Pro Dogs Direct
rescue, rehabiltate and rehome
Objects
1. TO RELIEVE THE SUFFERING OF DOGS WHO ARE IN NEED OF CARE AND ATTENTION, IN PARTICULAR BY PROVIDING OR ASSISTING IN THE PROVISION OF CARE AND TREATMENT AND ALSO BY HELPING TO FIND THEM NEW HOMES.2. TO ADVANCE THE EDUCATION OF THE PUBLIC ON MATTERS CONCERNING THE CARE AND PROTECTION OF DOGS.
Financial health, per its FY2025 accounts
The accounts state that unrestricted reserves were maintained at a level equating to approximately six months of projected expenditure, with total unrestricted funds carried forward at £385,252. The charity reported a net incoming resource surplus of £14,686 for the year, supported by cash at bank of £389,838. Trustees confirmed that systems are established to manage strategic and operational risks.
What the accounts disclose
“It is our policy to maintain unrestricted funds, which are the free reserves of the charity, at a level that equates to approximately six months unrestricted (projected) expenditure.” — page 8
Policies the charity declares
- Bullying and harassment policy and procedures
- Complaints handling
- Complaints policy and procedures
- Financial reserves policy and procedures
- Internal charity financial controls policy and procedures
- Internal risk management policy and procedures
- Paying staff
- Risk management
- Safeguarding policy and procedures
- Safeguarding vulnerable beneficiaries
- Serious incident reporting policy and procedures
- Social media policy and procedures
- Trustee conflicts of interest policy and procedures
- Trustee expenses policy and procedures
- Volunteer management
Trustees
- DONNA WOODFORD
- Johana Morris
- PAT BRYANT
Income and spending
| Financial year end | Income | Spending |
|---|---|---|
| 30/09/2025 | £162k | £147k |
| 30/09/2024 | £171k | £144k |
| 30/09/2023 | £212k | £152k |
| 30/09/2022 | £186k | £163k |
| 30/09/2021 | £179k | £135k |
Common questions
Is Pro Dogs Direct financially healthy?
Per its FY2025 accounts: The accounts state that unrestricted reserves were maintained at a level equating to approximately six months of projected expenditure, with total unrestricted funds carried forward at £385,252. The charity reported a net incoming resource surplus of £14,686 for the year, supported by cash at bank of £389,838. Trustees confirmed that systems are established to manage strategic and operational risks. Its FY2025 accounts were independently examined.
Funders of similar charities
| Funder | Similar charities funded | Amount to them |
|---|---|---|
| THE PETS AT HOME FOUNDATION | 2 | £103k |
| THE JEAN SAINSBURY ANIMAL WELFARE TRUST | 2 | £10k |
| MARJORIE COOTE ANIMAL CHARITY TRUST | 2 | £2k |
| MRS D M FRANCE-HAYHURST FOUNDATION | 1 | — |
| THE ARTHUR CAMP FOUNDATION TRUST | 1 | £105k |
| PETPLAN CHARITABLE TRUST | 1 | £24k |
| THE REED FOUNDATION | 1 | £17k |
| THE ANTHONY V MARTIN CHARITABLE FOUNDATION | 1 | £16k |
Charities like this
- PAWPRINTS TO FREEDOM LIMITED
- PAWZ FOR THOUGHT
- GREYHOUND GAP
- BULLDOG RESCUE & RE-HOMING TRUST
- ALL DOGS MATTER
- RUSHTON DOG RESCUE
Side by side with its peers
| Charity | Income | Top pay band | Staff >£60k | Reserves vs policy | Fundraising cost | Going concern |
|---|---|---|---|---|---|---|
| Pro Dogs Direct | £162k | — | 0 | above | — | no doubt |
| PAWPRINTS TO FREEDOM LIMITED | £1.2m | — | 0 | below | — | no doubt |
| PAWZ FOR THOUGHT | £276k | — | 0 | unclear | — | no doubt |
| GREYHOUND GAP | £348k | — | 0 | unclear | — | no doubt |
| BULLDOG RESCUE & RE-HOMING TRUST | £216k | — | 0 | unclear | — | no doubt |
| ALL DOGS MATTER | £532k | — | — | unclear | — | no doubt |