THE PURPLE ELEPHANT PROJECT
Registered charity 1186434 · accounts filings on the Charity Commission register
For the public benefit to preserve and protect good health among children and young people aged 0-16 resident in the Greater London area who have been affected by traumatic life experiences, attachment or developmental trauma, in particular but not exclusively, by providing subsidised Play Therapy and other therapeutic services, emotional support and training to parents, carers and school staff
Causes: Disability · website · Get email alerts
Financial health, per its FY2025 accounts
The accounts state that unrestricted reserves stood at £63,669, representing approximately 2.1 months of operating expenditure, which is below the charity's stated policy target of three to six months. The document notes that fund balances reduced by only £5 during the year, demonstrating financial resilience despite challenges with government funding changes.
Automated summary of the FY2025 accounts; the evidenced findings below carry the verbatim passages.
What the accounts disclose
Reserves policy: three to six months of defined operating expenditure (held: £64k)
“The Charity's long-term objective is to build unrestricted reserves equivalent to between three and six months of defined operating expenditure.”
Per its FY2025 accounts as filed with the Charity Commission.
Related-party transaction: 22. Related party transactions
“The daughter of the Chair was paid £7,944 in 2025 to support with administrative tasks, marketing, social media and communications. These services were charged at below market rate and pre-approved by trustees on 30 July 2025.” — page 49
Per its FY2025 accounts as filed with the Charity Commission.
Accounts independently examined (not a full audit). Discloses 5 of 6 completeness components.
Public fundraising profile: JustGiving — The Purple Elephant Project (matched by registered charity number).
Funders the charity credits
Named as funders/supporters on the charity’s own website (the charity’s claim, distinct from accounts-verified grants).
- Co-op Customer Donation Fund — “Co-op Customer Donation Fund A community fund run by The Co-operative Bank that provides grants of up to £1,000 to help charities and commun…” (source page)
- Dolan Charitable Trust — “Dolan Charitable Trust A local family trust based in Richmond upon Thames that supports charities making a real difference, particularly tho…” (source page)
- Hampton Fund — “Hampton Fund A local grant making charity supporting people living in Hampton, Hampton Hill, Hampton Wick, Teddington, Twickenham, and Whitt…” (source page)
- Henry Smith Charity — “Henry Smith Charity Founded in 1628, it is one of the UK’s largest independent grant makers, providing funding to organisations tackling soc…” (source page)
- Inspire Hounslow — “Inspire Hounslow A local charity dedicated to creating lasting opportunities for disadvantaged children and young people up to age 25 and st…” (source page)
- Kew Fete — “Kew Fete A much loved annual community event on Kew Green, organised entirely by volunteers. Over 15 years, it has raised over £250,000 for …” (source page)
- The Mrs Smith & Mount Trust — “The Mrs Smith & Mount Trust A grant making trust supporting registered charities across London and the South East, helping disadvantaged peo…” (source page)
- Richmond Foundation — “Richmond Foundation Formerly Richmond Parish Lands Charity, Richmond Foundation was founded on a royal land gift from King George III and Qu…” (source page)
- Richmond May Fair — “Richmond May Fair Richmond’s biggest annual community event, giving local charities the opportunity to raise both funds and awareness on Ric…” (source page)
- Shanly Foundation — “Shanly Foundation Funded by the Shanly Group of companies, the Shanly Foundation has contributed over £30 million since 1969 to local charit…” (source page)
- William Brake Foundation — “William Brake Foundation A family charitable trust that supports registered charities through annual nominations from members of the William…” (source page)
Public profiles (found on the charity’s own website): facebook · instagram
Structured financials (annual return, FY ending 30/11/2025)
Cost of raising funds
£40k
Reported reserves equal ~1.2 months of spending — in the bottom quarter for charities its size (median 5.2 months; benchmarks).
Per its annual return, largest income source: Charitable activities (89% of income) — components as reported reconcile to the return’s total income; not from the accounts narrative.
Per its annual return, cost of raising funds: 6.2% of total income — above the median for charities its size (4.9%) (benchmarks).
- Alex Calcuttchair
- Annabelle Meddings
- Charles Bruce
- Dipika Aggarwal
- Nicolas Ireland
- Olusiji Sanya
Trustee list from the Charity Commission register (current, not historical).
Operates in: Throughout London
Income and spending
Common questions
Is THE PURPLE ELEPHANT PROJECT financially healthy?
Per its FY2025 accounts: The accounts state that unrestricted reserves stood at £63,669, representing approximately 2.1 months of operating expenditure, which is below the charity's stated policy target of three to six months. The document notes that fund balances reduced by only £5 during the year, demonstrating financial resilience despite challenges with government funding changes. Its FY2025 accounts were independently examined.
Who funds THE PURPLE ELEPHANT PROJECT?
Funders whose own accounts filings name THE PURPLE ELEPHANT PROJECT as a grant recipient include HAMPTON FUEL ALLOTMENT, THE MRS SMITH AND MOUNT TRUST, Richmond Foundation.
Known funders
Grants to this charity found in funders’ own accounts filings.
Government & lottery funding
Grants to this charity published as open data by government and lottery funders (360Giving).
Funders of similar charities
Funders whose accounts show grants to charities similar to this one (and no recorded grant to this charity) — a starting list for fundraisers.
Charities like this
Semantically similar by activities and financial character, from our analysed corpus. Compare with THE SOUTHCOURT AND WALTON COURT COMMUNITY PROJECT.
Side by side with its peers
Each row is that charity’s latest analysed filing; every value is quote-backed on its own page.