10 % For The Ocean
10% for the ocean is a global initiative to shift ocean charitable funding from 0.5% to 10% by 2030. We aim to motivate individuals and organisations to direct 10% of their philanthropy to creating an ocean superfund that will diversify donations and grants across projects worldwide that align with 1 or more of the 10 targets of the UN's Sustainable Development Goal 14 Life Below Water.
Objects
(1) TO PROMOTE FOR THE BENEFIT OF THE PUBLIC THE CONSERVATION, PROTECTION AND IMPROVEMENT OF THE PHYSICAL AND NATURAL ENVIRONMENT INCLUDING BUT NOT LIMITED TO THE MARINE AND FRESHWATER ENVIRONMENT; (2) TO PROMOTE SUSTAINABLE DEVELOPMENT FOR THE BENEFIT OF THE PUBLIC BY THE PRESERVATION, CONSERVATION AND THE PROTECTION OF THE ENVIRONMENT AND THE PRUDENT USE OF RESOURCES;(3) TO ADVANCE THE EDUCATION OF THE PUBLIC IN SUBJECTS RELATING TO SUSTAINABLE DEVELOPMENT AND THE PROTECTION, ENHANCEMENT AND REHABILITATION OF THE ENVIRONMENT AND TO PROMOTE STUDY AND RESEARCH IN SUCH SUBJECTS PROVIDED THAT THE USEFUL RESULTS OF SUCH STUDY ARE DISSEMINATED TO THE PUBLIC AT LARGE; AND(4) TO ADVANCE THE EDUCATION OF THE PUBLIC IN THE CONSERVATION, PROTECTION AND IMPROVEMENT OF THE PHYSICAL AND NATURAL ENVIRONMENT.WHERE SUSTAINABLE DEVELOPMENT MEANS DEVELOPMENT WHICH MEETS THE NEEDS OF THE PRESENT WITHOUT COMPROMISING THE ABILITY OF FUTURE GENERATIONS TO MEET THEIR OWN NEEDS.
Financial health, per its FY2025 accounts
The accounts state that unrestricted reserves were £74,206, which is below the stated policy target of three to six months' expenditure. The charity reported a net expenditure of £29,884 for the year, resulting in a decrease in net assets from £104,981 to £75,097. Despite the deficit, the trustees confirmed the charity has adequate resources to continue in operational existence for the foreseeable future.
What the accounts disclose
“It is the policy of the charity that unrestricted funds which have not been designated for a specific use should be maintained at a level equivalent to between three and six month's expenditure.” — page 9
“During the year, the charity purchased services at £1,368 (2024: £6,503) from Rohan Solicitors LLP with whom one of the trustee Rupert Rohan, is a designated member” — page 25
“During the year, the charity received donations from Ocean Ten Media Limited of which trustee J Smith is a director, totalling £500 (2024: £57,000)” — page 25
“During the year, the charity purchased services at £1,368 (2024: £6,503) from Rohan Solicitors LLP with whom one of the trustee Rupert Rohan, is a designated member” — page 25
“During the year, the charity received donations from Ocean Ten Media Limited of which trustee J Smith is a director, totalling £500 (2024: £57,000)” — page 25
Policies the charity declares
- Bullying and harassment policy and procedures
- Complaints policy and procedures
- Conflicting interests
- Financial reserves policy and procedures
- Internal charity financial controls policy and procedures
- Internal risk management policy and procedures
- Investment
- Paying staff
- Risk management
- Serious incident reporting policy and procedures
- Social media policy and procedures
- Trustee conflicts of interest policy and procedures
- Trustee expenses policy and procedures
From the charity’s annual return (Part A, self-declared)
Self-declared on the annual return for the financial year ending 31/12/2025
- Trustee benefits, answered Yes to: any trustee benefit; payments to trustees for services to the charity
- Grant-making is its main activity
Self-declared on the annual return for the financial year ending 31/12/2024
- Volunteers: 1
- Trustee benefits, answered Yes to: any trustee benefit; payments to trustees for services to the charity
Self-declared on the annual return for the financial year ending 31/12/2023
- Grant-making is its main activity
Annual return filing dates (Charity Commission record)
Of its last 5 annual returns with a recorded received date, 2 were received after the due date: year ending 31/12/2022 (received 20/03/2024, 141 days after the 31/10/2023 due date); year ending 31/12/2021 (received 16/08/2023, 289 days after the 31/10/2022 due date).
Structured financials (annual return, FY ending 31/12/2022)
Trustees
- Jasper Smithchair
- Asker Fawmy
- RUPERT ROHAN
Income and spending
| Financial year end | Income | Spending |
|---|---|---|
| 31/12/2025 | £82k | £113k |
| 31/12/2024 | £146k | £213k |
| 31/12/2023 | £411k | £294k |
| 31/12/2022 | £501k | £412k |
| 31/12/2021 | £362k | £411k |
Common questions
Is 10 % For The Ocean financially healthy?
Per its FY2025 accounts: The accounts state that unrestricted reserves were £74,206, which is below the stated policy target of three to six months' expenditure. The charity reported a net expenditure of £29,884 for the year, resulting in a decrease in net assets from £104,981 to £75,097. Despite the deficit, the trustees confirmed the charity has adequate resources to continue in operational existence for the foreseeable future. Its FY2025 accounts were independently examined.
Who funds 10 % For The Ocean?
Funders whose own accounts filings name 10 % For The Ocean as a grant recipient include OCEAN FAMILY FOUNDATION.
Known funders
| Funder | Year | Amount | Purpose (as stated by the funder) |
|---|---|---|---|
| OCEAN FAMILY FOUNDATION | FY2023 | £15k | |
| OCEAN FAMILY FOUNDATION | FY2024 | £15k |
Funders of similar charities
| Funder | Similar charities funded | Amount to them |
|---|---|---|
| FAT FACE FOUNDATION | 2 | £110k |
| LLOYD'S REGISTER FOUNDATION | 2 | £85k |
| CHAPMAN CHARITABLE TRUST | 2 | £12k |
| SWIRE 2765 | 1 | £570k |
| PETER DUBENS FAMILY FOUNDATION | 1 | £373k |
| JOHN ELLERMAN FOUNDATION | 1 | £285k |
| BERNARD LEWIS FAMILY CHARITABLE TRUST | 1 | £241k |
| CLEAN AIR FUND | 1 | £237k |
Charities like this
- THE FRESHWATER FOUNDATION
- MARINE CONSERVATION SOCIETY
- PARTNERSHIP FOR OBSERVATION OF THE GLOBAL OCEAN
- THE SUSTAINABLE SHIPPING INITIATIVE LIMITED
- THE 10:10 FOUNDATION
- SEA-CHANGERS
Side by side with its peers
| Charity | Income | Top pay band | Staff >£60k | Reserves vs policy | Fundraising cost | Going concern |
|---|---|---|---|---|---|---|
| 10 % For The Ocean | £82k | — | 0 | unclear | — | no doubt |
| THE FRESHWATER FOUNDATION | £27k | — | 0 | unclear | — | no doubt |
| MARINE CONSERVATION SOCIETY | £5.3m | £80,001 - £90,000 | — | within | 20.0% | no doubt |
| PARTNERSHIP FOR OBSERVATION OF THE GLOBAL OCEAN | £780k | — | 0 | unclear | — | no doubt |
| THE SUSTAINABLE SHIPPING INITIATIVE LIMITED | £370k | — | 0 | above | — | no doubt |
| THE 10:10 FOUNDATION | £1.2m | — | 0 | unclear | — | no doubt |