THE NEW NORMAL
The New Normal provides space for adults struggling with life's difficult moments, particularly bereavement, to discuss these issues through non-judgmental peer to peer group support. Our mission is to provide free and accessible grief support for all, and expand these important conversations.
Financial health, per its FY2024 accounts
The accounts state that the charity ended the financial year with a closing unrestricted balance of £30,026, having incurred a net expenditure of £19,694 for the year. The charity maintains a stated reserves policy target of £20,000, which it explicitly states it maintained throughout 2024. The filing notes a positive outlook for 2025 supported by remaining grant funding from The National Lottery Community Fund and a commitment from The Talent Fund.
What the accounts disclose
“Through 2024, we maintained a £20,000 reserve which was appropriate to our needs” — page 9
Funders the charity credits
- The National Lottery’s Community Fund
Trustees
- Dr Stephen Hopkinschair
- Hilary Duggan
- Karim Calil
- Mark David Atkinson
- Michele Cheng
- Natasha Menon
- Susan Rump
Income and spending
| Financial year end | Income | Spending |
|---|---|---|
| 31/12/2024 | £75k | £94k |
| 31/12/2023 | £106k | £87k |
| 31/12/2022 | £45k | £43k |
| 31/12/2021 | £44k | £17k |
| 31/12/2020 | £3k | £917 |
Common questions
Is THE NEW NORMAL financially healthy?
Per its FY2024 accounts: The accounts state that the charity ended the financial year with a closing unrestricted balance of £30,026, having incurred a net expenditure of £19,694 for the year. The charity maintains a stated reserves policy target of £20,000, which it explicitly states it maintained throughout 2024. The filing notes a positive outlook for 2025 supported by remaining grant funding from The National Lottery Community Fund and a commitment from The Talent Fund. Its FY2024 accounts were independently examined.