which falls within its stated policy target of six to twelve months of forecast cash outflow. The charity relies on two core funders, Cancer Research UK and the British Heart Foundation, a dependency the trustees identify as a serious weakness.

Automated summary of the FY2025 accounts; the evidenced findings below carry the verbatim passages.

What the accounts disclose

Reserves policy: six to twelve months of forecast cash outflow (held: £887k)
“The targeted level of reserves is a minimum of six months (£487K) and a maximum of 12 months (£975K), annualised forecast cash outflow.” — page 15
Per its FY2025 accounts as filed with the Charity Commission.
Related-party transaction: Jane Ellison is a Non-Executive Director of NHS England. ASH received funding of £nil from NHS England in the financial year to 31 March 2025 (2024: £49,999).
“Jane Ellison is a Non-Executive Director of NHS England (from February 2024). ASH received funding of £nil from NHS England in the financial year to 31 March 2025 (2024: £49,999). During the year ASH held its Annual General Meeting at Cinema Museum for which a payment of £1,000 was made. A trustee of the venue is the spouse of the charity's former Chief Executive.” — page 29
Per its FY2025 accounts as filed with the Charity Commission.

Accounts independently examined (not a full audit). Discloses 4 of 6 completeness components.

Policies the charity declares

In its annual return the charity told the Commission that it has the policies listed below. This is self-declared: it is not verified by the Commission or by this site, and it is not evidence of how a policy works in practice.

Structured financials (annual return, FY ending 31/03/2025)

Total income
£913k
Total spending
£961k
Reserves (reported)
£752k
Employees
12

Reported reserves equal ~9.4 months of spending — above the median for charities its size (median 5.2 months; benchmarks).

Per its annual return, largest income source: Charitable activities (95% of income) — components as reported reconcile to the return’s total income; not from the accounts narrative.

Per its annual return, cost of raising funds: 0.0% of total income — below the median for charities its size (4.9%) (benchmarks).

Trustees · trustee networks

Trustee list from the Charity Commission register (current, not historical).

Operates in: Throughout England

Income and spending

Financial year endIncomeSpending
31/03/2025£913k£961k
31/03/2024£903k£974k
31/03/2023£791k£766k
31/03/2022£1.0m£837k
31/03/2021£929k£856k

Common questions

Is ACTION ON SMOKING AND HEALTH (ASH) financially healthy?

Per its FY2025 accounts: The accounts state that the charity finished the year with a net deficit of £47,641, resulting in a decrease in general funds to £886,618. Per the trustees' report, the charity maintains managed cash reserves of £752,729, which falls within its stated policy target of six to twelve months of forecast cash outflow. The charity relies on two core funders, Cancer Research UK and the British Heart Foundation, a dependency the trustees identify as a serious weakness. Its FY2025 accounts were independently examined.

Government & lottery funding

Grants to this charity published as open data by government and lottery funders (360Giving).

FunderDateAmountPurpose
UK government29/08/2019£140kFunding to Provide Support for the Tobacco Control Plan
UK government29/08/2018£140kFunding to Provide Support for the Tobacco Control Plan
UK government01/04/2018£210k2017-2022 Tobacco Control Plan

Funders of similar charities

Funders whose accounts show grants to charities similar to this one (and no recorded grant to this charity) — a starting list for fundraisers.

Charities like this

Semantically similar by activities and financial character, from our analysed corpus. Compare with ASH WALES LIMITED.

Side by side with its peers

CharityIncomeTop pay bandStaff >£60kReserves vs policyFundraising costGoing concern
ACTION ON SMOKING AND HEALTH (ASH)£913k——within—no doubt
ASH WALES LIMITED FY2025£321k—0unclear—no doubt
Asthma and Lung UK FY2025£16.1m——unclear—no doubt
THE ASHA FOUNDATION FY2025£162k—0unclear—no doubt
ROY CASTLE LUNG CANCER FOUNDATION FY2024£5.5m——below—no doubt
ASSOCIATION FOR THE STUDY OF OBESITY FY2025£149k—0unclear—no doubt

Each row is that charity’s latest analysed filing; every value is quote-backed on its own page.