HELP FOR HEROES
Financial health, per its FY2025 accounts
The accounts state that Help for Heroes maintained a strong financial position with free reserves of £52.8 million at the year end, which the Trustees consider above the optimal range of 12 to 24 months of running costs. The charity reported a net decrease in funds of £1.7 million for the year, primarily due to investment revaluation losses, but confirmed adequate liquidity and no material uncertainties regarding its ability to continue as a going concern.
What the accounts disclose
“The net of costs recharged between the Charity and its subsidiary, Help for Heroes Trading Limited, was £125,900 (2024: £44,200). At 30 September 2025, Help for Heroes had an intercompany debtor due from Help for Heroes Trading Limited of £482,600 (2024: £544,100). Total profits gifted to the Charity by Help for Heroes Trading Limited were Nil (2024: Nil).”
“During the year, Help for Heroes was charged £382 (2024: £240) by King’s College London for conference costs. During the year, Nicola Fear was a Trustee of Help for Heroes and an employee of King’s College London.”
“The net of costs recharged between the Charity and its subsidiary, Help for Heroes Trading Limited, was £125,900 (2024: £44,200). At 30 September 2025, Help for Heroes had an intercompany debtor due from Help for Heroes Trading Limited of £482,600 (2024: £544,100). Total profits gifted to the Charity by Help for Heroes Trading Limited were Nil (2024: Nil).”
“During the year, Help for Heroes was charged £382 (2024: £240) by King’s College London for conference costs. During the year, Nicola Fear was a Trustee of Help for Heroes and an employee of King’s College London.”
“During the last year we have referred one serious incident to the Charity Commission. After providing the outcomes of our internal review, no further actions were required.”
“Help for Heroes Trading Limited is registered in England and Wales as a private limited company, number 06380957. The sale of merchandise and the licencing of our brand continue to be key focuses.”
Corporate structure
- Registered company of the charity Companies House 06363256
- Trading subsidiary: HELP FOR HEROES TRADING LIMITED Companies House 06380957
Funders the charity credits
- BAE Systems
- Tesco
- Cotton Traders
- CDW
- Ambassador Cruise Line
- Rontec
- Pennies
- Ramco
- Toyota
- TG Jones
- ACS Clothing
- Alf Turner
- NEXT
- Ground Control
- Tesco Armed Forces Network
Structured financials (annual return, FY ending 30/09/2025)
Register events
- Received assets from another charity (08/07/2025)
- Received assets from another charity (12/05/2025)
- Received assets from another charity (30/07/2024)
- Received assets from another charity (24/01/2024)
- Received assets from another charity (11/01/2022)
- Received assets from another charity (12/05/2021)
Trustees
- Warren Tuckerchair
- Christopher John Westwood
- Christopher Mark Pullen
- Dame Alison Marie Rose
- Dr Martin Roger Baggaley
- Emma Birchall
- Paul Guy Foster
- Shirley Christine Cramer
- Tracy Lewis
Income and spending
| Financial year end | Income | Spending |
|---|---|---|
| 30/09/2025 | £22.8m | £23.0m |
| 30/09/2024 | £18.7m | £21.3m |
| 30/09/2023 | £20.4m | £18.5m |
| 30/09/2022 | £18.9m | £18.9m |
| 30/09/2021 | £18.5m | £36.3m |
Common questions
Is HELP FOR HEROES financially healthy?
The accounts state that Help for Heroes maintained a strong financial position with free reserves of £52.8 million at the year end, which the Trustees consider above the optimal range of 12 to 24 months of running costs. The charity reported a net decrease in funds of £1.7 million for the year, primarily due to investment revaluation losses, but confirmed adequate liquidity and no material uncertainties regarding its ability to continue as a going concern. Its FY2025 accounts were audited by HaysMac LLP.
Who funds HELP FOR HEROES?
Funders whose own accounts filings name HELP FOR HEROES as a grant recipient include ARMED FORCES COVENANT FUND, WARRANT OFFICERS' & SERGEANTS' MESS SCHOOL OF ELECTRICAL & MECHANICAL ENGINEERS, Moto Foundation, LLOYD'S PATRIOTIC FUND, THE ORR MACKINTOSH FOUNDATION LIMITED.
Known funders
Funders of similar charities
| Funder | Similar charities funded | Amount to them |
|---|---|---|
| THE ROYAL AIR FORCE BENEVOLENT FUND | 2 | £25k |
| WALKING WITH THE WOUNDED | 1 | £212k |
| THE MARY ROBERTSON TRUST | 1 | £116k |
| Army Benevolent Fund | 1 | £105k |
| Royal Marines Association - The Royal Marines Charity | 1 | £94k |
| MANCHESTER RELIEF IN NEED CIO | 1 | £30k |
| SUMNER WILSON CHARITABLE TRUST | 1 | £18k |
| CATHY WILLS CHARITABLE TRUST | 1 | £10k |