THE LORD MAYOR'S APPEAL

Registered charity 1148976 · accounts filings on the Charity Commission register

To hold fundraising events and encourage philanthropy in the City of London and donate the proceeds to beneficiaries for Health, Young People, Culture, Sport, Community Development, The Armed Forces and similar Public Services.

Causes: Education/training · The Advancement Of Health Or Saving Of Lives · The Prevention Or Relief Of Poverty · Arts/culture/heritage/science · Environment/conservation/heritage · Grant history (this charity is a funder) · website · Get email alerts

Latest income
£1.8m
Latest spending
£2.0m
Registered
2012
Accounts read
FY2024

Financial health, per its FY2024 accounts

The accounts state that unrestricted reserves stood at £656,534 at the year end, which is above the stated reserves policy target of the lower of £25,000 or 1.5% of net funds raised. The charity reported a net movement in funds of £(218,719) for the year, resulting in a decrease in total funds from the previous year.

Automated summary of the FY2024 accounts; the evidenced findings below carry the verbatim passages.

What the accounts disclose

Highest-paid employee band: £100,001 - £110,000 — in the top quarter for charities its size (median £70k)
“In the band £100,001 - £110,000” — page 26
Per its FY2024 accounts as filed with the Charity Commission.
Fundraising cost ratio: 40.2% of fundraised income, as disclosed
“The total income was £1,765,423 less expenditure on raising funds of £709,570”
Per its FY2024 accounts as filed with the Charity Commission.
Reserves policy: the lower of £25,000 or 1.5% of the net sum raised for each year (held: £657k)
“It is presently the policy of TLMA to build up reserves (held in a separate account) to deal with the peaks of expenditure and troughs of income through retaining the lower of £25,000 or 1.5% of the net sum raised for each year.” — page 10
Per its FY2024 accounts as filed with the Charity Commission.
Trading subsidiary: Lord Mayor's Appeal Trading Limited
“The Lord Mayor’s Appeal Trading Limited was registered on 1 December 2018 and is VAT registered. All trading income from events, membership/sponsorship (We Can Be) is through the trading company.” — page 4
Per its FY2024 accounts as filed with the Charity Commission.

Accounts audited by Kreston Reeves LLP. Discloses 5 of 6 completeness components.

Public fundraising profile: JustGiving — The Lord Mayor's Appeal (matched by registered charity number).

Leadership, per the charity’s website

Listed on the charity’s own website when we last crawled it; roles may have changed. Pay-band disclosures above are anonymous statutory disclosures and are not attributed to any named individual.

Funders the charity credits

Named as funders/supporters on the charity’s own website (the charity’s claim, distinct from accounts-verified grants).

Public profiles (found on the charity’s own website): instagram

Structured financials (annual return, FY ending 30/11/2024)

Total income
£1.8m
Total spending
£2.0m
Cost of raising funds
£443k
Reserves (reported)
£220k
Employees
12

Reported reserves equal ~1.3 months of spending — in the bottom quarter for charities its size (median 4.8 months; benchmarks).

Per its annual return, largest income source: Donations and legacies (62% of income) — components as reported reconcile to the return’s total income; not from the accounts narrative.

Per its annual return, cost of raising funds: 25.1% of total income — in the top quarter for charities its size (median 5.2%) (benchmarks).

Trustees · trustee networks

Trustee list from the Charity Commission register (current, not historical).

Operates in: City Of London

Income and spending

Financial year endIncomeSpending
30/11/2024£1.8m£2.0m
30/11/2023£2.8m£3.1m
30/11/2022£2.2m£2.2m
30/11/2021£2.9m£2.5m
30/11/2020£2.4m£2.9m

Common questions

Is THE LORD MAYOR'S APPEAL financially healthy?

Per its FY2024 accounts: The accounts state that unrestricted reserves stood at £656,534 at the year end, which is above the stated reserves policy target of the lower of £25,000 or 1.5% of net funds raised. The charity reported a net movement in funds of £(218,719) for the year, resulting in a decrease in total funds from the previous year. Its FY2024 accounts were audited by Kreston Reeves LLP.

What does the highest-paid employee of THE LORD MAYOR'S APPEAL earn?

Per its FY2024 accounts, the highest-paid employee was in the £100,001 - £110,000 band.

Who funds THE LORD MAYOR'S APPEAL?

Funders whose own accounts filings name THE LORD MAYOR'S APPEAL as a grant recipient include THE DISTILLERS' CHARITY, THE COMPANY OF CHARTERED SURVEYORS CHARITABLE TRUST FUND (1992), THE GIRDLERS' COMPANY CHARITABLE TRUST, THE PWC FOUNDATION, The Goldsmiths' Foundation.

Known funders

Grants to this charity found in funders’ own accounts filings.

