WILLOW FOUNDATION
Willow supports seriously ill 16 to 40 year olds throughout the UK to get more out of life by providing unique and unforgettable Special Days and Special Treats. For some it gives a positive focus away from diagnosis and treatment and may be a final chance to create lasting memories. For others it marks recovery, boosting confidence and providing motivation to move forward with their lives.
Financial health, per its FY2024 accounts
The accounts state that the charity reported a net deficit of £52,000 for the year ended 31 December 2024, with total income rising to £3,924,000. The trustees confirm that unrestricted general reserves of £1,334,000 are in line with the stated policy of holding six months of costs, and the going concern basis is supported by adequate resources and positive cash flow.
What the accounts disclose
“In 2024 these activities raised 48% of our total gross income” — page 24
“The charity currently has one wholly-owned subsidiary trading company, Willow Events Limited, which was dormant during 2024.” — page 39
Leadership, per the charity’s website
- Jonathan Aves — Chief Executive
- Claire Kermode — Director of Finance, Resources & Retail
- Dominic Heath — Special Days Director
- Richard King — Chair of Trustees
Funders the charity credits
- PayPal Giving Fund
- De Vere
- Thrive Tribe
Property (HM Land Registry)
Structured financials (annual return, FY ending 31/12/2024)
Trustees
- RICHARD KINGchair
- DAVID WADDINGTON MA RAF
- GLYN DEREK TAYLOR
- Jack Matthew Wrigglesworth
- James David Newman
- Martin John Ryan
- PAUL PHEDON
- Sangita Vadilal Manilal Shah
- Vanessa Steel
Income and spending
| Financial year end | Income | Spending |
|---|---|---|
| 31/12/2024 | £3.9m | £4.0m |
| 31/12/2023 | £3.4m | £3.5m |
| 31/12/2022 | £2.9m | £2.7m |
| 31/12/2021 | £2.3m | £2.2m |
| 31/12/2020 | £2.2m | £2.1m |
Common questions
Is WILLOW FOUNDATION financially healthy?
Per its FY2024 accounts: The accounts state that the charity reported a net deficit of £52,000 for the year ended 31 December 2024, with total income rising to £3,924,000. The trustees confirm that unrestricted general reserves of £1,334,000 are in line with the stated policy of holding six months of costs, and the going concern basis is supported by adequate resources and positive cash flow. Its FY2024 accounts were audited by Sayer Vincent LLP.
Who funds WILLOW FOUNDATION?
Funders whose own accounts filings name WILLOW FOUNDATION as a grant recipient include PINK RIBBON FOUNDATION, HOLLYHOCK CHARITABLE FOUNDATION, THE BARRY AND PEGGY HIGH FOUNDATION, CHRISTOS LAZARI FOUNDATION, Hilton UK Foundation.
Known funders
Government & lottery funding
| Funder | Date | Amount | Purpose |
|---|---|---|---|
| The National Lottery Community Fund | 18/01/2006 | £5k | Publicity and Information - Volunteers and Professionals |
Funders of similar charities
| Funder | Similar charities funded | Amount to them |
|---|---|---|
| THE BENHAM CHARITABLE SETTLEMENT | 2 | £10k |
| SKIPTON BUILDING SOCIETY CHARITABLE FOUNDATION | 2 | £4k |
| THE ANTON JURGENS CHARITABLE TRUST | 1 | — |
| THE BAND TRUST | 1 | £65k |
| THE THOMAS J HORNE MEMORIAL TRUST | 1 | £34k |
| THE CHARLOTTE HEBER-PERCY CHARITABLE TRUST | 1 | £30k |
| THE STRATTON NO2 CHARITABLE FUND | 1 | £26k |
| ANSON CHARITABLE TRUST | 1 | £25k |
Charities like this
- WILLOW CHILDCARE
- THE WILLOW TRUST
- WILLOW GREEN
- THE WILLOW TREE TRUST
- WILLOW BANK PRE-SCHOOL
- WILLEN HOSPICE
Side by side with its peers
| Charity | Income | Top pay band | Staff >£60k | Reserves vs policy | Fundraising cost | Going concern |
|---|---|---|---|---|---|---|
| WILLOW FOUNDATION | £3.9m | — | — | unclear | — | no doubt |
| WILLOW CHILDCARE | £1.3m | — | 0 | above | — | no doubt |
| THE WILLOW TRUST | £218k | — | 0 | unclear | — | no doubt |
| WILLOW GREEN | £1.5m | — | 0 | unclear | — | no doubt |
| THE WILLOW TREE TRUST | £184k | — | 0 | above | — | no doubt |
| WILLOW BANK PRE-SCHOOL | £198k | — | — | unclear | — | no doubt |