MADDIE'S MIRACLE
Maddie's Miracle activities are to provide services of breastfeeding, perinatal and antenatal education, guidance and support to women and families around the UK, particularly those who are vulnerable, isolated, disabled or in areas of deprivation where no support services exist. Maddie's Miracle also advocates to dispel stigma and discrimination surrounding breastfeeding.
Objects
THE PURPOSE OF MADDIEÆS MIRACLE, AND OBJECTS FOR WHICH THE CHARITY IS ESTABLISHED, IS TO: 1. ADVANCE THE EDUCATION OF WOMEN, FAMILIES AND HEALTHCARE PROFESSIONALS IN BREASTFEEDING AND ITS RELATED FACTORS; AND 2. PRESERVE AND PROTECT THE MENTAL AND PHYSICAL HEALTH AND WELLBEING OF WOMEN THROUGH THE ANTENATAL, CHILDBIRTH, POSTNATAL AND BREASTFEEDING STAGES OF MOTHERHOOD. THIS IS DONE THROUGH THE PROVISION OF PHYSICAL, EMOTIONAL AND PRACTICAL SUPPORT; AND THROUGH EDUCATION.
Financial health, per its FY2025 accounts
The accounts state that the charity reported a net income of £5,072 for the year ended 31 December 2025, with total unrestricted funds increasing to £15,545. The trustees note that the charity currently has no reserves due to prior financial challenges and aims to rebuild them to cover six months of operating costs. The organization relies on donations and grants for income and utilizes volunteers and subcontractors rather than paid employees.
What the accounts disclose
“At present date the charity does not have reserves due to having used these funds during a financially challenging period in early 2025. Trustees are working towards being in a position where we achieve a minimum of 6 month’s operating costs as our reserves.” — page 6
“One (2024: One) trustee has been paid a total of £1,877 (2024: £5,207) for their work on the charitable activities and not for their role as a trustee.” — page 15
“One (2024: One) trustee has been paid a total of £1,877 (2024: £5,207) for their work on the charitable activities and not for their role as a trustee.” — page 15
Policies the charity declares
- Bullying and harassment policy and procedures
- Complaints handling
- Complaints policy and procedures
- Conflicting interests
- Financial reserves policy and procedures
- Internal charity financial controls policy and procedures
- Internal risk management policy and procedures
- Safeguarding policy and procedures
- Safeguarding vulnerable beneficiaries
- Serious incident reporting policy and procedures
- Social media policy and procedures
- Trustee conflicts of interest policy and procedures
- Trustee expenses policy and procedures
- Volunteer management
From the charity’s annual return (Part A, self-declared)
Self-declared on the annual return for the financial year ending 31/12/2025
- Volunteers: 5
- Trustee benefits, answered Yes to: any trustee benefit; payments to trustees for services to the charity
Self-declared on the annual return for the financial year ending 31/12/2024
- Volunteers: 30
Self-declared on the annual return for the financial year ending 31/12/2023
- Volunteers: 10
Funders the charity credits
- Talbot Village Trust
- Dorset Community Foundation
- Cambridge Community Foundation
- National Lottery Community Fund
- Awards for All Scotland
- Awards for All Wales
- Awards for All England
- Garfield Weston Foundation
- Alice Ellen Cooper Dean Charitable Trust
Trustees
- Laura Joanne Smithchair
- Amelia Coutisson
- Amy Elizabeth Brown
- Camilla Lucy Morris
- HAYLEY SHING
- Kristiana Thomas
- Sally-Ann Camsell
Income and spending
| Financial year end | Income | Spending |
|---|---|---|
| 31/12/2025 | £61k | £56k |
| 31/12/2024 | £64k | £67k |
| 31/12/2023 | £46k | £65k |
| 31/12/2022 | £60k | £38k |
| 31/12/2021 | £27k | £21k |
Common questions
Is MADDIE'S MIRACLE financially healthy?