FunderYearAmountPurpose (as stated by the funder)
THE DISTILLERS' CHARITYFY2022£139kCity & Livery Charities
THE COMPANY OF CHARTERED SURVEYORS CHARITABLE TRUST FUND (1992)FY2023£110kCity
THE DISTILLERS' CHARITYFY2024£30kCity & Livery Giving
THE GIRDLERS' COMPANY CHARITABLE TRUSTFY2022£15k
THE PWC FOUNDATIONFY2025£10ksocial mobility
THE DISTILLERS' CHARITYFY2025£10kCity & Livery Giving
THE DISTILLERS' CHARITYFY2023£10kCity & Livery Giving
The Goldsmiths' FoundationFY2024£10kWardens Grants
The Goldsmiths' FoundationFY2025£10kWardens
The Goldsmiths' FoundationFY2022£10kWardens
The Goldsmiths' FoundationFY2023£10kWardens
THE GIRDLERS' COMPANY CHARITABLE TRUSTFY2023£10kSelected Appeals
WORSHIPFUL COMPANY OF INSURERS CHARITABLE TRUSTFY2022£10k
THE GIRDLERS' COMPANY CHARITABLE TRUSTFY2024£10k
THE GIRDLERS' COMPANY CHARITABLE TRUSTFY2025£10k
FISHMONGERS' COMPANY'S CHARITABLE TRUSTFY2025£6kMilitary and Civic grants to organisations
FISHMONGERS' COMPANY'S CHARITABLE TRUSTFY2024£6kMilitary and Civic grants
FISHMONGERS' COMPANY'S CHARITABLE TRUSTFY2023£5kCivic and military welfare grants
THE GROCERS' CHARITYFY2024£5kRelief of Poverty
TALLOW CHANDLERS BENEVOLENT FUND NO 2FY2025£5k
THE GROCERS' CHARITYFY2023£5kYouth
FISHMONGERS' COMPANY'S CHARITABLE TRUSTFY2022£5kCivic grants
THE GROCERS' CHARITYFY2022£5kHealth
TALLOW CHANDLERS BENEVOLENT FUND NO 2FY2023£5k
The Merchant Taylors' FoundationFY2025£5kMiscellaneous (from unrestricted funds)
THE DYERS' COMPANY CHARITABLE TRUSTFY2023£5kThe City
TALLOW CHANDLERS BENEVOLENT FUND NO 2FY2024£5k
TALLOW CHANDLERS BENEVOLENT FUND NO 2FY2026£5k
WORSHIPFUL COMPANY OF BASKETMAKERS 2011 CHARITABLE TRUSTFY2023£5kLord Mayor's Appeal
THE DYERS' COMPANY CHARITABLE TRUSTFY2024£5kThe City
THE DYERS' COMPANY CHARITABLE TRUSTFY2022£5kThe City
THE WORSHIPFUL COMPANY OF PLAISTERERS CHARITABLE TRUSTFY2022£5kGrant from General Fund
THE GROCERS' CHARITYFY2025£5kRelief of Poverty
CHARTERED ACCOUNTANTS' LIVERY CHARITYFY2024£4kCauses related to the City and its surrounding boroughs
THE INTERNATIONAL BANKERS CHARITABLE TRUSTFY2024£4kLord Mayor's appeal
THE LANCASHIRE FOUNDATIONFY2021£4k
CHARTERED ACCOUNTANTS' LIVERY CHARITYFY2023£4kCauses related to the City of London
CHARTERED ACCOUNTANTS' LIVERY CHARITYFY2022£4kCauses related to the City and its surrounding boroughs
CHARTERED ACCOUNTANTS' LIVERY CHARITYFY2025£4kCity of London
The Merchant Taylors' FoundationFY2022£3kMiscellaneous donations
WORSHIPFUL COMPANY OF NEEDLEMAKERS CHARITABLE FUNDFY2025£3kBy Virtue of Office
THE PAVIORS' CHARITYFY2021£2kCity of London
THE INTERNATIONAL BANKERS CHARITABLE TRUSTFY2022£2kLord Mayor's appeal
SIR ROBERT GEFFERY'S ALMSHOUSE TRUSTFY2025£2k
THE INTERNATIONAL BANKERS CHARITABLE TRUSTFY2025£2kLord Mayor's appeal
THE COMPANY OF ARTS SCHOLARS CHARITABLE TRUSTFY2025£2k
The Worshipful Company of Turners Charitable TrustFY2023£2kAwards and donations
THE INTERNATIONAL BANKERS CHARITABLE TRUSTFY2023£2kLord Mayor's appeal
THE PAVIORS' CHARITYFY2022£2k
THE COMPANY OF ARTS SCHOLARS CHARITABLE TRUSTFY2023£2kCharitable causes promoted by the incumbent Lord Mayor

Funders of similar charities

Funders whose accounts show grants to charities similar to this one (and no recorded grant to this charity) — a starting list for fundraisers.

Charities like this

Semantically similar by activities and financial character, from our analysed corpus. Compare with THE MAYOR'S FUND FOR LONDON.

Side by side with its peers

CharityIncomeTop pay bandStaff >£60kReserves vs policyFundraising costGoing concern
THE LORD MAYOR'S APPEAL£1.8m£100,001 - £110,000—unclear40.2%no doubt
THE MAYOR'S FUND FOR LONDON FY2024£2.9m——unclear—no doubt
WIRRAL MAYORS CHARITY FY2025£113k—0above—no doubt
THE MAYOR OF LONDON'S FUND FOR YOUNG MUSICIANS FY2025£878k£70,001 - £80,0001above—no doubt
THE MAYOR OF WIGAN'S CHARITY APPEAL FY2025£105k—0unclear—no doubt
CREATE SPACE LONDON FY2025£132k—0unclear—no doubt

Each row is that charity’s latest analysed filing; every value is quote-backed on its own page.