MISSING PEOPLE LIMITED

Registered charity 1020419 · accounts filings on the Charity Commission register · also known as MESSAGE HOME, MISSING FROM CARE, MISSING PERSONS CHARITY, MISSING YOU, NATIONAL MISSING PERSONS HELPLINE, RUNAWAY HELPLINE · also registered in Scotland as SC047419 (OSCR)

Every 90 seconds in the UK, someone is reported missing. Missing People is an independent charity and is a lifeline to the 170,000 people who are reported missing each year, and to their families and friends left behind. The charity operates a free and confidential helpline daily from 10am to 10pm to provide non-judgemental advice and guidance to anybody affected by the issue of missing on 116000

Causes: General Charitable Purposes · Other Charitable Purposes · website · Get email alerts

Latest income

£3.8m

Latest spending

£4.6m

Registered

1993

Accounts read

FY2025

Financial health, per its FY2025 accounts

The accounts state that the charity recorded a net deficit of £765,098 for the year ended 31 March 2025, compared to a prior year deficit of £6,233. Per the trustees' report, free reserves stood at £1,234,000, providing 3.5 months of cover against the stated policy target of three to six months' operating costs.

Automated summary of the FY2025 accounts; the evidenced findings below carry the verbatim passages.

What the accounts disclose

Highest-paid employee band: £110,001 - £120,000 — in the top quarter for charities its size (median £70k)

“One employee earned between £110,001 - £120,000” — page 28

Per its FY2025 accounts as filed with the Charity Commission.

Employees paid over £60,000: 5

“One employee earned between £110,001 - £120,000, one £70,001-£80,000, three £60,001-£70,000.” — page 28

Per its FY2025 accounts as filed with the Charity Commission.

Largest income source: Voluntary income (70% of income)

“Voluntary income from donations, grants and legacies raised £3,337k” — page 13

Per its FY2025 accounts as filed with the Charity Commission.

Fundraising cost ratio: 25.0% of fundraised income, as disclosed

“On average, Missing People raises £4 for every £1 we spend on fundraising.” — page 12

Per its FY2025 accounts as filed with the Charity Commission.

Reserves policy: three to six months' current operating costs (held: £1.2m)

“The charity's free reserves policy is that it should hold no less than three months' and no more than six months' current operating costs” — page 14

Per its FY2025 accounts as filed with the Charity Commission.

Related-party transaction: Trustees received donations

“The Charity received £8,695 donations from Trustees' (2024 £3,676)” — page 32

Per its FY2025 accounts as filed with the Charity Commission.

Trading subsidiary: Missing Limited

“The Charity owns the whole of the share capital of Missing Limited. The company was dormant during the year” — page 26

Per its FY2025 accounts as filed with the Charity Commission.

Accounts audited by Crowe UK LLP. Discloses 6 of 6 completeness components.

Year-over-year changes

Employees paid over £60,000: 4 (FY2024) → 5 (FY2025).

Comparing this charity’s FY2024 and FY2025 accounts as analysed by this site.

Public fundraising profile: JustGiving — Missing People (matched by registered charity number).

Leadership, per the charity’s website

Jo Youle — CEO (source)

Listed on the charity’s own website when we last crawled it; roles may have changed. Pay-band disclosures above are anonymous statutory disclosures and are not attributed to any named individual.

Property (HM Land Registry)

2 registered titles in England and Wales held by the charity’s company or corporate body (0 freehold). All charity-held property. Contains HM Land Registry data © Crown copyright, OGL v3.0.

Public profiles (found on the charity’s own website): facebook · instagram

Structured financials (annual return, FY ending 31/03/2025)

Total income

£3.8m

Total spending

£4.6m

Cost of raising funds

£873k

Reserves (reported)

£1.5m

Employees

106

Reported reserves equal ~3.8 months of spending — below the median for charities its size (median 4.8 months; benchmarks).

Per its annual return, largest income source: Donations and legacies (88% of income) — components as reported reconcile to the return’s total income; not from the accounts narrative.

Per its annual return, cost of raising funds: 22.9% of total income — in the top quarter for charities its size (median 5.2%) (benchmarks).

Register events

Received assets from another charity (16/10/2024) — per the register’s event history; asset transfers typically record mergers or reorganisations.
Received assets from another charity (15/10/2024) — per the register’s event history; asset transfers typically record mergers or reorganisations.

