HELP FOR HEROES

Registered charity 1120920 · accounts filings on the Charity Commission register · Wikidata: Q5710145 · Wikipedia · also registered in Scotland as SC044984 (OSCR)

We work closely with the Armed Forces, other Service Charities and organisations to provide direct,practical support for our wounded, injured and sick via Help for Heroes Recovery Centres across the UK, grants to individuals, grants to other organisations and the Help for Heroes fellowships (the Band of Brothers and Band of Sisters).

Objects

2.1) TO ASSIST PERSONS WHO ARE CURRENTLY SERVING OR WHO HAVE SERVED IN THE ARMED FORCES, AND THEIR DEPENDENTS, BY ADVANCING ANY LAWFUL CHARITABLE PURPOSE AT THE DISCRETION OF THE TRUSTEES AND IN PARTICULAR BUT NOT EXCLUSIVELY 2.1.1) TO PROMOTE AND PROTECT THE HEALTH OF THOSE THAT HAVE BEEN WOUNDED OR INJURED WHILST SERVING IN THE ARMED FORCES THROUGH THE PROVISION OF FACILITIES, EQUIPMENT OR SERVICES FOR THEIR REHABILITATION; AND 2.1.2) TO MAKE GRANTS TO OTHER CHARITIES WHO ASSIST MEMBERS OF THE ARMED FORCES AND THEIR DEPENDANTS 2.2) TO PROMOTE AND PROTECT THE HEALTH OF THOSE THAT HAVE BEEN WOUNDED OR INJURED WHILST PROVIDING SERVICES TO, OR IN CONJUNCTION WITH, AND IN EITHER CASE UNDER THE DIRECTION OF THE COMMANDER OF, THE ARMED FORCES, IN AN AREA OF CONFLICT OR WAR AND TO PROVIDE BENEFITS TO THE DEPENDENTS OF SUCH PERSONS WHO ARE IN NEED.

Area of benefit: NATIONAL

The charity’s charitable objects and area of benefit, quoted from its governing document as held on the Charity Commission register.

Causes: Education/training · The Advancement Of Health Or Saving Of Lives · Disability · Accommodation/housing · Other Charitable Purposes · Grant history (this charity is a funder) · website · Get email alerts

Registered contact address: Wiltshire, South West, England (from the postcode on the register)

Received the assets of HELP FOR HEROES RECOVERY (charity 1143004) — merger registered 13/08/2025.

Source: Charity Commission register of merged charities (OGL v3.0).

Latest income

£22.8m

Latest spending

£23.0m

Registered

2007

Accounts read

FY2025

Financial health, per its FY2025 accounts

The accounts state that the charity holds free reserves of £52.8 million, which is above the trustees' target range of 12 to 24 months of running costs. The charity reports a net expenditure for the year of £1.7 million, largely driven by an unrealised loss on investments of £1.5 million, while total income reached £22.8 million. The trustees confirm that the charity is in a strong financial position with adequate liquidity to continue operating as a going concern.

Automated summary of the FY2025 accounts; the evidenced findings below carry the verbatim passages.

What the accounts disclose

Reserves policy: 12 to 24 months running costs (held: £52.8m)

“it was agreed that given the ongoing international conflict and the uncertain economic situation in the UK, it was appropriate to retain free reserves at a level that would support 12 to 24 months running costs to secure our stability as a charity.”

Per its FY2025 accounts as filed with the Charity Commission.

Related-party transaction: Intercompany transactions between Charity and subsidiary Help for Heroes Trading Limited

“The net of costs recharged between the Charity and its subsidiary, Help for Heroes Trading Limited, was £125,900 (2024: £44,200). At 30 September 2025, Help for Heroes had an intercompany debtor due from Help for Heroes Trading Limited of £482,600 (2024: £544,100).”

“During the year, Help for Heroes was charged £382 (2024: £240) by King’s College London for conference costs. During the year, Nicola Fear was a Trustee of Help for Heroes and an employee of King’s College London.”

Per its FY2025 accounts as filed with the Charity Commission.

Related-party transaction: Conference costs charged by King's College London to a Trustee's employer

“The net of costs recharged between the Charity and its subsidiary, Help for Heroes Trading Limited, was £125,900 (2024: £44,200). At 30 September 2025, Help for Heroes had an intercompany debtor due from Help for Heroes Trading Limited of £482,600 (2024: £544,100).”