Per its FY2025 accounts: The accounts state that the charity reported a net income of £5,072 for the year ended 31 December 2025, with total unrestricted funds increasing to £15,545. The trustees note that the charity currently has no reserves due to prior financial challenges and aims to rebuild them to cover six months of operating costs. The organization relies on donations and grants for income and utilizes volunteers and subcontractors rather than paid employees. Its FY2025 accounts were independently examined.
Who funds MADDIE'S MIRACLE?
Funders whose own accounts filings name MADDIE'S MIRACLE as a grant recipient include THE VALENTINE CHARITABLE TRUST, PEGASUS, TALBOT VILLAGE TRUST, THE ALICE ELLEN COOPER-DEAN CHARITABLE FOUNDATION, MISS E F RATHBONE CHARITABLE TRUST.
Known funders
| Funder | Year | Amount | Purpose (as stated by the funder) |
|---|---|---|---|
| THE VALENTINE CHARITABLE TRUST | FY2023 | £10k | |
| PEGASUS | FY2025 | £10k | |
| TALBOT VILLAGE TRUST | FY2023 | £8k | |
| THE VALENTINE CHARITABLE TRUST | FY2025 | £5k | |
| THE ALICE ELLEN COOPER-DEAN CHARITABLE FOUNDATION | FY2024 | £5k | |
| MISS E F RATHBONE CHARITABLE TRUST | FY2023 | £3k | National |
| SKIPTON BUILDING SOCIETY CHARITABLE FOUNDATION | FY2024 | £2k | |
| THE EARL FITZWILLIAM CHARITABLE TRUST | FY2024 | £2k | |
| THE WOODWARD CHARITABLE TRUST | FY2024 | £2k | |
| THE WOODWARD CHARITABLE TRUST | FY2023 | £1k |
Government & lottery funding
| Funder | Date | Amount | Purpose |
|---|---|---|---|
| The National Lottery Community Fund | 11/12/2025 | £20k | Breastfeeding Support + Maternal Mental Health Connecting Communities |
| The National Lottery Community Fund | 10/04/2024 | £20k | Breastfeeding and Perinatal Support - Connecting Communities |
| The National Lottery Community Fund | 21/10/2022 | £10k | Breastfeeding Support in Cambridgeshire Fens |
| The National Lottery Community Fund | 08/07/2021 | £10k | Wales Breastfeeding + Perinatal Support |
| The National Lottery Community Fund | 25/06/2021 | £10k | Breastfeeding & Maternal Health Support |
| UK government | 24/06/2020 | £10k | Coronavirus Community Support Fund |
| The National Lottery Community Fund | 05/09/2019 | £10k | The Breastfeeding Bus (Mobile Clinic) |
Funders of similar charities
| Funder | Similar charities funded | Amount to them |
|---|---|---|
| Alex Ferry Foundation | 1 | £10k |
| CHAPMAN CHARITABLE TRUST | 1 | £3k |
| THE PAROCHIAL CHURCH COUNCIL OF THE ECCLESIASTICAL PARISH OF ST. MARY, PETERBOROUGH | 1 | £3k |
| THE GROCERS' CHARITY | 1 | £2k |
Charities like this
- MIRACLES
- MIRACLE CENTRE ASSEMBLIES OF GOD (UK)
- MAKING MIRACLES
- MIRACLE'S MISSION
- WORLDWIDE MIRACLE OUTREACH
- MIRACLE CHRISTIAN CENTRE INTERNATIONAL LIMITED
Side by side with its peers
| Charity | Income | Top pay band | Staff >£60k | Reserves vs policy | Fundraising cost | Going concern |
|---|---|---|---|---|---|---|
| MADDIE'S MIRACLE | £61k | — | 0 | below | — | no doubt |
| MIRACLES | £351k | — | 0 | unclear | — | no doubt |
| MIRACLE CENTRE ASSEMBLIES OF GOD (UK) | £299k | — | — | unclear | — | no doubt |
| MAKING MIRACLES | £301k | — | 0 | unclear | — | no doubt |
| MIRACLE'S MISSION | £166k | — | 0 | unclear | 16.4% | no doubt |
| WORLDWIDE MIRACLE OUTREACH | £27k | — | — | unclear | — | no doubt |