Trustees · trustee networks

Caroline Rachel Rawes · trustee of 1 other charity
James Walker · trustee of 1 other charity
Lisa Jones
Louise Lloyd
Nunziatina Rosenow
Paul Victor Boughton
Rachel Murphy
Samuel Kenneth Waterfall
Sarah Godwin
Vijay Samtani

Trustee list from the Charity Commission register (current, not historical).

Operates in: Northern Ireland · Scotland · Throughout England And Wales

Income and spending

Financial year end	Income	Spending
31/03/2025	£3.8m	£4.6m
31/03/2024	£4.0m	£4.0m
31/03/2023	£3.5m	£3.4m
31/03/2022	£3.6m	£3.2m
31/03/2021	£3.5m	£3.2m

Common questions

Is MISSING PEOPLE LIMITED financially healthy?

Per its FY2025 accounts: The accounts state that the charity recorded a net deficit of £765,098 for the year ended 31 March 2025, compared to a prior year deficit of £6,233. Per the trustees' report, free reserves stood at £1,234,000, providing 3.5 months of cover against the stated policy target of three to six months' operating costs. Its FY2025 accounts were audited by Crowe UK LLP.

What does the highest-paid employee of MISSING PEOPLE LIMITED earn?

Per its FY2025 accounts, the highest-paid employee was in the £110,001 - £120,000 band, and 5 employees earned over £60,000.

Who funds MISSING PEOPLE LIMITED?

Funders whose own accounts filings name MISSING PEOPLE LIMITED as a grant recipient include THE NORTON ROSE FULBRIGHT CHARITABLE FOUNDATION, THE DULVERTON TRUST, E B M CHARITABLE TRUST, THE UNDERWOOD TRUST, THE SAM AND BELLA SEBBA CHARITABLE FOUNDATION.

Known funders

Grants to this charity found in funders’ own accounts filings.

Funder	Year	Amount	Purpose (as stated by the funder)
THE NORTON ROSE FULBRIGHT CHARITABLE FOUNDATION	FY2023	£120k
THE DULVERTON TRUST	FY2023	£90k	Family Support
E B M CHARITABLE TRUST	FY2024	£30k
THE UNDERWOOD TRUST	FY2025	£25k	support missing people and loved ones
THE UNDERWOOD TRUST	FY2026	£25k	Social Welfare
E B M CHARITABLE TRUST	FY2022	£25k
E B M CHARITABLE TRUST	FY2023	£15k
THE NORTON ROSE FULBRIGHT CHARITABLE FOUNDATION	FY2022	£15k
THE SAM AND BELLA SEBBA CHARITABLE FOUNDATION	FY2021	£13k	Core funding
THE NORTON ROSE FULBRIGHT CHARITABLE FOUNDATION	FY2023	£11k
THE ADINT CHARITABLE TRUST	FY2025	£10k
THE JOHN COATES CHARITABLE TRUST	FY2024	£10k
THE ADINT CHARITABLE TRUST	FY2024	£10k
THE DULVERTON TRUST	FY2024	£10k	Big Give Christmas Challenge 2023 - Home for Christmas Crisis Appeal
THE BORROWS CHARITABLE TRUST	FY2023	£9k
THE LOCKWOOD CHARITABLE FOUNDATION	FY2025	£8k
THE SAINTBURY TRUST	FY2024	£5k	Relief of those in Need by reason of Youth, Age, Ill-Health, Disability, Financial Hardship or other Disadvantage
The Patricia Routledge Foundation	FY2024	£5k
THE JOHN COATES CHARITABLE TRUST	FY2022	£5k
THE LAWSON TRUST CIO	FY2024	£5k	Other grants
THE SAINTBURY TRUST	FY2022	£5k	Childhood & Youth
THE JOHN COATES CHARITABLE TRUST	FY2023	£5k
THE SAINTBURY TRUST	FY2025	£5k	Relief of those in Need by reason of Youth, Age, Ill-Health, Disability, Financial Hardship or other Disadvantage
THE LAWSON TRUST CIO	FY2023	£5k
THE LAWSON TRUST CIO	FY2022	£5k
THE SAINTBURY TRUST	FY2023	£5k	Childhood & Youth
The Patricia Routledge Foundation	FY2025	£5k
THE BORROWS CHARITABLE TRUST	FY2022	£5k
THE TIMOTHY FRANEY CHARITABLE FOUNDATION	FY2023	£5k
PILKINGTON CHARITIES FUND	FY2025	£3k
CECIL PILKINGTON CHARITABLE TRUST	FY2025	£3k
CECIL PILKINGTON CHARITABLE TRUST	FY2024	£3k
CECIL PILKINGTON CHARITABLE TRUST	FY2023	£3k
THE SAMUEL STOREY FAMILY CHARITABLE TRUST	FY2023	£3k
CECIL PILKINGTON CHARITABLE TRUST	FY2022	£3k
JOHN JAMES BRISTOL FOUNDATION	FY2022	£3k	Health
G M MORRISON CHARITABLE TRUST	FY2023	£3k
THE HULL AND EAST RIDING CHARITABLE TRUST	FY2023	£2k
THE HULL AND EAST RIDING CHARITABLE TRUST	FY2025	£2k
THE WILLIAM ALLEN YOUNG CHARITABLE TRUST	FY2022	£2k
The Patricia Routledge Foundation	FY2022	£2k
CHAPMAN CHARITABLE TRUST	FY2023	£2k
THE WILLIAM ALLEN YOUNG CHARITABLE TRUST	FY2025	£2k
THE SIR JAMES ROLL CHARITABLE TRUST	FY2025	£1k
THE ANNIE TRANMER CHARITABLE TRUST	FY2025	£1k
THE ISABEL BLACKMAN FOUNDATION	FY2023	£1k	Social Services
THE A AND R WOOLF CHARITABLE TRUST	FY2025	£1k
THE TIMOTHY FRANEY CHARITABLE FOUNDATION	FY2025	£1k
THE ISABEL BLACKMAN FOUNDATION	FY2022	£1k	Social Services
THE ANNIE TRANMER CHARITABLE TRUST	FY2026	£1k