“During the year, Help for Heroes was charged £382 (2024: £240) by King’s College London for conference costs. During the year, Nicola Fear was a Trustee of Help for Heroes and an employee of King’s College London.”

Per its FY2025 accounts as filed with the Charity Commission.

Governance: Serious incident reported to Charity Commission

“During the last year we have referred one serious incident to the Charity Commission. After providing the outcomes of our internal review, no further actions were required.”

Per its FY2025 accounts as filed with the Charity Commission.

Trading subsidiary: Help for Heroes Trading Limited

“Help for Heroes Trading Limited is registered in England and Wales as a private limited company, number 06380957.”

Per its FY2025 accounts as filed with the Charity Commission.

Accounts audited by HaysMac LLP. Discloses 4 of 6 completeness components.

Policies the charity declares

In its annual return the charity told the Commission that it has the policies listed below. This is self-declared: it is not verified by the Commission or by this site, and it is not evidence of how a policy works in practice.

Bullying and harassment policy and procedures
Campaigns and political activity policy and procedures
Complaints handling
Complaints policy and procedures
Conflicting interests
Financial reserves policy and procedures
Internal charity financial controls policy and procedures
Internal risk management policy and procedures
Investing charity funds policy and procedures
Investment
Paying staff
Risk management
Safeguarding policy and procedures
Safeguarding vulnerable beneficiaries
Serious incident reporting policy and procedures
Social media policy and procedures
Trustee conflicts of interest policy and procedures
Trustee expenses policy and procedures
Volunteer management

From the charity’s annual return (Part A, self-declared)

Answers and figures the charity gave in Part A of its annual return to the Charity Commission. They are self-declared: not verified by the Commission or by this site. Only positive answers and figures are listed; items not listed are simply not shown.

Self-declared on the annual return for the financial year ending 30/09/2025

Volunteers: 46
Government income: £1,407,646 — grants £1,407,646 (1); 6% of the £22,775,263 total gross income on the same return
Employees paid over £60,000: 22 (£60,001–£70,000: 11; £70,001–£80,000: 6; £80,001–£90,000: 1; £100,001–£110,000: 2; £110,001–£120,000: 1; £130,001–£140,000: 1)
Has a trading subsidiary

Self-declared on the annual return for the financial year ending 30/09/2024

Volunteers: 6
Government income: £584,162 — grants £584,162 (1); 3% of the £18,673,886 total gross income on the same return
Employees paid over £60,000: 19 (£60,001–£70,000: 11; £70,001–£80,000: 2; £80,001–£90,000: 1; £90,001–£100,000: 2; £100,001–£110,000: 1; £110,001–£120,000: 1; £120,001–£130,000: 1)
Has a trading subsidiary

Self-declared on the annual return for the financial year ending 30/09/2023

Volunteers: 8
Employees paid over £60,000: 16 (£60,001–£70,000: 7; £70,001–£80,000: 4; £80,001–£90,000: 1; £90,001–£100,000: 2; £100,001–£110,000: 1; £120,001–£130,000: 1)
Has a trading subsidiary

Source: this charity’s annual returns on the Charity Commission register.

In the news

Recent coverage mentioning this charity by name (automated match; headlines belong to their publishers).

EXCLUSIVE: Pub groups unite behind Help for Heroes campaign morningadvertiser.co.uk · 14/10/2026
Help for Heroes "40,000 strong" McCann UK campaignlive.co.uk · 01/10/2026
Minister meets veterans taking part in Help for Heroes sports event communities-ni.gov.uk · 28/09/2026
24-hour hockey tournament is held for Help for Heroes guernseypress.com · 10/09/2026
Malvern Hills Challenge returns to raise money for Help for Heroes malverngazette.co.uk · 10/09/2026
Help For Heroes secures £1.6m partnership with Skipton Building Society - Cobseo cobseo.org.uk · 04/09/2026
Help For Heroes Go Off-Road With Land Rover Experience Solihull media.jlr.com · 27/08/2026
Redditch Amazon staff climb Snowdon for Help for Heroes redditchadvertiser.co.uk · 26/08/2026

Corporate structure

Registered company of the charity Companies House 06363256
Trading subsidiary: HELP FOR HEROES TRADING LIMITED Companies House 06380957 · Financial health read from its filings

HELP FOR HEROES TRADING LIMITED — per its own Companies House accounts

Turnover: £942k
Profit before tax: £-16k
Profits are covenanted to parent charity; also, a charity loan of £370k (2024: £370k) is owed to the parent group undertaking.

