THE AUDIENCE AGENCY

Registered charity 1149979 · accounts filings on the Charity Commission register · filing overdue (register status)

Support services for Arts, Cultural & Heritage organisations.

Objects

THE COMPANY HAS BEEN ESTABLISHED TO:1. PROMOTE THE EFFECTIVE USE OF THE RESOURCES BY CHARITABLE AND NON-CHARITABLE BODIES FOR THE CHARITABLE PURPOSE OF THE PROMOTION OF THE ARTS FOR PUBLIC BENEFIT BY:1.1 THE PROVISION OF ADVICE, TRAINING AND INFORMATION TO FOSTER AND PROMOTE THE MAINTENANCE, IMPROVEMENT AND DEVELOPMENT OF AWARENESS, KNOWLEDGE, UNDERSTANDING AND APPRECIATION OF THE ARTS; AND/OR1.2 THE PROVISION OF SUPPORT SERVICES TO IMPROVE AND ADVANCE EDUCATION BY THE ENCOURAGEMENT OF THE ARTS AND ASSIST IN PROMOTING AND ADVANCING THE PRACTICE, PRESENTATION, PRODUCTION AND STUDY OF ALL FORMS OF THE ARTS; AND/OR1.3 THE PROVISION OF OTHER ASSISTANCE WHICH IS DESIGNED TO INCREASE THE QUALITY AND LEVEL OF PUBLIC ACCESS TO THE ARTS AND TO DEVELOP EXPERTISE AND GOOD PRACTICE IN RELATION TO THIS; AND/OR2. FURTHER SUCH OTHER CHARITABLE PURPOSES CONSISTENT WITH THE ABOVE AS THE TRUSTEES IN THEIR ABSOLUTE DISCRETION SHALL DETERMINE (TOGETHER THE “OBJECTS”).

Area of benefit: NOT DEFINED

The charity’s charitable objects and area of benefit, quoted from its governing document as held on the Charity Commission register.

Causes: General Charitable Purposes · Education/training · Arts/culture/heritage/science · website · Get email alerts

Financial health, per its FY2024 accounts

The accounts state that the charity reported a deficit of £474,627 for the year ended 30 March 2024, resulting in total group reserves of £466,173. The trustees note that free reserves were £257,000, which is below the stated policy target of three to six months' projected fixed costs (calculated at approximately £600,000). Despite the deficit and reduced income, the auditor confirmed there are no material uncertainties regarding the charity's ability to continue as a going concern.

Automated summary of the FY2024 accounts; the evidenced findings below carry the verbatim passages.

What the accounts disclose

Accounts audited by Cooper Parry Group Limited. Discloses 5 of 6 completeness components.

Year-over-year changes

• Top pay band moved from £60,001 - £70,000 (FY2023) to £70,001 - £80,000 (FY2024).

Comparing this charity’s FY2023 and FY2024 accounts as analysed by this site.

Policies the charity declares

In its annual return the charity told the Commission that it has the policies listed below. This is self-declared: it is not verified by the Commission or by this site, and it is not evidence of how a policy works in practice.

• Bullying and harassment policy and procedures
• Complaints handling
• Complaints policy and procedures
• Conflicting interests
• Financial reserves policy and procedures
• Internal charity financial controls policy and procedures
• Internal risk management policy and procedures
• Investment
• Paying staff
• Risk management
• Safeguarding policy and procedures
• Safeguarding vulnerable beneficiaries
• Serious incident reporting policy and procedures
• Social media policy and procedures
• Trustee conflicts of interest policy and procedures
• Trustee expenses policy and procedures
• Volunteer management

Public-sector contracts awarded

From the official Contracts Finder and Find a Tender notices (supplier matched by exact registered name). Contract income is distinct from grants.

Structured financials (annual return, FY ending 30/03/2024)

Reported reserves equal ~1.8 months of spending — in the bottom quarter for charities its size (median 4.8 months; benchmarks).

Per its annual return, largest income source: Charitable activities (85% of income) — components as reported reconcile to the return’s total income; not from the accounts narrative.

Per its annual return, cost of raising funds: 7.9% of total income — above the median for charities its size (5.2%) (benchmarks).

Register events

• Received assets from another charity (23/01/2026) — per the register’s event history; asset transfers typically record mergers or reorganisations.
• Received assets from another charity (07/11/2014) — per the register’s event history; asset transfers typically record mergers or reorganisations.
• Received assets from another charity (07/11/2014) — per the register’s event history; asset transfers typically record mergers or reorganisations.

Trustees · trustee networks

• Ben Keen
• Dr Orian Brook
• Dr Pardaad Chamsaz
• Erin Casali
• Katherine Parry
• Professor Louise Mansfield
• Richard Bruce Paterson
• Robert West

Trustee list from the Charity Commission register (current, not historical).

Operates in: Throughout England And Wales

Income and spending

Common questions

Funders of similar charities

Funders whose accounts show grants to charities similar to this one (and no recorded grant to this charity) — a starting list for fundraisers.

Charities like this

Semantically similar by activities and financial character, from our analysed corpus. Compare with RAOS MUSICAL THEATRE COMPANY.

• RAOS MUSICAL THEATRE COMPANY income £117k
• AUDIOACTIVE income £1.4m
• THEATRE-RITES income £278k
• GABRIELI income £994k
• PEOPLE'S THEATRE ARTS GROUP LIMITED income £345k
• THIS GENERATION MINISTRY LIMITED income £126k

Side by side with its peers

Each row is that charity’s latest analysed filing; every value is quote-backed on its own page.