THE LORD MAYOR'S APPEAL
To hold fundraising events and encourage philanthropy in the City of London and donate the proceeds to beneficiaries for Health, Young People, Culture, Sport, Community Development, The Armed Forces and similar Public Services.
Financial health, per its FY2024 accounts
The accounts state that unrestricted reserves stood at £656,534 at the year end, which is above the stated reserves policy target of the lower of £25,000 or 1.5% of net funds raised. The charity reported a net movement in funds of £(218,719) for the year, resulting in a decrease in total funds from the previous year.
What the accounts disclose
“In the band £100,001 - £110,000” — page 26
“The total income was £1,765,423 less expenditure on raising funds of £709,570”
“It is presently the policy of TLMA to build up reserves (held in a separate account) to deal with the peaks of expenditure and troughs of income through retaining the lower of £25,000 or 1.5% of the net sum raised for each year.” — page 10
“The Lord Mayor’s Appeal Trading Limited was registered on 1 December 2018 and is VAT registered. All trading income from events, membership/sponsorship (We Can Be) is through the trading company.” — page 4
Leadership, per the charity’s website
- Alderwoman Dame Susan Langley DBE — The Rt Hon The Lady Mayor of the City of London
Funders the charity credits
- Aon
Structured financials (annual return, FY ending 30/11/2024)
Trustees
- ALASTAIR JOHN NAISBITT KING
- Alderman Timothy Russell Hailes
- Bronislaw Masojada
- Edward Charles Braham
- Lidia Bozhevolnaya
- Sir David Wootton
- Tangy Cathleen Morgan
Income and spending
| Financial year end | Income | Spending |
|---|---|---|
| 30/11/2024 | £1.8m | £2.0m |
| 30/11/2023 | £2.8m | £3.1m |
| 30/11/2022 | £2.2m | £2.2m |
| 30/11/2021 | £2.9m | £2.5m |
| 30/11/2020 | £2.4m | £2.9m |
Common questions
Is THE LORD MAYOR'S APPEAL financially healthy?
Per its FY2024 accounts: The accounts state that unrestricted reserves stood at £656,534 at the year end, which is above the stated reserves policy target of the lower of £25,000 or 1.5% of net funds raised. The charity reported a net movement in funds of £(218,719) for the year, resulting in a decrease in total funds from the previous year. Its FY2024 accounts were audited by Kreston Reeves LLP.
What does the highest-paid employee of THE LORD MAYOR'S APPEAL earn?
Per its FY2024 accounts, the highest-paid employee was in the £100,001 - £110,000 band.
Who funds THE LORD MAYOR'S APPEAL?
Funders whose own accounts filings name THE LORD MAYOR'S APPEAL as a grant recipient include THE DISTILLERS' CHARITY, THE COMPANY OF CHARTERED SURVEYORS CHARITABLE TRUST FUND (1992), THE GIRDLERS' COMPANY CHARITABLE TRUST, THE PWC FOUNDATION, The Goldsmiths' Foundation.
Known funders
Funders of similar charities
| Funder | Similar charities funded | Amount to them |
|---|---|---|
| THE CHILDHOOD TRUST | 2 | £310k |
| The Portal Trust | 2 | £109k |
| THE BERKELEY CHARITABLE FOUNDATION | 1 | £743k |
| THE KARLSSON JATIVA CHARITABLE FOUNDATION | 1 | £252k |
| THE ROTHSCHILD FOUNDATION | 1 | £100k |
| JACK PETCHEY FOUNDATION | 1 | £90k |
| GENESIS AMERICA (UK) LIMITED | 1 | £77k |
| THE FOYLE FOUNDATION | 1 | £75k |
Charities like this
- THE MAYOR'S FUND FOR LONDON
- WIRRAL MAYORS CHARITY
- THE MAYOR OF LONDON'S FUND FOR YOUNG MUSICIANS
- THE MAYOR OF WIGAN'S CHARITY APPEAL
- CREATE SPACE LONDON
- LORD MAYOR OF MANCHESTER'S CHARITY APPEAL TRUST
Side by side with its peers
| Charity | Income | Top pay band | Staff >£60k | Reserves vs policy | Fundraising cost | Going concern |
|---|---|---|---|---|---|---|
| THE LORD MAYOR'S APPEAL | £1.8m | £100,001 - £110,000 | — | unclear | 40.2% | no doubt |
| THE MAYOR'S FUND FOR LONDON | £2.9m | — | — | unclear | — | no doubt |
| WIRRAL MAYORS CHARITY | £113k | — | 0 | above | — | no doubt |
| THE MAYOR OF LONDON'S FUND FOR YOUNG MUSICIANS | £878k | £70,001 - £80,000 | 1 | above | — | no doubt |
| THE MAYOR OF WIGAN'S CHARITY APPEAL | £105k | — | 0 | unclear | — | no doubt |
| CREATE SPACE LONDON | £132k | — | 0 | unclear | — | no doubt |