THE TOY APPEAL
We accept financial donations via our just giving website. We buy all the presents via Toy Wholesalers. We raise awareness via social media & our web site. We work with social workers, drop in centres and schools to identify children in need of our help. All year we create Christmas sacks & and distribute the toy sacks in December, in time for Christmas.
Financial health, per its FY2025 accounts
The accounts state that the charity supported over 9,000 children in 2025 and has provided toy sacks to 75,000 children to date. The trustees declare that resources are adequate to purchase toys with wholesalers early in the following year, noting that approximately 99% of toys are purchased while only 1% are donated. All staff and trustees involved with the charity are volunteers.
What the accounts disclose
Trustees
- DEE DRAKEchair
- Angela Kinder
- CHRISTINE TANN YEATES
- CHRISTOPHER JOHN DRAKE
Income and spending
| Financial year end | Income | Spending |
|---|---|---|
| 31/12/2025 | £132k | £265k |
| 31/12/2024 | £312k | £153k |
| 31/12/2023 | £258k | £336k |
| 31/12/2022 | £263k | £167k |
| 31/12/2021 | £166k | £145k |
Common questions
Is THE TOY APPEAL financially healthy?
Per its FY2025 accounts: The accounts state that the charity supported over 9,000 children in 2025 and has provided toy sacks to 75,000 children to date. The trustees declare that resources are adequate to purchase toys with wholesalers early in the following year, noting that approximately 99% of toys are purchased while only 1% are donated. All staff and trustees involved with the charity are volunteers. Its FY2025 accounts were independently examined.
Who funds THE TOY APPEAL?
Funders whose own accounts filings name THE TOY APPEAL as a grant recipient include THE EQUILIBRIUM FOUNDATION, THE PAROCHIAL CHURCH COUNCIL OF THE ECCLESIASTICAL PARISH OF ST PAULS, WILFORD HILL.
Known funders
| Funder | Year | Amount | Purpose (as stated by the funder) |
|---|---|---|---|
| THE EQUILIBRIUM FOUNDATION | FY2025 | £20k | Christmas Lunches / Toy Appeal |
| THE EQUILIBRIUM FOUNDATION | FY2022 | £16k | raise money for toy sacks for underprivileged children |
| THE EQUILIBRIUM FOUNDATION | FY2023 | £13k | Christmas toy sacks for underprivileged children |
| THE EQUILIBRIUM FOUNDATION | FY2024 | £10k | Providing toy sacks to underprivileged children (matched funding from Equilibrium Foundation) |
| THE PAROCHIAL CHURCH COUNCIL OF THE ECCLESIASTICAL PARISH OF ST PAULS, WILFORD HILL | FY2022 | £280 |