WILLOW FOUNDATION
Willow supports seriously ill 16 to 40 year olds throughout the UK to get more out of life by providing unique and unforgettable Special Days and Special Treats. For some it gives a positive focus away from diagnosis and treatment and may be a final chance to create lasting memories. For others it marks recovery, boosting confidence and providing motivation to move forward with their lives.
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THE RELIEF OF YOUNG PERSONS BETWEEN THE AGES OF 16 AND 40 AND OTHERS IN THE COMMUNITY WHO ARE SUFFERING FROM SERIOUS ILLNESS OR HANDICAP BY THE FUNDING AND THE PROVISION OF FACILITIES WHICH ENHANCE THE QUALITY OF LIFE OF SUCH PERSONS.
Financial health, per its FY2025 accounts
The accounts state that the charity recorded a net deficit of £202,000 for the year, which was offset by investment gains to result in an overall increase to reserves of £21,000. The trustees confirm that the general fund of £1,295,000 is in line with their policy to hold at least six months of costs, and they have a reasonable expectation that the charity will remain a going concern for at least 12 months.
What the accounts disclose
“At Willow we hold reserves to ensure that in the event of a downturn in income or substantial fluctuations in cash flow, the charity can continue to meet its commitments to Special Days and Treats and to operate for at least six months.” — page 41
“The charity currently has one wholly-owned subsidiary trading company, Willow Events Limited, which was dormant during 2025.”
Policies the charity declares
- Bullying and harassment policy and procedures
- Complaints handling
- Complaints policy and procedures
- Conflicting interests
- Financial reserves policy and procedures
- Internal charity financial controls policy and procedures
- Internal risk management policy and procedures
- Investing charity funds policy and procedures
- Investment
- Paying staff
- Risk management
- Safeguarding policy and procedures
- Safeguarding vulnerable beneficiaries
- Serious incident reporting policy and procedures
- Social media policy and procedures
- Trustee conflicts of interest policy and procedures
- Trustee expenses policy and procedures
- Volunteer management
From the charity’s annual return (Part A, self-declared)
Self-declared on the annual return for the financial year ending 31/12/2025
- Volunteers: 200
- Employees paid over £60,000: 3 (£60,001–£70,000: 2; £100,001–£110,000: 1)
Self-declared on the annual return for the financial year ending 31/12/2024
- Volunteers: 200
- Employees paid over £60,000: 2 (£60,001–£70,000: 1; £100,001–£110,000: 1)
- Has a trading subsidiary
Self-declared on the annual return for the financial year ending 31/12/2023
- Volunteers: 180
- Employees paid over £60,000: 2 (£60,001–£70,000: 1; £90,001–£100,000: 1)
- Has a trading subsidiary
Corporate structure
- Registered company of the charity Companies House 05207070
- Trading subsidiary: WILLOW EVENTS LIMITED Companies House 05352056
- The company has creditors owed to the parent company.
Leadership, per the charity’s website
- Jonathan Aves — Chief Executive
- Claire Kermode — Director of Finance, Resources & Retail
- Dominic Heath — Special Days Director
- Richard King — Chair of Trustees
Funders the charity credits
- PayPal Giving Fund
- De Vere
- Thrive Tribe
Company officers (Companies House)
- DE KLERK, Gavin John not on trustee list
- WRIGGLESWORTH, Jack Matthew on trustee list
- NEWMAN, James David on trustee list
- SHAH, Sangita Vadilal Manilal on trustee list
- PHEDON, Paul on trustee list
- STEEL, Vanessa Helen on trustee list
- RYAN, Martin John on trustee list
- TAYLOR, Glyn Derek on trustee list
- WADDINGTON, David Joseph not on trustee list
- KING, Richard Walter on trustee list
- KERMODE, Claire Margaret
Property (HM Land Registry)
Structured financials (annual return, FY ending 31/12/2025)
Trustees
- RICHARD KINGchair
- DAVID WADDINGTON MA RAF
- GLYN DEREK TAYLOR
- Gavin John De Klerk
- Jack Matthew Wrigglesworth
- James David Newman
- Martin John Ryan
- PAUL PHEDON
- Sangita Vadilal Manilal Shah
- Vanessa Steel
Income and spending
| Financial year end | Income | Spending |
|---|---|---|
| 31/12/2025 | £4.1m | £4.3m |
| 31/12/2024 | £3.9m | £4.0m |
| 31/12/2023 | £3.4m | £3.5m |
| 31/12/2022 | £2.9m | £2.7m |
| 31/12/2021 | £2.3m | £2.2m |
Common questions
Is WILLOW FOUNDATION financially healthy?
Per its FY2025 accounts: The accounts state that the charity recorded a net deficit of £202,000 for the year, which was offset by investment gains to result in an overall increase to reserves of £21,000. The trustees confirm that the general fund of £1,295,000 is in line with their policy to hold at least six months of costs, and they have a reasonable expectation that the charity will remain a going concern for at least 12 months. Its FY2025 accounts were audited by Sayer Vincent LLP.
Who funds WILLOW FOUNDATION?
Funders whose own accounts filings name WILLOW FOUNDATION as a grant recipient include HOLLYHOCK CHARITABLE FOUNDATION, THE BARRY AND PEGGY HIGH FOUNDATION, Hilton UK Foundation, THE ARSENAL FOUNDATION, THE TOMPKINS FOUNDATION.
Known funders
Government & lottery funding
| Funder | Date | Amount | Purpose |
|---|---|---|---|
| The National Lottery Community Fund | 18/01/2006 | £5k | Publicity and Information - Volunteers and Professionals |
Funders of similar charities
| Funder | Similar charities funded | Amount to them |
|---|---|---|
| WILMSLOW UNITED REFORMED CHURCH CHARITY | 1 | £66k |
| THE BAND TRUST | 1 | £50k |
| THE 29TH MAY 1961 CHARITY | 1 | £12k |
| THE CHARLOTTE HEBER-PERCY CHARITABLE TRUST | 1 | £10k |
| THE GORDON GRAY TRUST | 1 | £8k |
| THE BENHAM CHARITABLE SETTLEMENT | 1 | £6k |
| THE GLOUCESTERSHIRE ASSOCIATION FOR DISABILITY | 1 | £5k |
| THE GOSLING FOUNDATION LIMITED | 1 | £5k |
Charities like this
- WILLOW CHILDCARE
- Willow Tree
- Wilmslow Youth
- WILLOW GREEN
- THE WILLOW TRUST
- THE WILLIAM WATES MEMORIAL TRUST
Side by side with its peers
| Charity | Income | Top pay band | Staff >£60k | Reserves vs policy | Fundraising cost | Going concern |
|---|---|---|---|---|---|---|
| WILLOW FOUNDATION | £4.1m | — | — | unclear | — | no doubt |
| WILLOW CHILDCARE | £1.3m | — | 0 | above | — | no doubt |
| Willow Tree | £108k | — | 0 | unclear | — | no doubt |
| Wilmslow Youth | £121k | — | 0 | unclear | — | no doubt |
| WILLOW GREEN | £1.5m | — | 0 | unclear | — | no doubt |
| THE WILLOW TRUST | £218k | — | 0 | unclear | — | no doubt |