Government & lottery funding

Grants to this charity published as open data by government and lottery funders (360Giving).

Funder	Date	Amount	Purpose
The National Lottery Community Fund	04/12/2025	£20k	Expanding Missing People’s Lived Experience Advisory Forum
Postcode Lottery	13/02/2025	£1.0m	Regular Grant 2025
Postcode Lottery	01/12/2023	£1.0m	Regular Grant 2024
Postcode Lottery	16/02/2023	£1.1m	Regular Grant 2023
Postcode Lottery	01/02/2022	£1.0m	Regular Grant 2022
The National Lottery Community Fund	11/09/2014	£499k	Supporting Families of Missing People
The National Lottery Community Fund	21/06/2012	£4k	Child Sexual Exploitation Peer to Peer Guidance
City Bridge Foundation	07/09/2011	£106k	Grant to Missing People
The National Lottery Community Fund	10/11/2010	£500k	Reaching Families Left Behind When Someone Disappears
UK government	—	£133k	Missing People Support Services Funding 17-18

Funders of similar charities

Funders whose accounts show grants to charities similar to this one (and no recorded grant to this charity) — a starting list for fundraisers.

Funder	Similar charities funded	Amount to them
THE AVON AND SOMERSET POLICE COMMUNITY TRUST	1	£84k
THE BESTWAY FOUNDATION	1	£80k
THE MATHER FAMILY CHARITABLE TRUST	1	£75k
THE GRAND LODGE OF MARK MASTER MASONS' FUND OF BENEVOLENCE	1	£57k
THE INGRAM TRUST	1	£45k
PEACOCK CHARITABLE TRUST	1	£30k
THE BEAVERBROOKS CHARITABLE TRUST	1	£28k
THE BALCOMBE CHARITABLE TRUST	1	£25k

Charities like this

Semantically similar by activities and financial character, from our analysed corpus. Compare with LONDON SEARCH & RESCUE.

LONDON SEARCH & RESCUE income £220k
REVITALISE RESPITE HOLIDAYS income £8.3m
SurvivorsUK income £1.5m
AT A LOSS.ORG income £628k
HAMPSHIRE SEARCH AND RESCUE income £151k
CRIMESTOPPERS TRUST income £8.0m

Side by side with its peers

Charity	Income	Top pay band	Staff >£60k	Reserves vs policy	Fundraising cost	Going concern
MISSING PEOPLE LIMITED	£3.8m	£110,001 - £120,000	5	unclear	25.0%	no doubt
LONDON SEARCH & RESCUE FY2024	£220k	—	0	unclear	—	no doubt
REVITALISE RESPITE HOLIDAYS FY2025	£8.3m	—	—	unclear	—	no doubt
SurvivorsUK FY2025	£1.5m	—	0	below	—	material uncertainty
AT A LOSS.ORG FY2024	£628k	—	0	above	—	no doubt
HAMPSHIRE SEARCH AND RESCUE FY2025	£151k	—	0	unclear	—	no doubt

Each row is that charity’s latest analysed filing; every value is quote-backed on its own page.