IN KIND DIRECT
In Kind Direct sources products from manufacturers and suppliers and then distributes them to our network of charity partners around the UK. As part of our work we also aim to increase the level of in kind giving within the UK.
Financial health, per its FY2024 accounts
The accounts state that unrestricted reserves of £1,062,807 were held at year-end, which the trustees confirmed equates to three months of operating costs and is in line with their stated reserves policy. The charity reported a net movement in funds of £(365,437) for the year, driven by high expenditure on charitable activities, but maintained strong cash balances of £1.4 million at year-end.
What the accounts disclose
“The Board’s review of the reserves policy concluded that the charity should aim to achieve unrestricted reserves equivalent to at least three months’ operational cashflow.” — page 25
“The total amount of donations made by trustees to the charity in 2024 was £4,606 (2023: £2,500). There were no other related party transactions.” — page 48
“Trading IK Limited (Company no. 06950193) is a wholly owned subsidiary trading company of the charity” — page 41
Corporate structure
- Registered company of the charity Companies House 03155226
- Trading subsidiary: TRADING IK LIMITED Companies House 06950193
- No intra-group transactions or balances are disclosed as the profit & loss account was not filed.
Company officers (Companies House)
- MILLS, Clare Margaret on trustee list
- CLARKSON, Liz on trustee list
- BANSAL, Vishal on trustee list
- FAROOQ, Ayshea on trustee list
- GRANT, Alec Newton on trustee list
- WOLFF, Richard Jonathan on trustee list
- BARTON, Scott William on trustee list
- HINTON, Timothy Giles Sunderland not on trustee list
- MOODY, Thomas not on trustee list
- TYLER, Debra Marjorie Allcock on trustee list
- KAVAN, Ajay on trustee list
Property (HM Land Registry)
Structured financials (annual return, FY ending 31/12/2024)
Trustees
- Tim Hintonchair
- AJAY KAVAN
- Alec Grant
- Ayshea Farooq
- DR CLARE MARGARET MILLS
- Debra Marjorie Allcock Tyler
- Liz Clarkson
- Richard Jonathan Wolff
- Scott William Barton
- Tom Moody
- Vishal Bansal
Income and spending
| Financial year end | Income | Spending |
|---|---|---|
| 31/12/2024 | £37.1m | £37.5m |
| 31/12/2023 | £33.5m | £33.6m |
| 31/12/2022 | £23.7m | £23.9m |
| 31/12/2021 | £32.1m | £32.2m |
| 31/12/2020 | £29.9m | £29.2m |
Common questions
Is IN KIND DIRECT financially healthy?
Per its FY2024 accounts: The accounts state that unrestricted reserves of £1,062,807 were held at year-end, which the trustees confirmed equates to three months of operating costs and is in line with their stated reserves policy. The charity reported a net movement in funds of £(365,437) for the year, driven by high expenditure on charitable activities, but maintained strong cash balances of £1.4 million at year-end. Its FY2024 accounts were audited by HaysMac LLP.
Who funds IN KIND DIRECT?
Funders whose own accounts filings name IN KIND DIRECT as a grant recipient include CHK Foundation, FILEY FOUNDATION LTD, THE HARAMEAD TRUST, THE WARWICK TRUST, THE SIMON GIBSON CHARITABLE TRUST.
Known funders
| Funder | Year | Amount | Purpose (as stated by the funder) |
|---|---|---|---|
| CHK Foundation | FY2024 | £40k | |
| FILEY FOUNDATION LTD | FY2023 | £30k | |
| FILEY FOUNDATION LTD | FY2024 | £24k | |
| FILEY FOUNDATION LTD | FY2022 | £12k | |
| THE HARAMEAD TRUST | FY2022 | £10k | |
| THE WARWICK TRUST | FY2025 | £10k | |
| THE HARAMEAD TRUST | FY2025 | £10k | |
| THE WARWICK TRUST | FY2024 | £10k | |
| THE WARWICK TRUST | FY2023 | £10k | |
| THE SIMON GIBSON CHARITABLE TRUST | FY2023 | £5k | |
| THE WARWICK TRUST | FY2022 | £4k | Grants to institutions |
| THE SIMON GIBSON CHARITABLE TRUST | FY2022 | £3k | |
| CECIL PILKINGTON CHARITABLE TRUST | FY2023 | £3k | |
| CECIL PILKINGTON CHARITABLE TRUST | FY2025 | £3k | |
| CECIL PILKINGTON CHARITABLE TRUST | FY2024 | £3k | |
| CECIL PILKINGTON CHARITABLE TRUST | FY2022 | £3k | |
| THE J REGINALD CORAH FOUNDATION FUND | FY2025 | £2k | |
| THE J REGINALD CORAH FOUNDATION FUND | FY2024 | £2k | |
| King Charles III Charitable Fund | FY2023 | — | Postcode Lottery grant |
Funders of similar charities
| Funder | Similar charities funded | Amount to them |
|---|---|---|
| JUVENILE DIABETES RESEARCH FOUNDATION LIMITED | 1 | £5k |
| THE AMELIA CHADWICK TRUST | 1 | £3k |
Charities like this
Side by side with its peers
| Charity | Income | Top pay band | Staff >£60k | Reserves vs policy | Fundraising cost | Going concern |
|---|---|---|---|---|---|---|
| IN KIND DIRECT | £37.1m | — | — | unclear | — | no doubt |
| K I N D | £313k | — | 0 | unclear | — | no doubt |
| BE KIND FOUNDATION | £425k | — | 0 | unclear | — | no doubt |
| SERVEDIRECT | £109k | — | 0 | unclear | — | no doubt |
| Pro Dogs Direct | £162k | — | 0 | above | — | no doubt |
| GIVEDIRECTLY UK | £4.4m | — | 0 | above | — | no doubt |