Public fundraising profile: JustGiving — Help for Heroes (matched by registered charity number).

Funders the charity credits

Named as funders/supporters on the charity’s own website (the charity’s claim, distinct from accounts-verified grants).

BAE Systems — “With £300,000 donated to Help for Heroes, BAE Systems is playing a vital role in enabling this life-changing work, supporting veterans with …” (source page)
Tesco — “Help for Heroes is proud to announce a new three-year partnership with Tesco’s Armed Forces Network.” (source page)
Cotton Traders — “We’re thrilled to embark on a new chapter in this incredible journey as Cotton Traders becomes the official sponsor of our Community Sports …” (source page)
CDW — “AI powered Intel technology will empower Help for Heroes staff to support even more U.K veterans.” (source page)
Ambassador Cruise Line — “We’re proud to be announce the launch of Ambassador Cruise Line’s Supper Club in support of Help for Heroes! Together, we’re raising vital f…” (source page)
Rontec — “We’re proud to announce a new partnership launching on 1st September, as we team up with Rontec and Pennies to support veterans and their fa…” (source page)
Pennies — “We're proud to annouce our partnership with Rontec through Pennies to support with just a tap.” (source page)
Ramco — “Our new partnership with Ramco turning ex-military textiles into contemporary fashion while creating new opportunities for veterans.” (source page)
Toyota — “A huge thank you to Toyota Motor Manufacturing UK for their incredible support as they select us as their Charity of the Year.” (source page)
TG Jones — “Since partnering with Help for Heroes in 2014, TG Jones has raised over an impressive £71,000.” (source page)
ACS Clothing — “ACS Clothing has been supporting our Armed Forces community since 2012” (source page)
Alf Turner — “Alf Turner has supported us since 2012” (source page)
NEXT — “Our partnership with NEXT aims to support Help for Heroes in its essential mission of assisting veterans and their families.” (source page)
Ground Control — “We’re excited to join forces with Ground Control, who will be supporting us as their Charity of the Year.” (source page)
Tesco Armed Forces Network — “Help for Heroes is proud to announce a new, three-year partnership with Tesco’s Armed Forces Network.” (source page)

Company officers (Companies House)

Current officers of the charity’s own company per the Companies House register, cross-checked against the Charity Commission trustee list by name. A director not on the trustee list is usually a timing or naming difference between the two registers — check both records before drawing conclusions.

TUCKER, Warren Gordon — director, appointed 01/08/2026on trustee list
FOSTER, Paul Guy — director, appointed 18/05/2026on trustee list
PULLEN, Christopher Mark — director, appointed 09/01/2026on trustee list
LEWIS, Tracy — director, appointed 21/10/2024on trustee list
WESTWOOD, Christopher John — director, appointed 01/09/2024on trustee list
BAGGALEY, Martin Roger, Dr — director, appointed 01/09/2024on trustee list
ROSE, Alison, Dame — director, appointed 01/09/2024on trustee list
BIRCHALL, Emma Christina — director, appointed 30/09/2022on trustee list
CRAMER, Shirley Christine — director, appointed 10/03/2022on trustee list
WILSONS (COMPANY SECRETARIES) LIMITED — corporate secretary, appointed 06/09/2007

Official officers record.

Property (HM Land Registry)

2 registered titles in England and Wales held by the charity’s company or corporate body (0 freehold). All charity-held property. Contains HM Land Registry data © Crown copyright, OGL v3.0.

Trustpilot: Help for Heroes scores 1.7/5 from 33 reviews (source) — reviews usually concern the charity’s shops or services, not its charitable performance.

Public profiles (found on the charity’s own website): facebook · instagram

Advertised salaries (public job ads)

Roles this charity has advertised on CharityJob, matched on the exact employer name. A different source from the statutory pay bands above: these are asking salaries for vacancies, not what anyone was paid.

Community Occupational Therapist — £43,487 per year · Remote · posted 2 days ago (seen 16/09/2026)

Structured financials (annual return, FY ending 30/09/2025)

Total income

£22.8m

Total spending

£23.0m

Cost of raising funds

£9.0m

Reserves (reported)

£52.8m

Employees

288

Reported reserves equal ~27.6 months of spending — in the top quarter for charities its size (median 4.6 months; benchmarks).

Per its annual return, cost of raising funds: 39.4% of total income — above the 90th percentile for charities its size (median 3.7%) (benchmarks).

