MAGIC BREAKFAST
Registered charity 1102510 · accounts filings on the Charity Commission register · also registered in Scotland as SC048202 (OSCR)
Magic Breakfast's aim is to alleviate child hunger and poverty as a barrier to education through the provision of healthy breakfasts to children across England and Scotland. This is being achieved through three key activities: food aid, building capacity in school communities to reach every child at risk of hunger and making the case for change to ensure permanent funding for school breakfasts.
Causes: Education/training · The Advancement Of Health Or Saving Of Lives · The Prevention Or Relief Of Poverty · website · Get email alerts
Financial health, per its FY2025 accounts
The accounts state that the charity reported a deficit of £1,008,116 for the year ended 31 August 2025, resulting in a decrease in unrestricted reserves to £5,379,732. Per the trustees' report, this deficit was a deliberate decision to draw on reserves to fund increased reach and growth while remaining within the stated reserves policy target of 3.5 to 5.5 months of running costs. The trustees confirmed that the charity has adequate resources to continue in operational existence for the foreseeable future.
Automated summary of the FY2025 accounts; the evidenced findings below carry the verbatim passages.
What the accounts disclose
Reserves policy: 3.5 to 5.5 months of cash future running costs (held: £5.4m)
“the Board of Trustees aims to have a level of unrestricted reserves which equates to between 3.5 to 5.5 months of cash future running costs.”
Per its FY2025 accounts as filed with the Charity Commission.
Related-party transaction: Donations from trustees and KMP
“During the year, the charity received unrestricted donations of £1,127 (2024: £NIL) and restricted donations of £75,050 (2024: £75,000) from trustees and key management personnel.” — page 51
Per its FY2025 accounts as filed with the Charity Commission.
Trading subsidiary: Magic Outcomes Limited
“Magic Breakfast wholly owns Magic Outcomes Limited which is presently undertakes certain trading activities, including licensing the Magic Breakfast brand.”
Per its FY2025 accounts as filed with the Charity Commission.
Accounts audited by Sayer Vincent LLP. Discloses 4 of 6 completeness components.
In the news
Recent coverage mentioning this charity by name (automated match; headlines belong to their publishers).
Public fundraising profile: JustGiving — Magic Breakfast (matched by registered charity number).
Leadership, per the charity’s website
- Carmel McConnell — Founder (source)
Listed on the charity’s own website when we last crawled it; roles may have changed. Pay-band disclosures above are anonymous statutory disclosures and are not attributed to any named individual.
Public-sector contracts awarded
From the official Contracts Finder and Find a Tender notices (supplier matched by exact registered name). Contract income is distinct from grants.
Public profiles (found on the charity’s own website): facebook · instagram
Structured financials (annual return, FY ending 31/08/2025)
Cost of raising funds
£1.9m
Reported reserves equal ~5.7 months of spending — above the median for charities its size (median 4.6 months; benchmarks).
Per its annual return, largest income source: Donations and legacies (88% of income) — components as reported reconcile to the return’s total income; not from the accounts narrative.
Per its annual return, cost of raising funds: 18.2% of total income — in the top quarter for charities its size (median 3.8%) (benchmarks).
Register events
- Received assets from another charity (10/06/2025) — per the register’s event history; asset transfers typically record mergers or reorganisations.
- Received assets from another charity (22/05/2024) — per the register’s event history; asset transfers typically record mergers or reorganisations.
- Received assets from another charity (25/05/2021) — per the register’s event history; asset transfers typically record mergers or reorganisations.
- Aniela Shuckburghchair · trustee of 2 other charities
- Dominic Hawkins
- Emma Jane West
- Jonathan Boateng
- Julie Harkness
- Julie-Anne Jamieson
- Phil Davies
- Richard Lackmann
- Zipporah Kissi
Trustee list from the Charity Commission register (current, not historical).
Operates in: Scotland · Throughout England
Income and spending
Common questions
Is MAGIC BREAKFAST financially healthy?
Per its FY2025 accounts: The accounts state that the charity reported a deficit of £1,008,116 for the year ended 31 August 2025, resulting in a decrease in unrestricted reserves to £5,379,732. Per the trustees' report, this deficit was a deliberate decision to draw on reserves to fund increased reach and growth while remaining within the stated reserves policy target of 3.5 to 5.5 months of running costs. The trustees confirmed that the charity has adequate resources to continue in operational existence for the foreseeable future. Its FY2025 accounts were audited by Sayer Vincent LLP.
Who funds MAGIC BREAKFAST?
Funders whose own accounts filings name MAGIC BREAKFAST as a grant recipient include CLARA E BURGESS CHARITY, THE ACCESS FOUNDATION, GUY'S AND ST THOMAS' FOUNDATION, The Barratt Redrow Foundation, THE PERMIRA FOUNDATION.
Known funders
Grants to this charity found in funders’ own accounts filings.
Government & lottery funding
Grants to this charity published as open data by government and lottery funders (360Giving).
Funders of similar charities
Funders whose accounts show grants to charities similar to this one (and no recorded grant to this charity) — a starting list for fundraisers.
Charities like this
Semantically similar by activities and financial character, from our analysed corpus. Compare with THE AKSHAYA PATRA FOUNDATION UK.
Side by side with its peers
Each row is that charity’s latest analysed filing; every value is quote-backed on its own page.