THE STORY OF CHRISTMAS

Registered charity 1145066 · accounts filings on the Charity Commission register

In accordance with its constitution, the company seeks to produce the annual event known as 'The Story of Christmas' and, through the production of this event, to raise funds in the form of donations and gifts of sponsorship.

Causes: The Prevention Or Relief Of Poverty · Accommodation/housing · Grant history (this charity is a funder) · website · Get email alerts

Latest income
£1.1m
Latest spending
£1.1m
Registered
2011
Accounts read
FY2025

Financial health, per its FY2025 accounts

The accounts state that unrestricted reserves decreased to £122,613 from £139,325 in the prior year, resulting in a net movement in funds of a deficit of £16,712. The trustees confirm that the charity has adequate resources to continue as a going concern and maintain a reserves policy to cover one year of operations and annual event liabilities. Total income for the year was £1,064,363, with charitable activities generating £799,694 and donations totaling £261,292.

Automated summary of the FY2025 accounts; the evidenced findings below carry the verbatim passages.

What the accounts disclose

Related-party transaction: Sale of surplus champagne to four trustees at cost, no profit.
“During the year, The Charity sold surplus champagne from a fundraising event to four trustees. The total value of the champagne sold was £1,920, and the sales were made at cost, with no profit or personal benefit to the trustees. The champagne was offered for sale to all trustees, committee members, and Vice-Presidents on equal terms.” — page 26
“A number of trustees and their related parties gave donations and gifts in the period totalling £100,866 (2024: £65,400)” — page 26
Per its FY2025 accounts as filed with the Charity Commission.
Related-party transaction: Donations and gifts from trustees and related parties.
“During the year, The Charity sold surplus champagne from a fundraising event to four trustees. The total value of the champagne sold was £1,920, and the sales were made at cost, with no profit or personal benefit to the trustees. The champagne was offered for sale to all trustees, committee members, and Vice-Presidents on equal terms.” — page 26
“A number of trustees and their related parties gave donations and gifts in the period totalling £100,866 (2024: £65,400)” — page 26
Per its FY2025 accounts as filed with the Charity Commission.
Related-party transaction: Remuneration to key management personnel.
“During the year, The Charity sold surplus champagne from a fundraising event to four trustees. The total value of the champagne sold was £1,920, and the sales were made at cost, with no profit or personal benefit to the trustees. The champagne was offered for sale to all trustees, committee members, and Vice-Presidents on equal terms.” — page 26
“A number of trustees and their related parties gave donations and gifts in the period totalling £100,866 (2024: £65,400)” — page 26
Per its FY2025 accounts as filed with the Charity Commission.

Accounts audited by Kreston Reeves Audit LLP. Discloses 4 of 6 completeness components.

In the news

Recent coverage mentioning this charity by name (automated match; headlines belong to their publishers).

Public fundraising profile: JustGiving — The Story of Christmas Appeal (matched by registered charity number).

Leadership, per the charity’s website

Listed on the charity’s own website when we last crawled it; roles may have changed. Pay-band disclosures above are anonymous statutory disclosures and are not attributed to any named individual.

Structured financials (annual return, FY ending 30/06/2025)

Total income
£1.1m
Total spending
£1.1m
Cost of raising funds
£395k
Reserves (reported)
£100k
Employees
0

Reported reserves equal ~1.1 months of spending — in the bottom quarter for charities its size (median 4.8 months; benchmarks).

Per its annual return, largest income source: Charitable activities (75% of income) — components as reported reconcile to the return’s total income; not from the accounts narrative.

Per its annual return, cost of raising funds: 37.1% of total income — above the 90th percentile for charities its size (median 5.2%) (benchmarks).

Register events

Trustees · trustee networks

Trustee list from the Charity Commission register (current, not historical).

Operates in: Throughout London

Income and spending

Financial year endIncomeSpending
30/06/2025£1.1m£1.1m
30/06/2024£891k£845k
30/06/2023£826k£855k
30/06/2022£656k£732k
30/06/2021£397k£358k

Common questions

Is THE STORY OF CHRISTMAS financially healthy?

Per its FY2025 accounts: The accounts state that unrestricted reserves decreased to £122,613 from £139,325 in the prior year, resulting in a net movement in funds of a deficit of £16,712. The trustees confirm that the charity has adequate resources to continue as a going concern and maintain a reserves policy to cover one year of operations and annual event liabilities. Total income for the year was £1,064,363, with charitable activities generating £799,694 and donations totaling £261,292. Its FY2025 accounts were audited by Kreston Reeves Audit LLP.

Who funds THE STORY OF CHRISTMAS?

Funders whose own accounts filings name THE STORY OF CHRISTMAS as a grant recipient include THE PWC FOUNDATION, THE TIM HENMAN FOUNDATION, THE PERSIMMON CHARITABLE FOUNDATION, GOWLING WLG (UK) CHARITABLE TRUST.

Known funders

Grants to this charity found in funders’ own accounts filings.

FunderYearAmountPurpose (as stated by the funder)
THE PWC FOUNDATIONFY2025£17kother charitable activities
THE PWC FOUNDATIONFY2023£15kenvironmental and other charitable activities
THE TIM HENMAN FOUNDATIONFY2025£12kDonations from corporations and trusts
THE PERSIMMON CHARITABLE FOUNDATIONFY2023£3krelieves poverty amongst homeless individuals
THE PERSIMMON CHARITABLE FOUNDATIONFY2024£3kNot specified in the list of grants paid.
GOWLING WLG (UK) CHARITABLE TRUSTFY2024£500
GOWLING WLG (UK) CHARITABLE TRUSTFY2023£500
GOWLING WLG (UK) CHARITABLE TRUSTFY2022£500

Funders of similar charities

Funders whose accounts show grants to charities similar to this one (and no recorded grant to this charity) — a starting list for fundraisers.

Charities like this

Semantically similar by activities and financial character, from our analysed corpus. Compare with FEEDING COVENTRY.

Side by side with its peers

CharityIncomeTop pay bandStaff >£60kReserves vs policyFundraising costGoing concern
THE STORY OF CHRISTMAS£1.1m—0unclear—no doubt
FEEDING COVENTRY FY2025£681k——unclear—no doubt
CHARITABLE GIVING FY2025£708k—0unclear—no doubt
HOPE COMMUNITY TRUST FY2025£113k—0unclear—no doubt
BRENT COMMUNITY TRANSPORT FY2025£1.0m—0unclear—no doubt
KINGS SUTTON PLAYGROUP FY2025£183k—0unclear—no doubt

Each row is that charity’s latest analysed filing; every value is quote-backed on its own page.