ACTION ON SMOKING AND HEALTH (ASH)
ASH is an organisation which provides information on all aspects of tobacco and works to advance policies and measures that will help to prevent the addiction, disease and unnecessary premature death caused by smoking.
Objects
THE OBJECTS FOR WHICH THE CHARITY IS ESTABLISHED ARE FOR SUCH PURPOSESFOR THE BENEFIT OF THE PUBLIC AS ARE CHARITABLE ACCORDING TO THE LAW OFENGLAND AND WALES BOTH IN ENGLAND AND OVERSEAS AND IN PARTICULAR (BUTWITHOUT PREJUDICE TO THE GENERALITY OF THE AFOREGOING WORDING):3.1 TO PRESERVE AND PROTECT THE HEALTH OF THE PUBLIC AGAINST THE HARMFULEFFECTS OF CIGARETTE OR OTHER TOBACCO PRODUCTS; AND3.2 TO ADVANCE THE EDUCATION OF THE PUBLIC ABOUT THE EFFECTS OF CIGARETTEAND OTHER TOBACCO AND NICOTINE PRODUCTS.
Financial health, per its FY2025 accounts
The accounts state that the charity finished the year with a net deficit of £47,641, resulting in a decrease in general funds to £886,618. Per the trustees' report, the charity maintains managed cash reserves of £752,729, which falls within its stated policy target of six to twelve months of forecast cash outflow. The charity relies on two core funders, Cancer Research UK and the British Heart Foundation, a dependency the trustees identify as a serious weakness.
What the accounts disclose
“The targeted level of reserves is a minimum of six months (£487K) and a maximum of 12 months (£975K), annualised forecast cash outflow.” — page 15
“Jane Ellison is a Non-Executive Director of NHS England (from February 2024). ASH received funding of £nil from NHS England in the financial year to 31 March 2025 (2024: £49,999). During the year ASH held its Annual General Meeting at Cinema Museum for which a payment of £1,000 was made. A trustee of the venue is the spouse of the charity's former Chief Executive.” — page 29
Policies the charity declares
- Bullying and harassment policy and procedures
- Campaigns and political activity policy and procedures
- Complaints handling
- Complaints policy and procedures
- Conflicting interests
- Financial reserves policy and procedures
- Internal charity financial controls policy and procedures
- Internal risk management policy and procedures
- Investing charity funds policy and procedures
- Investment
- Paying staff
- Risk management
- Serious incident reporting policy and procedures
- Social media policy and procedures
- Trustee conflicts of interest policy and procedures
- Trustee expenses policy and procedures
Structured financials (annual return, FY ending 31/03/2025)
Trustees
- Rosanna Geraldine O'Connorchair
- Alexandra Duncan
- Dr Anthony Laverty
- Dr Deborah Jean Robson
- Dr Nicholas Hopkinson PhD FRCP
- Dr Somen Banerjee
- Helen Walters
- Jamie Brown PhD
- Jane Elizabeth Ellison
- Julia Weldon
- Leanne Scott
- Linda Cuthbertson
- Nicholas Forbes
- Sanjay Agrawal
Income and spending
| Financial year end | Income | Spending |
|---|---|---|
| 31/03/2025 | £913k | £961k |
| 31/03/2024 | £903k | £974k |
| 31/03/2023 | £791k | £766k |
| 31/03/2022 | £1.0m | £837k |
| 31/03/2021 | £929k | £856k |
Common questions
Is ACTION ON SMOKING AND HEALTH (ASH) financially healthy?
Per its FY2025 accounts: The accounts state that the charity finished the year with a net deficit of £47,641, resulting in a decrease in general funds to £886,618. Per the trustees' report, the charity maintains managed cash reserves of £752,729, which falls within its stated policy target of six to twelve months of forecast cash outflow. The charity relies on two core funders, Cancer Research UK and the British Heart Foundation, a dependency the trustees identify as a serious weakness. Its FY2025 accounts were independently examined.
Government & lottery funding
| Funder | Date | Amount | Purpose |
|---|---|---|---|
| UK government | 29/08/2019 | £140k | Funding to Provide Support for the Tobacco Control Plan |
| UK government | 29/08/2018 | £140k | Funding to Provide Support for the Tobacco Control Plan |
| UK government | 01/04/2018 | £210k | 2017-2022 Tobacco Control Plan |
Funders of similar charities
| Funder | Similar charities funded | Amount to them |
|---|---|---|
| SIR SAMUEL SCOTT OF YEWS TRUST | 2 | £15k |
| THE IAN ASKEW CHARITABLE TRUST | 2 | £5k |
| DORIS FIELD CHARITABLE TRUST | 2 | £3k |
| THE OAKDALE TRUST | 2 | £2k |
| GUY'S AND ST THOMAS' FOUNDATION | 1 | £872k |
| THE FIDELITY UK FOUNDATION | 1 | £419k |
| BUPA FOUNDATION | 1 | £210k |
| THE MICHAEL COWAN FOUNDATION | 1 | £150k |
Charities like this
- ASH WALES LIMITED
- Asthma and Lung UK
- THE ASHA FOUNDATION
- ROY CASTLE LUNG CANCER FOUNDATION
- ASSOCIATION FOR THE STUDY OF OBESITY
- ASHA: A COMMUNITY OF HOPE
Side by side with its peers
| Charity | Income | Top pay band | Staff >£60k | Reserves vs policy | Fundraising cost | Going concern |
|---|---|---|---|---|---|---|
| ACTION ON SMOKING AND HEALTH (ASH) | £913k | — | — | within | — | no doubt |
| ASH WALES LIMITED | £321k | — | 0 | unclear | — | no doubt |
| Asthma and Lung UK | £16.1m | — | — | unclear | — | no doubt |
| THE ASHA FOUNDATION | £162k | — | 0 | unclear | — | no doubt |
| ROY CASTLE LUNG CANCER FOUNDATION | £5.5m | — | — | below | — | no doubt |
| ASSOCIATION FOR THE STUDY OF OBESITY | £149k | — | 0 | unclear | — | no doubt |