THE AUDIENCE AGENCY
Support services for Arts, Cultural & Heritage organisations.
Financial health, per its FY2023 accounts
The accounts state that the charity reported a group deficit of £422,151 for the year ended 30 March 2023, driven by increased expenditure and an impairment of intangible assets. Despite the deficit, the trustees confirm the organization is a going concern, supported by unrestricted reserves of £940,800, although these are noted to be below the board's policy target of approximately £800,000 for three months' running costs.
What the accounts disclose
“In the band £60,001 - £70,000 2 2” — page 29
“Expenditure on: Raising funds 7 1,085,393 - 1,085,393 555,758”
“At the period end, total unrestricted reserves were £941k which included £269k of fixed assets. Free reserves were therefore £672k. Our most recent calculation is that three months' running costs would be approximately £800k.” — page 8
Year-over-year changes
- Reserves position vs the charity's own policy moved from "above" (FY2022) to "below" (FY2023).
Public-sector contracts awarded
| Buyer | Contract | Awarded | Value |
|---|---|---|---|
| Historic England | Knowing the Heritage Sector Phase 4 - catalogue of heritage enterprises in England - UID 148 - AWARD | 24/07/2026 | £230k |
Structured financials (annual return, FY ending 30/03/2024)
Register events
- Received assets from another charity (23/01/2026)
- Received assets from another charity (07/11/2014)
- Received assets from another charity (07/11/2014)
Trustees
- Ben Keen
- Dr Orian Brook
- Dr Pardaad Chamsaz
- Erin Casali
- Katherine Parry
- Professor Louise Mansfield
- Richard Bruce Paterson
- Robert West
Income and spending
| Financial year end | Income | Spending |
|---|---|---|
| 30/03/2025 | — | — |
| 30/03/2024 | £2.7m | £3.1m |
| 30/03/2023 | £3.4m | £3.8m |
| 30/03/2022 | £3.2m | £3.0m |
| 30/03/2021 | £2.8m | £2.5m |
Common questions
Is THE AUDIENCE AGENCY financially healthy?
Per its FY2023 accounts: The accounts state that the charity reported a group deficit of £422,151 for the year ended 30 March 2023, driven by increased expenditure and an impairment of intangible assets. Despite the deficit, the trustees confirm the organization is a going concern, supported by unrestricted reserves of £940,800, although these are noted to be below the board's policy target of approximately £800,000 for three months' running costs. Its FY2023 accounts were audited by Cooper Parry Group Limited.
What does the highest-paid employee of THE AUDIENCE AGENCY earn?
Per its FY2023 accounts, the highest-paid employee was in the £60,001 - £70,000 band.
Funders of similar charities
| Funder | Similar charities funded | Amount to them |
|---|---|---|
| MARIA BJORNSON MEMORIAL FUND | 2 | £10k |
| THE JOHN THAW FOUNDATION | 2 | £8k |
| BAGRI FOUNDATION | 1 | £698k |
| IMPETUS - THE PRIVATE EQUITY FOUNDATION | 1 | £289k |
| THE YOUTH ENDOWMENT FUND CHARITABLE TRUST | 1 | £289k |
| THE NATIONAL FOUNDATION FOR YOUTH MUSIC | 1 | £110k |
| YOUNG CAMDEN FOUNDATION | 1 | £51k |
| THE VINEHILL TRUST | 1 | £50k |
Charities like this
- AUDIOACTIVE
- THEATRE-RITES
- GABRIELI
- PEOPLE'S THEATRE ARTS GROUP LIMITED
- ENGLISH TOURING THEATRE LIMITED
- ROYAL CHORAL SOCIETY LIMITED
Side by side with its peers
| Charity | Income | Top pay band | Staff >£60k | Reserves vs policy | Fundraising cost | Going concern |
|---|---|---|---|---|---|---|
| THE AUDIENCE AGENCY | £2.7m | £60,001 - £70,000 | — | below | 31.9% | no doubt |
| AUDIOACTIVE | £1.4m | — | 0 | above | — | no doubt |
| THEATRE-RITES | £278k | — | 0 | unclear | — | no doubt |
| GABRIELI | £994k | — | 0 | unclear | — | no doubt |
| PEOPLE'S THEATRE ARTS GROUP LIMITED | £345k | — | 0 | unclear | — | no doubt |
| ENGLISH TOURING THEATRE LIMITED | £1.2m | — | — | unclear | — | no doubt |