CONSUMERS' ASSOCIATION

Registered charity 296072 · accounts filings on the Charity Commission register

We aim to empower consumers to make informed choices about goods and services by undertaking research and publishing the results of that research. In so doing, we aim to change the way markets work to ensure they are fair and work in the best interests of consumers.

Causes: Education/training · website · Get email alerts

Latest income
£83.7m
Latest spending
£84.4m
Registered
1987
Accounts read
FY2025

Financial health, per its FY2025 accounts

The accounts state that total income for the year was £83.7m, with net expenditure of £0.7m, resulting in a net movement in funds of £1.3m. The charity holds unrestricted reserves of £70.4m, which the trustees consider sufficient to meet working capital needs and provide protection against potential risks. The going concern basis is adopted with no material uncertainties identified.

Automated summary of the FY2025 accounts; the evidenced findings below carry the verbatim passages.

What the accounts disclose

Largest income source: Trading activities (97% of income)
“Income from trading activities 81,480”
Per its FY2025 accounts as filed with the Charity Commission.
Reserves policy: Sufficient working capital, protection against risks, and flexibility for investment (held: £70.4m)
“The Council of Trustees’ policy is to annually review the Group’s reserve levels to ensure they are sufficient: – Ensuring there is sufficient working capital across the Group; – Providing some protection against potential risks that could impact the organisation; and – Offering some flexibility should investment need to be made within the business.”
Per its FY2025 accounts as filed with the Charity Commission.
Trading subsidiary: Which? Limited
“In 2024/25, the Consumers’ Association’s sole trading subsidiary was Which? Limited, a limited company (no. 00677665).” — page 26
Per its FY2025 accounts as filed with the Charity Commission.

Accounts audited by PricewaterhouseCoopers LLP. Discloses 4 of 6 completeness components.

In the news

Recent coverage mentioning this charity by name (automated match; headlines belong to their publishers).

Property (HM Land Registry)

1 registered title in England and Wales held by the charity’s company or corporate body (0 freehold). All charity-held property. Contains HM Land Registry data © Crown copyright, OGL v3.0.

Trustpilot: Which? scores 2.2/5 from 733 reviews (source) — reviews usually concern the charity’s shops or services, not its charitable performance.

Public profiles (found on the charity’s own website): facebook (425,848 likes) · instagram (523K followers)

Structured financials (annual return, FY ending 30/06/2025)

Total income
£83.7m
Total spending
£84.4m
Cost of raising funds
£63.3m
Reserves (reported)
£70.4m
Employees
643

Reported reserves equal ~10.0 months of spending — above the median for charities its size (median 4.6 months; benchmarks).

Per its annual return, largest income source: Other trading activities (97% of income) — components as reported reconcile to the return’s total income; not from the accounts narrative.

Per its annual return, cost of raising funds: 75.7% of total income — above the 90th percentile for charities its size (median 3.8%) (benchmarks).

Trustees · trustee networks

Trustee list from the Charity Commission register (current, not historical).

Operates in: Throughout England And Wales

Income and spending

Financial year endIncomeSpending
30/06/2025£83.7m£84.4m
30/06/2024£83.2m£87.4m
30/06/2023£87.4m£86.2m
30/06/2022£86.7m£84.9m
30/06/2021£88.9m£84.6m

Common questions

Is CONSUMERS' ASSOCIATION financially healthy?

Per its FY2025 accounts: The accounts state that total income for the year was £83.7m, with net expenditure of £0.7m, resulting in a net movement in funds of £1.3m. The charity holds unrestricted reserves of £70.4m, which the trustees consider sufficient to meet working capital needs and provide protection against potential risks. The going concern basis is adopted with no material uncertainties identified. Its FY2025 accounts were audited by PricewaterhouseCoopers LLP.

Funders of similar charities

Funders whose accounts show grants to charities similar to this one (and no recorded grant to this charity) — a starting list for fundraisers.

FunderSimilar charities fundedAmount to them
CLEAN AIR FUND1£111k
THE INTERNATIONAL LEAGUE OF DERMATOLOGICAL SOCIETIES1£5k

Charities like this

Semantically similar by activities and financial character, from our analysed corpus. Compare with CONSUMERS INTERNATIONAL.

Side by side with its peers

CharityIncomeTop pay bandStaff >£60kReserves vs policyFundraising costGoing concern
CONSUMERS' ASSOCIATION£83.7m——unclear—no doubt
CONSUMERS INTERNATIONAL FY2024£2.7m——unclear—no doubt
ASSOCIATION OF MEDICAL RESEARCH CHARITIES FY2025£1.3m——within—no doubt
THE SOCIAL RESEARCH ASSOCIATION FY2025£690k—0above—no doubt
POVERTY ALLEVIATORS FY2025£126k—0unclear—no doubt
THE FOCUS FOUNDATION FY2025£1.6m—0unclear4.0%no doubt

Each row is that charity’s latest analysed filing; every value is quote-backed on its own page.