Register events

Received assets from another charity (08/07/2025) — per the register’s event history; asset transfers typically record mergers or reorganisations.
Received assets from another charity (12/05/2025) — per the register’s event history; asset transfers typically record mergers or reorganisations.
Received assets from another charity (30/07/2024) — per the register’s event history; asset transfers typically record mergers or reorganisations.
Received assets from another charity (24/01/2024) — per the register’s event history; asset transfers typically record mergers or reorganisations.
Received assets from another charity (11/01/2022) — per the register’s event history; asset transfers typically record mergers or reorganisations.
Received assets from another charity (12/05/2021) — per the register’s event history; asset transfers typically record mergers or reorganisations.

Trustees · trustee networks

Warren Tuckerchair
Christopher John Westwood
Christopher Mark Pullen · trustee of 1 other charity
Dame Alison Marie Rose
Dr Martin Roger Baggaley
Emma Birchall
Paul Guy Foster
Shirley Christine Cramer · trustee of 1 other charity
Tracy Lewis

Trustee list from the Charity Commission register (current, not historical).

Operates in: Northern Ireland · Scotland · Throughout England And Wales

Income and spending

Financial year end	Income	Spending
30/09/2025	£22.8m	£23.0m
30/09/2024	£18.7m	£21.3m
30/09/2023	£20.4m	£18.5m
30/09/2022	£18.9m	£18.9m
30/09/2021	£18.5m	£36.3m

Common questions

Is HELP FOR HEROES financially healthy?

Per its FY2025 accounts: The accounts state that the charity holds free reserves of £52.8 million, which is above the trustees' target range of 12 to 24 months of running costs. The charity reports a net expenditure for the year of £1.7 million, largely driven by an unrealised loss on investments of £1.5 million, while total income reached £22.8 million. The trustees confirm that the charity is in a strong financial position with adequate liquidity to continue operating as a going concern. Its FY2025 accounts were audited by HaysMac LLP.

Who funds HELP FOR HEROES?

Funders whose own accounts filings name HELP FOR HEROES as a grant recipient include ARMED FORCES COVENANT FUND, Moto Foundation, THE VIOLET TRUST, THE CHARLOTTE HEBER-PERCY CHARITABLE TRUST, THE ORR MACKINTOSH FOUNDATION LIMITED.

Known funders

Grants to this charity found in funders’ own accounts filings.

Funder	Year	Amount	Purpose (as stated by the funder)
ARMED FORCES COVENANT FUND	FY2024	£2.5m	Veterans’ Mobility Fund
WARRANT OFFICERS' & SERGEANTS' MESS SCHOOL OF ELECTRICAL & MECHANICAL ENGINEERS	FY2023	Unverified read£1.1m	Charitable donations
Moto Foundation	FY2021	£200k	Charity of the Year
Moto Foundation	FY2022	£200k	Charity of the Year
Moto Foundation	FY2022	£150k	Donation
THE VIOLET TRUST	FY2025	£100k
THE BAND TRUST	FY2024	Unverified read£60k	Army and Veterans
LLOYD'S PATRIOTIC FUND	FY2023	Unverified read£45k	Small annual grant (The Contact Group)
THE PENNIES FOUNDATION	FY2025	Unverified read£29k	Grant to institution
THE CHARLOTTE HEBER-PERCY CHARITABLE TRUST	FY2025	£20k
THE ORR MACKINTOSH FOUNDATION LIMITED	FY2024	£20k
THE PENNIES FOUNDATION	FY2021	Unverified read£16k	Grant to institution
THE PAROCHIAL CHURCH COUNCIL OF THE ECCLESIASTICAL PARISH OF ALL SAINTS, FULHAM	FY2023	£15k
THE WYNDHAM CHARITABLE TRUST	FY2025	£13k
THE STRATTON NO2 CHARITABLE FUND	FY2024	£10k
THE STRATTON NO2 CHARITABLE FUND	FY2023	£8k
THE STRATTON NO2 CHARITABLE FUND	FY2022	£7k
THE WILLIAM ALLEN YOUNG CHARITABLE TRUST	FY2025	£5k
THE WARWICKSHIRE MASONIC CHARITABLE ASSOCIATION LIMITED	FY2021	£5k
THE WILLIAM ALLEN YOUNG CHARITABLE TRUST	FY2024	£5k
THE SUNRISE (SIDMOUTH) CHARITABLE TRUST	FY2024	£5k
THE CATHERINE AND ANGUS WOOD CHARITABLE TRUST	FY2026	£4k
THE WYNDHAM CHARITABLE TRUST	FY2024	£1k
THE CHAMPNISS CHARITABLE TRUST	FY2025	£1k
THE CHAMPNISS CHARITABLE TRUST	FY2024	£1k
THE EARL FITZWILLIAM CHARITABLE TRUST	FY2023	£1k
G F EYRE CHARITABLE TRUST	FY2025	£1k	Donations
THE EARL FITZWILLIAM CHARITABLE TRUST	FY2025	£1k
THE WYNDHAM CHARITABLE TRUST	FY2023	£1k
THE GEORGE CADBURY TRUST (GEORGE HENRY T AND LAURENCE J CADBURY SECTIONS)	FY2022	£1k
THE GEORGE CADBURY TRUST (GEORGE HENRY T AND LAURENCE J CADBURY SECTIONS)	FY2023	£1k
THE CHAMPNISS CHARITABLE TRUST	FY2022	£500
THE PAROCHIAL CHURCH COUNCIL OF THE ECCLESIASTICAL PARISH OF ST LAWRENCE, BOVINGDON	FY2025	£348	Charity donation
THE PAROCHIAL CHURCH COUNCIL OF THE ECCLESIASTICAL PARISH OF ST LAWRENCE, BOVINGDON	FY2023	£270	Charity
THE PAROCHIAL CHURCH COUNCIL OF THE ECCLESIASTICAL PARISH OF ST LAWRENCE, BOVINGDON	FY2021	£230	Charity
THE PAROCHIAL CHURCH COUNCIL OF THE ECCLESIASTICAL PARISH OF ALL SAINTS THORNTON HOUGH	FY2023	£200	Charitable donation
THE PAROCHIAL CHURCH COUNCIL OF THE ECCLESIASTICAL PARISH OF ST LAWRENCE, BOVINGDON	FY2024	£150	Charitable Giving / Mission & Outreach
THE PAROCHIAL CHURCH COUNCIL OF THE ECCLESIASTICAL PARISH OF ST LAWRENCE, BOVINGDON	FY2022	£150
THE JMCMRJ SORRELL FOUNDATION	FY2021	amount not stated	advancement of education

