BLISS -THE NATIONAL CHARITY FOR THE NEWBORN
Financial health, per its FY2025 accounts
The accounts state that Bliss ended the financial year with a net surplus of £41k and total unrestricted reserves of £721k, which sits above its stated policy target range of £590k to £653k. The charity reports a solid financial position, having successfully reduced its cost of fundraising ratio to 47p in every pound raised, while maintaining adequate liquidity to meet obligations.
What the accounts disclose
“For 24/25, Bliss’ target reserves range was £590k to £653k.” — page 21
“Donated professional services of £13,383 (2024: £10,286) relates to pro-bono legal work carried out on behalf of Bliss by CMS Cameron McKenna Nabarro Olswang LLP which are recognised when the service is given and are valued as either the economic benefit of the service to the charity or the cost to the donor.” — page 35
“Bliss has one wholly-owned subsidiary: Bliss Sales Limited (“Bliss Sales”), the principal activity of which is trading operations that enhance the aims and objectives of Bliss, with available profits gift aided back to Bliss.” — page 6
Structured financials (annual return, FY ending 31/03/2025)
Trustees
- Alice Gair
- Calvin Sellers
- Charlotte Witteridge
- Ciara Devlin
- Coralina Smith
- Dr Michelle Peter
- Faith-Rose Chattaika
- Fauzia Paize
- Ian Morley
- John Robert Calder BSc
- Krupa Suthar
- Louise Bryant
- Neil James
Income and spending
| Financial year end | Income | Spending |
|---|---|---|
| 31/03/2025 | £2.3m | £2.3m |
| 31/03/2024 | £2.1m | £2.4m |
| 31/03/2023 | £2.3m | £2.5m |
| 31/03/2022 | £2.4m | £2.5m |
| 31/03/2021 | £2.7m | £1.8m |
Common questions
Is BLISS -THE NATIONAL CHARITY FOR THE NEWBORN financially healthy?
The accounts state that Bliss ended the financial year with a net surplus of £41k and total unrestricted reserves of £721k, which sits above its stated policy target range of £590k to £653k. The charity reports a solid financial position, having successfully reduced its cost of fundraising ratio to 47p in every pound raised, while maintaining adequate liquidity to meet obligations. Its FY2025 accounts were audited by Sayer Vincent LLP.
Who funds BLISS -THE NATIONAL CHARITY FOR THE NEWBORN?
Funders whose own accounts filings name BLISS -THE NATIONAL CHARITY FOR THE NEWBORN as a grant recipient include THE FIDELITY UK FOUNDATION, THE ORR MACKINTOSH FOUNDATION LIMITED, THE THOMAS J HORNE MEMORIAL TRUST, THE EDGAR E LAWLEY FOUNDATION.
Known funders
| Funder | Year | Amount |
|---|---|---|
| THE FIDELITY UK FOUNDATION | FY2025 | £264k |
| THE ORR MACKINTOSH FOUNDATION LIMITED | FY2025 | £25k |
| THE THOMAS J HORNE MEMORIAL TRUST | FY2024 | £8k |
| THE THOMAS J HORNE MEMORIAL TRUST | FY2023 | £8k |
| THE EDGAR E LAWLEY FOUNDATION | FY2022 | £2k |
| THE THOMAS J HORNE MEMORIAL TRUST | FY2025 | £0 |
Funders of similar charities
| Funder | Similar charities funded | Amount to them |
|---|---|---|
| THE PENNIES FOUNDATION | 1 | £73k |
| MAY HEARNSHAW CHARITABLE TRUST | 1 | £14k |
| THE HOSPITAL OF GILBERT, EARL OF SHREWSBURY AT SHEFFIELD | 1 | £7k |
| THE MIDDLETON FOUNDATION | 1 | £4k |
| THE W A HANDLEY CHARITY TRUST | 1 | £4k |
| Becht Foundation | 1 | £3k |
| THE CADBURY FOUNDATION | 1 | £3k |
| BRCK Foundation | 1 | £1k |