Grants marked “Unverified read” were flagged by automated checks as possibly misread from the funder’s filed accounts. They are listed, but left out of the totals, counts and funder relationships this site computes.

Government & lottery funding

Grants to this charity published as open data by government and lottery funders (360Giving).

Funder	Date	Amount	Purpose
UK government	01/04/2019	£474k	Financial Assistance/Support
UK government	01/04/2018	£400k	Financial Assistance/Support
UK government	01/04/2018	£350k	Financial Assistance/Support
UK government	—	£150k	Financial Assistance/Support

Funders of similar charities

Funders whose accounts show grants to charities similar to this one (and no recorded grant to this charity) — a starting list for fundraisers.

Funder	Similar charities funded	Amount to them
Army Benevolent Fund	2	£105k
THE PATRICK & HELENA FROST FOUNDATION	2	£90k
THE INMAN CHARITY	2	£8k
THE MICHAEL UREN FOUNDATION	1	£400k
THE SACKLER TRUST	1	£330k
THE BIG YELLOW FOUNDATION	1	£173k
BARNWOOD TRUST	1	£134k
THE WESTMINSTER FOUNDATION	1	£107k

Charities like this

Semantically similar by activities and financial character, from our analysed corpus. Compare with HOUNDS FOR HEROES.

HOUNDS FOR HEROES income £671k
HELP FOR HEALTH income £121k
THE BRIDGE FOR HEROES income £334k
HEART HEROES income £262k
VETERANS AID income £2.2m
SUPPORTING WOUNDED VETERANS LTD. income £1.3m

Side by side with its peers

Charity	Income	Top pay band	Staff >£60k	Reserves vs policy	Fundraising cost	Going concern
HELP FOR HEROES	£22.8m	—	—	above	—	no doubt
HOUNDS FOR HEROES FY2026	£671k	—	0	unclear	—	no doubt
HELP FOR HEALTH FY2025	£121k	—	0	above	—	no doubt
THE BRIDGE FOR HEROES FY2025	£334k	—	0	unclear	3.0%	no doubt
HEART HEROES FY2025	£262k	—	0	unclear	—	no doubt
VETERANS AID FY2025	£2.2m	£90,000 - £99,999	4	unclear	—	no doubt

Each row is that charity’s latest analysed filing; every value is quote-backed on its own page.